Design Thinking for Sales - Learn the Principles of Design Thinking

Questions and Answers

To create product solutions, services, experiences, and business models

Its emphasis on desirability and human-centered design

Designing products for companies like Apple

Building empathy for and understanding of the end user Signup and view all the answers

They are not suitable for complex problems Signup and view all the answers

They hire designers and build design capabilities Signup and view all the answers

A design approach that prioritizes the end user's needs Signup and view all the answers

To establish a deep empathy for, and understanding of, the end user Signup and view all the answers

Both healthcare providers and patients Signup and view all the answers

To expand and deepen understanding of user needs Signup and view all the answers

It reduces the risk of missing important solution features Signup and view all the answers

Users are willing and able to engage with the solution Signup and view all the answers

It increases confidence in understanding the current state and future solutions Signup and view all the answers

Start small with rough prototypes and immediately engage users Signup and view all the answers

When people are fixated on a prescribed solution Signup and view all the answers

The solution is more likely to be adopted by users Signup and view all the answers

Study Notes

Design thinking is a creative problem-solving process used to find novel solutions to complex problems.
It was originally used by city planners and architects to create urban spaces and buildings, but is now used by leading companies to create product solutions, services, experiences, and business models.

Design thinking is human-centered, focusing on the user and their needs before considering feasibility and viability.
The design process begins with establishing empathy for the end user, understanding their needs, and defining the problem.

Research involves spending time with end users, observing their experiences, and talking to them about their needs and goals.
This research expands and deepens understanding of user needs, leading to insights that inspire novel ideas.
It increases the likelihood that the solution will be adopted because it's anchored in the needs of the people who will use it.

Once ideas are generated, the design team rapidly iterates on solution ideas while closely involving users.
Rough prototypes are created, and users provide fast feedback, allowing the solution to evolve collaboratively.
This approach reduces the risk of missing important solution features while ensuring adoption.

Design thinking helps increase confidence in understanding the current state and providing new solutions that address desirability, feasibility, and viability issues.
It's useful for solving complex problems, especially when people aren't clear on what the problem or opportunity is.
Design thinking may not be necessary for simpler problems or when people are fixated on a prescribed solution.