Design Internship Module 1 Overview
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Questions and Answers

What is the primary focus of Assessment 1 in the virtual internship model?

  • Implementing user testing and synthesis
  • Designing a high-fidelity user interface
  • Generating concepts for new designs
  • Analyzing individual user experience through auto-ethnographic research (correct)
  • The Double Diamond Framework consists of four stages.

    True (A)

    What is the purpose of creating 'How Might We' (HMW) questions in the design process?

    To form tangible statements of what needs to be done or solved.

    The two primary research methods are __________ and __________ methods.

    <p>Primary, Secondary</p> Signup and view all the answers

    Match the stages of the Double Diamond Framework to their activities:

    <p>Discover = Conducting research and analyzing findings Define = Synthesis of research insights Develop = Generating concepts for solutions Deliver = Implementing the final design</p> Signup and view all the answers

    What is an expected result of the Develop stage in the Double Diamond Framework?

    <p>Prototyping and testing a small number of ideas (D)</p> Signup and view all the answers

    Clustering findings into topics is part of the Discover stage.

    <p>True (A)</p> Signup and view all the answers

    What is the outcome of questioning every part of the initial brief?

    <p>A revamped brief question that clarifies or contradicts the initial challenge.</p> Signup and view all the answers

    What is a primary purpose of user journey mapping?

    <p>To analyze and visualize the user experience (D)</p> Signup and view all the answers

    The presentation component of the assessment focuses on developing communication skills.

    <p>True (A)</p> Signup and view all the answers

    The average hourly rate for a senior UX designer in the USA/UK ranges from $______ to $______.

    <p>100, 200</p> Signup and view all the answers

    What is one key question during the prototyping phase?

    <p>How is desirability defended against feasibility and viability constraints? (C)</p> Signup and view all the answers

    Channel transitions are evaluated for their effectiveness in user experience.

    <p>True (A)</p> Signup and view all the answers

    What is a common challenge when using legacy systems?

    <p>Addressing limitations of unchangeable elements</p> Signup and view all the answers

    In the context of user experiences, _____ professionals should know the technical aspects of the product.

    <p>Agency</p> Signup and view all the answers

    What is a major benefit of prototyping?

    <p>It enhances communication with stakeholders. (D)</p> Signup and view all the answers

    Which option is NOT a part of the Deliverable outcomes?

    <p>Create a detailed budget for all aspects (D)</p> Signup and view all the answers

    Match the following key terms with their respective definitions:

    <p>Ethnography = Scientific description of peoples and cultures Auto-ethnography = Research based on personal experiences Reflexivity = Illustration of intersections between self and society First-person accounts = Using personal voice in research</p> Signup and view all the answers

    Prototyping is considered the final step before launching a product.

    <p>False (B)</p> Signup and view all the answers

    The library website generally meets user expectations by being intuitive.

    <p>True (A)</p> Signup and view all the answers

    Name one framework that emphasizes good design principles and collaboration.

    <p>Double Diamond Framework</p> Signup and view all the answers

    The _____ Technique involves studying in intervals of 25 minutes with breaks in between.

    <p>Pomodoro</p> Signup and view all the answers

    What type of information is important for a client brief?

    <p>Clear goals and expected problems</p> Signup and view all the answers

    Match the following design frameworks with their descriptions:

    <p>Double Diamond = Framework for understanding divergence and convergence Triple Diamond = Simplified version with an additional development process Stanford Design Framework = Five stages of Design Thinking Refined Double Diamond = Adapted for core research and methodologies</p> Signup and view all the answers

    Users expect a library website to begin with a search box because it aligns with their _____ instincts.

    <p>first</p> Signup and view all the answers

    What is a crucial aspect of developing concepts for potential future states?

    <p>Analyze user experience challenges (A)</p> Signup and view all the answers

    What is a primary characteristic of a strong design culture?

    <p>Valuing employee diversity (A)</p> Signup and view all the answers

    What should feedback from stakeholders be used for during prototyping?

    <p>To influence iterations</p> Signup and view all the answers

    The goal of the Diamond Water project is to improve user experience on the RMIT Library website.

    <p>True (A)</p> Signup and view all the answers

    Explain the purpose of a prototype in the design process.

    <p>To communicate ideas and refine them through feedback.</p> Signup and view all the answers

    Effective design culture prioritizes understanding problems thoroughly before jumping into _____.

    <p>solutions</p> Signup and view all the answers

    Match the design cultures with their business types:

    <p>Start-ups = Focused on rapid development and iteration Design Agencies = Prioritize thorough research and precision E-commerce Businesses = Emphasize marketing and revenue Corporate Firms = Focus on stability and process adherence</p> Signup and view all the answers

    What phase follows the ideation phase in the design process?

    <p>Prototyping (C)</p> Signup and view all the answers

    The process of prototyping is solely dependent on high-tech tools.

    <p>False (B)</p> Signup and view all the answers

    What does the term 'Accessibility and Tangibility' refer to in prototyping?

    <p>Making ideas accessible and understandable through tangible artifacts.</p> Signup and view all the answers

    Users' needs and challenges are a priority in a strong design _____.

    <p>culture</p> Signup and view all the answers

    Match the design frameworks with their respective definitions:

    <p>Double Diamond = A framework illustrating the process of design as diverging and converging Triple Diamond = Enhanced version with added steps for client engagement d.school Framework = Composed of Empathize, Define, Ideate, Prototype, and Test Refined Double Diamond = Adaptation focusing on research and methodologies</p> Signup and view all the answers

    Study Notes

    Module 1 Overview

    • Module 1 introduces a virtual internship model (Assessments 1-3) at a design agency (Diamond Water) focusing on improving the RMIT Library website.
    • Assessment 1: Auto-ethnographic research analysing individual user experience.
    • Assessment 2: Concept generation and evaluation (desirability, viability, feasibility) through user testing and synthesis.
    • Assessment 3: Design and refinement of user experience, testing high-fidelity future-state.
    • Double Diamond Framework: A method for visualising design project stages, emphasizing user needs.
    • UX Research focuses on the Discover and Define stages of the Double Diamond.

    Understanding the Double Diamond Framework

    • The framework helps navigate the design process with stages of "Discover and Define" followed by "Develop and Deliver."
    • The process prioritises a deep understanding of user needs and challenges.
    • Sub-stages of "Discover/Research" and "Define/Synthesis" involve detailed analysis, research methods (primary & secondary), and summarisation of findings.
    • "How Might We" (HMW) questions formulate problem-solving goals.

    Prototyping and Design Thinking

    • Prototyping is an essential, iterative process that goes beyond the final design stage.
    • Interaction design focuses on understanding and communicating with users.
    • Prototypes can be any tangible representation that allows for user feedback.
    • Prototyping facilitates communication with stakeholders, generates new ideas, and saves time/money.
    • It's a crucial mindset throughout the design process—not just a final step.

    Design Frameworks

    • The Design Council: Expands the Double Diamond into a broader framework for innovation, emphasizing design skills and stakeholder collaboration.
    • Stanford d.school: Presents a 5-stage Design Thinking process: Empathize, Define, Ideate, Prototype, and Test.
    • ZenDesk: Adapts the Double Diamond further to a Triple Diamond framework, introducing additional converge and diverge processes during development and ideation, adding 7 stages.

    Design Culture and Rituals

    • Design culture embodies the shared philosophies and priorities of a design team influencing how they work.
    • User needs and employee diversity are paramount.
    • Problem understanding precedes solution creation.
    • Strong design culture encourages experimentation, embraces failure as part of the learning process, and iterates based on feedback and testing.
    • Design cultures vary by business type (start-ups, agencies, eCommerce).

    Pomodoro Technique & Virtual Study Companions

    • The Pomodoro Technique: Breaks work into 25-minute intervals with short breaks. This technique aids focus and prevents mental fatigue.
    • Virtual study companions facilitate increased focus with shared breaks.

    RMIT Library Project (Weeks 1-10)

    Weeks 1-4: Appraising Current UX

    • Objective: Assess the current user experience of RMIT library search and citation tools.
    • Case study materials: Evaluate existing system design, constraints, and accessibility.
    • User needs analysis: Ensure UX complies with accessibility principles.
    • Design principles applied to asses DVFE (Desirability, Viability, Feasibility, Value).

    Weeks 5-7: Analysing and Concept Generation

    • Objective: Analyse a chosen subsystem and propose concepts for improvement.
    • Consider limitations of existing systems (e.g. legacy systems).
    • Evaluate channel transitions for flexibility.
    • Create future-state concepts focusing on identified issues.

    Weeks 8-10: Prototyping and Refinement

    • Objective: Refine prototypes through testing & incorporate feedback.
    • Analyze feasibility/viability tradeoffs versus desirability.
    • Understand accessibility vs. backend limitations.
    • Identify core UX challenges using prototyping tools.
    • Develop a prototype, stakeholder feedback narrative, and desired future state.

    Library Website UX Analysis

    • Initial impressions: Standard home page but potentially confusing search functions (multiple search engines leading to different pages).
    • Search intuitiveness: Considered intuitive like other search engines.
    • Information availability: Adequate information and necessary tools for end-note usage are present.

    User Context for Library Searches

    • User's environmental factors impact experience.
    • Understanding user search skills and process is crucial to design improvements.
    • Library search tool: Finding books is straightforward; finding specific pages can be difficult, lacking sufficient navigation functionality.

    Client Brief Considerations

    • Sending RFPs to various agencies is beneficial.
    • Client briefs should be simple, clearly stating goals, target users, potential issues, and constraints.
    • Honesty about problem areas and expected limitations is key.
    • Agency selection should be based on factors including budget relativity (e.g., differing costs across regions), complexity, and agency expertise.

    Glossary Terms

    • Ethnography: The scientific description of peoples and cultures.
    • Auto-ethnography: A research method combining personal and cultural experiences for analysis.
    • Deep reflection: A critical examination of personal experiences and their broader societal context.
    • Reflexivity: The idea of understanding the interaction between self and society in research.

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    Description

    This quiz covers the key elements of Module 1 in a virtual internship at Diamond Water, focusing on improving the RMIT Library website. It includes auto-ethnographic research, concept generation, user experience design, and the Double Diamond Framework stages of Discover and Define. Understand how these stages prioritize user needs in the design process.

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