Relationship Design

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What are the three key criteria for success according to the content?

Desirability, feasibility, and viability (correct)

Long-term relevance, market success, and customer satisfaction

Inclusivity, sustainability, and ethics

Relationship design, service design, and UX design

What is the primary focus of Relationship Design?

Designing products and services for market success

Designing products and services that strengthen relationships between individuals and communities

Designing products and services that support the brand's growth

Designing products and services with inclusivity, sustainability, and ethics in mind (correct)

What is the ultimate goal of Relationship Design?

To encourage long-term relevance in the market

To create a successful product or service

To strengthen relationships between individuals and the brand

To become a force for good in the world (correct)

What is the main focus of the design of a travel experience according to the content?

The connections between individuals, people and their communities, and people and the brand Signup and view all the answers

What is the relationship between Relationship Design and traditional design approaches?

Relationship Design builds upon traditional design approaches Signup and view all the answers

What is the primary focus of human-centered design?

Understanding people's needs and creating solutions Signup and view all the answers

What is the outcome of human-centered design?

A solution that meets people's needs Signup and view all the answers

Who can use design to improve their business or organization?

Anyone, regardless of their role Signup and view all the answers

What is the purpose of UX design and service design?

To describe what someone is designing Signup and view all the answers

What is the significance of people in human-centered design?

They are the primary focus of the design process Signup and view all the answers

What is the methodology of human-centered design developed at?

The Institute of Design at Stanford Signup and view all the answers

What is the result of companies applying human-centered design principles?

They outperform their peers by as much as 2:1 Signup and view all the answers

What are the three criteria that must be met by a solution in human-centered design?

Desirable, feasible, and viable Signup and view all the answers

What is the focus of Relationship Design?

Connections between people, companies, and communities over time Signup and view all the answers

What is the main goal of UX design?

To improve the user's experience with a product or service Signup and view all the answers

What is the primary difference between UX design and service design?

UX design focuses on individual products, while service design focuses on all interactions with a company Signup and view all the answers

What is the theory behind UX design?

The value of a product can be increased when it's shaped around the experience of those who use it Signup and view all the answers

What is the primary focus of HCD?

How something is designed Signup and view all the answers

What does service design pay attention to?

An organization's processes and systems that impact a user or customer Signup and view all the answers

What is the main goal of Relationship Design?

To strengthen connections between people, companies, and communities over time Signup and view all the answers

What does UX design focus on?

The experience a person has with a product Signup and view all the answers

What is the theory behind service design?

All of the interactions a person has with a company matter Signup and view all the answers

What is the focus of the next chapter of design history?

How people are connected to each other and embedded in communities and society Signup and view all the answers

Study Notes

Human-Centered Design (HCD)

HCD is a creative approach to solving people's problems, starting with identifying their needs and ending with solutions that meet those needs.
HCD is a method of creative problem-solving that leads to a desired outcome.
Companies applying HCD principles with well-funded design programs outperform their peers by as much as 2:1.
HCD historically focuses on finding solutions that are desirable, feasible, and viable.
The sweet spot for HCD is when a solution meets all three criteria.

User Experience (UX) Design

UX design focuses on the experience a person has with a product, often a digital product.
UX design is dedicated to improving the user's experience with a product or service, through an understanding of aesthetics, behavior, technology, and environment.
UX design theory: the value of a product can be increased when it's shaped around the experience of those who use it.

Service Design

Service design builds on UX design by considering all of the interactions a person has with a company, not just their interaction with a particular product.
Service design pays attention to an organization's processes and systems that impact a user or customer so that their experience is optimized throughout the entire journey.
Service design theory: all interactions matter, and companies need to make the journey through them as consistent and enjoyable as possible.

Relationship Design builds on both UX design and service design by focusing on more than just an individual person interacting with a product or brand.
Relationship Design considers the connections a person has with other people in their life, the ongoing relationship they can have with a company, and the relationships people have with their wider community and planet.
Relationship Design expands the criteria for success to include inclusivity, sustainability, and ethics in addition to desirability, feasibility, and viability.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Learning Objectives After completing this unit, you’ll be able to:

Define human-centered design (HCD). Describe the evolution of HCD through user experience design, service design, and Relationship Design. Define Relationship Design.