Demand Forecasting and Methods

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Questions and Answers

Which of the following is NOT a category of demand forecasting methods discussed in the document?

  • Dynamic Methods (correct)
  • Other Methods
  • Static Methods

Demand Force Casting is a technique used to estimate future demand for a product.

True (A)

What is the name of the method used to forecast demand by analyzing historical data and identifying patterns?

Trend extrapolation/regression method

The ______ method involves collecting data from customers, distributors, and other stakeholders to estimate future demand.

<p>Survey</p> Signup and view all the answers

Match the demand forecasting method to its corresponding category:

<p>Survey method = Static Methods Expert opinion method = Other Methods Parametric method = Static Methods Test marketing = Other Methods</p> Signup and view all the answers

Flashcards

Demand Forecasting

Estimation of future demand for a product.

Static Methods

Forecasting techniques that use existing data without time variable changes.

Survey Method

Collecting data by directly asking consumers about their preferences.

Expert Opinion Method

Using knowledge from experts to predict future demand.

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Trend Extrapolation

Forecasting future demand based on historical data trends.

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Study Notes

Arc Method

  • Graphical method for estimating demand
  • Shows relationship between price and quantity demanded
  • Illustrates downward sloping demand curve (higher price, lower quantity)

Demand Forecasting

  • Refers to estimating future demand
  • Often used to project sales for a certain product
  • Costing is one type of demand forecasting

Demand and Forecasting Methods

  • Static Methods:

    • Based on historical data
    • Standardized
    • Project Method (using past data)
    • Parametric Method (mathematical models from historical data)
    • Simulation Method (mathematical models to estimate results)
    • Correlation-Regression Method (analyzing relationship between 2 or more variables)
  • Other Methods:

    • Expert Opinion Method (input from knowledgeable experts)
    • Test Marketing Method (limited product rollout to assess market reaction)
    • Controlled Experiments
    • Judgment Approach (assessing the opinion of experts)
  • Survey of Buyer Intention

    • Understanding customer purchasing plans
  • Sales Force Survey:

    • Gathering information from sales personnel
  • Sample Census Method: Gathering information to represent customer population for better sampling

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