Department of Tourism's Stock Footage Scandal Quiz
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Questions and Answers

What is the statement of the problem in the story?

The discovery that the Department of Tourism (DOT) used non-original stock footage in their tourism campaign, which raised concerns about the transparency and credibility of the rebranding effort.

What raised concerns about the rebranding effort?

The use of non-original stock footage by the Department of Tourism (DOT) in their tourism campaign.

What department was involved in the use of non-original stock footage?

The Department of Tourism (DOT)

What potential impact could the use of non-original stock footage have on the credibility of the Department of Tourism's rebranding effort?

<p>The use of non-original stock footage could undermine the perception of authenticity and trustworthiness of the rebranding effort.</p> Signup and view all the answers

Why is transparency important in a tourism campaign?

<p>Transparency is important in a tourism campaign to establish trust and credibility with the target audience.</p> Signup and view all the answers

What are some steps the Department of Tourism can take to address the concerns raised about the use of non-original stock footage?

<p>The Department of Tourism can apologize for the oversight, conduct an internal investigation, and ensure that only original content is used in future campaigns.</p> Signup and view all the answers

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