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Questions and Answers
Which type of survey is most effective in maximizing the response rate due to personal interaction?
Which of the following survey methods is best suited for ensuring the protection of respondents' privacy?
What is a significant drawback of correlational studies demonstrated by the mention of ice cream sales and homicide rates?
Which type of survey is recommended for its ability to incorporate diverse question types, including interactive elements?
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What major factor should researchers consider when deciding which survey method to use from the available options?
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What is the primary focus of descriptive research?
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Which of the following is NOT a method of data collection in quantitative research?
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In which type of study is data collected from the same subjects over time to observe changes?
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Which survey method is specifically designed to assess the frequency and proportions of occurrences in a market?
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Which analysis technique is primarily utilized in quantitative research?
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What is the main characteristic of causal research?
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Which of the following survey methods is NOT part of indirect methods in exploratory research?
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Which feature helps in capturing the relationship between two events in descriptive research?
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What is the primary advantage of conducting a cross-sectional study compared to a panel study?
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Which statement best defines a continuous panel study?
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In the context of descriptive research, which statement accurately describes a limitation of a cross-sectional study?
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What is a potential disadvantage of using a panel study method?
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What type of research would best assess whether colors of cars are related to the likelihood of accidents?
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What would be a suitable method to evaluate changes in consumers' credibility perceptions towards VW over time?
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In descriptive research, which scenario best illustrates a proportion study?
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Why might researchers prefer panel studies over cross-sectional studies for certain analyses?
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Study Notes
Descriptive Research: Types of Surveys
- Traditional Telephone Survey: A classic approach where researchers call respondents and ask questions.
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In-person Surveys: These include:
- In-home Surveys: Conducted at respondents' homes, offering face-to-face interaction.
- Mall-intercept Surveys: Surveys conducted in shopping malls, allowing for quick data collection.
- Field Surveys: Surveys conducted in various locations relevant to the research topic, offering contextual insights.
- Paper Mail-in Surveys: Surveys sent via postal mail, allowing respondents to complete them at their leisure.
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Electronic Surveys: These include:
- Email Surveys: Surveys sent via email, offering convenience and flexibility to respondents.
- Mobile Surveys: Surveys optimized for mobile devices, reaching respondents on the go.
- Web Intercept Surveys: Surveys presented to website visitors, offering real-time data collection.
- Crowdsourcing Sites: Platforms like Amazon Mechanical Turk allow researchers to access a large pool of respondents for quick and cost-effective data collection.
Choosing a Survey Method
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Response Rate: The percentage of completed surveys out of total attempts is crucial.
- In-person surveys often boast higher response rates due to personal interaction.
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Reach: The efficiency in reaching the intended target audience is key.
- Crowdsourcing sites excel in reaching a diverse range of respondents.
- Effectiveness: Ability to encourage respondents to actively participate and invest time in the survey.
- Efficiency: Minimizing costs associated with administering the survey to the target audience.
- Diversity of Question Types: Electronic surveys allow for interactive features like videos, audio, and diverse question formats.
- Privacy Protection: Crowdsourcing sites can anonymize respondent data, protecting their privacy.
Descriptive Research: Correlation vs. Causation
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Correlation: A statistical relationship between two variables, but not necessarily a cause-and-effect relationship.
- Example: Increases in both ice cream sales and homicide rates do not imply causality between these variables.
- Correlation does not imply causation.
Descriptive Research Examples
- Frequency Example: A car insurance company investigating the frequency of customers in different age groups, such as teenagers or senior drivers.
- Proportion Example: A car insurance company studying the proportion of cars with specific colors involved in accidents.
- Correlation Example: A car insurance company exploring the relationship between driver age and car value.
Descriptive Research Methods
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Cross-sectional Study: A study examining a sample at a single point in time, offering a snapshot of the current situation.
- Pros: Relatively cheaper and faster to conduct than a panel study.
- Cons: Provides data only from a single point in time, limiting insights into changes or trends.
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Panel Study (Longitudinal Study): A study involving repeated observations of the same sample over time, allowing analysis of changes and trends.
- Pros: Enables researchers to track the trajectory of responses over time, revealing valuable insights into changes.
- Cons: More expensive and time-consuming than cross-sectional studies.
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Description
Explore the various types of surveys used in descriptive research, including traditional, in-person, and electronic methods. This quiz covers telephone, in-home, mall-intercept, paper mail-in, and mobile surveys. Test your knowledge on the advantages and applications of each survey type.
