DECA Marketing Cluster Exam

Negotiating who pays for transportation costs when placing orders with suppliers.

Activities like contests, coupons, and free samples to increase purchases.

Non-paid presentation of products or services.

Paid promotion of products or services.

Planned, personalized communication to sell products.

Businesses and individuals involved in moving goods/services from producer to consumer.

Promoting products to consumers in a specific area to drive sales.

Producers may help other businesses (dealers, distributors) plan sales promotions in a region by providing resources like money or samples.

Higher than term insurance rates.

Pays death benefits only if death occurs during the policy's term.

Obstacles caused by differing product standards across countries.

Business buying materials, services, or goods for making or operating.

Motivation coming from outside the individual, task, or work.

Motivation originating from within the individual and task.

Activities providing new employees information about the business.

A part of new employee orientation.

A judgment or opinion based on feelings or hearsay, not facts. It's a preconceived notion about someone or something.

An action based on prejudice, treating someone unfairly due to their group affiliation.

Courage and endurance in the face of challenges or uncertainty.

The process of gathering, organizing, and using information to make informed business decisions.

Ethical responsibility to protect personal information like employee data, customer details, and supplier information.

Businesses prioritize protecting and using data ethically, ensuring it's not misused or shared with unauthorized individuals.

Freedom from danger or risk associated with handling and accessing information.

A high degree of calmness and self-possession when managing information, ensuring respectful treatment.

Regulations that prevent individuals or businesses from restricting competition in the marketplace.

Actions that violate antitrust laws include tying agreements and attempts to create a monopoly.

A business practice where a customer must purchase an unwanted product to get the desired product.

A situation where one business controls the entire market for a specific product or service.

Providing all the necessary information to the receiver, ensuring clarity and avoiding the need for further inquiries.

Customer order confirmation letters should include who, what, when, and where details to ensure accurate fulfillment.

Salespeople face ethical dilemmas where clear right or wrong answers may not exist.

A potentially unethical situation salespeople might encounter, involving the use of gifts or privileges to influence customers.

A situation where a customer wants multiple items but can only afford one.

Recording all your spending in a central location to monitor your budget.

The two crucial parts of a realistic budget.

Unequal distribution of wealth and income.

Ensuring that employees' goals align with the company's overall goals.

Essential for ensuring consistent alignment between employee and business goals.

A probability sampling technique where the population is divided into subgroups (strata), and random samples are drawn from each stratum.

A non-probability sampling method where researchers select participants based on their availability and ease of access.

Providing support and guidance to employees during challenging times to maintain morale and productivity.

The primary reason individuals engage in business ventures, driven by the desire to achieve financial gains.

Creating a distinct image or perception of a product in the minds of consumers to differentiate it from competitors.

The variety of sizes, colours, models, etc. offered within a product line.

Making changes to existing products or product lines to meet evolving customer needs or market trends.

The legal process of forming a business as a corporation, granting it separate legal entity status from its owners.