Philippines Department of Tourism History

Philippines Department of Tourism Overview

• The Department of Tourism (DOT) is responsible for regulating the tourism industry and promoting the Philippines as a tourist destination.
• The DOT originated from private initiatives in 1950 with the Philippine Tourist & Travel Association.
• The DOT underwent several transformations:
  • 1956: Establishment of the Board of Travel and Tourist Industry by Congress.
  • 1972: Formation of the Department of Trade and Tourism under Presidential Decree No. 2.
  • 1973: Creation of the Department of Tourism (DOT) by President Ferdinand Marcos.
  • 1986: Reorganization of the DOT under Executive Order Nos. 120 and 120-A, leading to the creation of the Philippine Convention and Visitors Corporation.

Key Developments

• 1998: The DOT played a significant role in the centennial celebration of the country's independence from the Spanish Empire.
• 2003: Launch of the successful tourism promotion project "WOW Philippines" under Secretary Richard J. Gordon.
• 2009: Passage of Republic Act No. 9593, known as the "Tourism Act of 2009".

Organizational Design and Communication in Hospitality

Organizational Design

• An organization's structure defines roles and relationships among members to achieve common goals.
• Structure influences how members interact with the organization, providing independence or constraints.
• Work specialization, determined by structure, affects productivity and job satisfaction.
• Centralization, determined by structure, impacts decision-making authority within the organization.

Organizational Communication

• Communication is crucial for creating a competitive advantage and maintaining cohesion within an organization.
• It clarifies organizational values, goals, customer base, work processes, and authority structures.
• Acts as the glue holding the organization together and a magnifying glass to enhance clarity.

Organizational Structure in the Hotel & Lodging Industry

Executive Management

• Includes the general manager and assistant managers responsible for overseeing the property.
• General Manager: Overall responsible for the hotel, ensuring smooth operations and team collaboration.
• Assistant Managers: Support the general manager and manage the hotel in their absence.

Functional Groups

• Handle guest-related issues directly to ensure customer satisfaction.
• Housekeeping: Critical for guest satisfaction by maintaining clean rooms.