Department of Tourism's Stock Footage Scandal Quiz

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What is the statement of the problem in the story?

The discovery that the Department of Tourism (DOT) used non-original stock footage in their tourism campaign, which raised concerns about the transparency and credibility of the rebranding effort.

What raised concerns about the rebranding effort?

The use of non-original stock footage by the Department of Tourism (DOT) in their tourism campaign.

What department was involved in the use of non-original stock footage?

The Department of Tourism (DOT)

What potential impact could the use of non-original stock footage have on the credibility of the Department of Tourism's rebranding effort?

The use of non-original stock footage could undermine the perception of authenticity and trustworthiness of the rebranding effort. Signup and view all the answers

Why is transparency important in a tourism campaign?

Transparency is important in a tourism campaign to establish trust and credibility with the target audience. Signup and view all the answers

What are some steps the Department of Tourism can take to address the concerns raised about the use of non-original stock footage?

The Department of Tourism can apologize for the oversight, conduct an internal investigation, and ensure that only original content is used in future campaigns. Signup and view all the answers