5 Questions
What is the main purpose of learning about database systems and big data as mentioned in the text?
To uncover new insights and make effective decisions using data
How can a marketing manager use big data for consumer interest and increased sales?
Accessing data related to web-surfing habits, past purchases, and social media activity
What is a database as defined in the text?
A well-designed, organized, and carefully managed collection of data
How can big data be used by a human resources manager?
To analyze the impact of raises and changes in employee-benefit packages on employee retention and long-term costs
Why is a database important for organizational success as mentioned in the text?
By providing managers and decision makers with timely, accurate, and relevant information built on data
Learn about tools and processes for managing and analyzing data to uncover new insights and make effective decisions. Explore the potential uses of database systems and big data in various fields, such as marketing.
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