Data Science Fundamentals

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Questions and Answers

What component of an image stores information about color and intensity?

  • Vector graphics
  • Bitmaps
  • Pixels (correct)
  • Metadata

How would you classify 'The reviews for a property on Airbnb' in terms of data types?

  • Quantitative data
  • Geospatial data
  • Qualitative data (correct)
  • Image data

Which data type includes information about roads, buildings, and vegetation?

  • Text data
  • Image data
  • Network data
  • Geospatial data (correct)

What is a common application of network data?

<p>Mapping social connections (D)</p> Signup and view all the answers

Which of the following describes quantitative data?

<p>The price of a cup of coffee (B)</p> Signup and view all the answers

In data science, which data type would be classified as image data?

<p>Photos of wildlife (C)</p> Signup and view all the answers

What are pixels primarily used for in digital images?

<p>Representing color and intensity (D)</p> Signup and view all the answers

Which of the following is an example of qualitative data?

<p>User reviews for a restaurant (B)</p> Signup and view all the answers

What is a primary benefit of using open data sources?

<p>They can be freely used, shared, and built upon by anyone. (A)</p> Signup and view all the answers

Which type of data is collected when individuals interact with a website?

<p>Web data (A)</p> Signup and view all the answers

What methods might be used to collect survey data?

<p>Face-to-face interviews, online questionnaires, or focus groups. (C)</p> Signup and view all the answers

Which of the following is NOT a source of company data?

<p>Weather data (B)</p> Signup and view all the answers

What type of information is typically captured in web data tracking?

<p>Event names, timestamps, and user identifiers. (A)</p> Signup and view all the answers

Which aspect is essential for companies when collecting data from their services?

<p>Using data to make data-driven decisions. (A)</p> Signup and view all the answers

What determines the effectiveness of a data pipeline?

<p>The automation of data collection and management processes. (D)</p> Signup and view all the answers

In terms of data generation, which of the following activities contributes to vast amounts of data creation?

<p>Browsing the internet. (B)</p> Signup and view all the answers

What is the primary use of cloud storage providers such as Microsoft Azure, AWS, and Google Cloud?

<p>For data storage and analytics (A)</p> Signup and view all the answers

Which type of data is best indicated to be stored in a Document Database?

<p>Social media messages and text data (D)</p> Signup and view all the answers

What kind of database primarily uses SQL for querying data?

<p>Relational Database (B)</p> Signup and view all the answers

Which option correctly describes what NoSQL stands for?

<p>Not only SQL (B)</p> Signup and view all the answers

What analogy is used to explain the decision-making process for data storage locations?

<p>Constructing a library (D)</p> Signup and view all the answers

If data requires a tabular format, which type of database is appropriate?

<p>Relational Database (B)</p> Signup and view all the answers

Which scenario necessitates the use of both Document Databases and Relational Databases?

<p>Storing structured data alongside unstructured data (C)</p> Signup and view all the answers

When querying data, which type of analysis is NOT typically mentioned?

<p>Qualitative Analysis (D)</p> Signup and view all the answers

What is the primary distinction between quantitative and qualitative data?

<p>Quantitative data can be counted or measured, whereas qualitative data cannot. (B)</p> Signup and view all the answers

Which of the following statements best describes qualitative data?

<p>Qualitative data includes characteristics that can be observed but not quantified. (B)</p> Signup and view all the answers

Which type of data is typically represented in numbers, such as height, quantity, or price?

<p>Quantitative data (C)</p> Signup and view all the answers

Why is it important to understand the types of data you are collecting?

<p>It determines the methods for data visualization and analysis. (B), It influences the storage requirements of the data. (C)</p> Signup and view all the answers

Which of the following is NOT typically an example of qualitative data?

<p>The number of students in a class (B)</p> Signup and view all the answers

Which of the following data types is mentioned as being a special mix of quantitative and qualitative data?

<p>Geospatial data (C)</p> Signup and view all the answers

In the context of data science, what is image data considered to be?

<p>A unique data type that can include both qualitative and quantitative aspects (D)</p> Signup and view all the answers

What is a potential consequence of not recognizing the type of data being collected?

<p>Inability to visualize the data effectively (B)</p> Signup and view all the answers

What is the primary purpose of the transform phase in the ETL process?

<p>To convert data structures and join data sources (C)</p> Signup and view all the answers

During which stage of the data pipeline are irrelevant data removed?

<p>Transform (D)</p> Signup and view all the answers

Which statement best describes the role of automation in data pipelines?

<p>Automation allows for repeated transformations and storage of incoming data. (C)</p> Signup and view all the answers

Which of the following tools is popular for automating data pipelines?

<p>Airflow (D)</p> Signup and view all the answers

What happens in the load phase of the ETL process?

<p>Data is stored in a manner suitable for visualization. (B)</p> Signup and view all the answers

Which of the following statements regarding data pipelines is false?

<p>Data pipelines can function without any form of automation. (C)</p> Signup and view all the answers

How does the practice of data preparation and exploration relate to the data pipeline?

<p>It does not occur at the stage of data transformation. (A)</p> Signup and view all the answers

What type of data tasks can be classified as part of the transform phase?

<p>Joining multiple datasets into a single dataset. (D)</p> Signup and view all the answers

What type of data does the Net Promoter Score (NPS) represent?

<p>Quantitative data (A)</p> Signup and view all the answers

What type of data will Jane be extracting from the activity tracker's API to create a heatmap of her running routes?

<p>Geospatial data (C)</p> Signup and view all the answers

Which factor is NOT mentioned as important when storing data?

<p>Analyzing data processing speed (D)</p> Signup and view all the answers

What is the primary reason for using parallel storage solutions in data science?

<p>To make data easily accessible across multiple computers (A)</p> Signup and view all the answers

Which of the following best describes the role of a server in data storage?

<p>To save and manage data across multiple machines (B)</p> Signup and view all the answers

Which step is considered part of the data science workflow related to data?

<p>Data storage and retrieval (C)</p> Signup and view all the answers

What is the main purpose of collecting Net Promoter Score data?

<p>To measure customer loyalty (B)</p> Signup and view all the answers

In which scenario would it be necessary to use a data cluster for storage?

<p>When the volume of data exceeds the capacity of a single computer (A)</p> Signup and view all the answers

Flashcards

Quantitative Data

Data that represents measurements, numbers, or quantities.

Qualitative Data

Data describing qualities or characteristics that cannot be measured numerically.

Image Data

Data consisting of images, often represented as matrices of pixels.

Text Data

Data composed of written words, sentences, and paragraphs, often used to gain insights from text.

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Geospatial Data

Data that includes location information, often used for mapping, navigation, and analysis of geographic patterns.

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Network Data

Data representing relationships and connections between entities, often visualized as networks with nodes and edges.

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Data Sources

Data that comes from various sources, not all of which are publicly available. Researchers often use this to understand patterns and trends.

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Why are Data Types Important?

Understanding data types is crucial in data science because it determines how data can be stored, visualized, and analyzed. Different data types require different techniques and tools.

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Cloud Storage

Storing data on servers owned and managed by another company.

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Document Database

A type of database designed for storing unstructured data, like emails, videos, and social media posts.

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Relational Database

A type of database designed for storing structured data in tables, like data in spreadsheets.

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SQL

The language used to interact with Relational Databases.

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NoSQL

The language used to interact with Document Databases.

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Data Querying

The process of retrieving specific data from a database.

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Data Location

The process of choosing a location to store your data, either on-premises or in the cloud.

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Data Type

The process of choosing the appropriate type of database based on the type of data you are storing.

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Net Promoter Score (NPS)

A metric used to measure customer loyalty and predict future business growth by asking how likely customers are to recommend a company to others on a scale of 0 to 10.

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Data Cluster

A collection of interconnected computers that work together to store and process large amounts of data, often used by businesses for data storage and management.

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Data Storage and Retrieval

The process of securely storing and retrieving data in a way that is efficient and accessible for analysis and usage.

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Data Science Workflow

A structured set of steps used to collect, clean, analyze, and interpret data to extract insights and solve problems.

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Parallel Storage

Storing data across multiple computers or servers to ensure data availability and scalability.

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Efficient Data Storage

Storing data in a way that allows for fast and efficient access, regardless of the data's size or location.

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Company Data

Data collected from various sources like web events, surveys, customer information, logistics records, and financial transactions.

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Web Data

Data like page URLs, click identifiers, timestamps, and user IDs, allowing companies to track website user behavior and conversion rates.

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Open Data

Data that is freely available for anyone to use, share, and build upon, often collected and shared by organizations and institutions.

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Survey Data Collection

The process of collecting data from individuals or groups through interviews, questionnaires, or focus groups, providing insights into their opinions, preferences, and behaviors.

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Data Storage

The process of organizing and storing data from various sources for efficient access and analysis. This can involve using data warehouses, data lakes, or other storage solutions based on the data's nature and size.

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Data Pipeline

A series of steps that automate the process of collecting, storing, transforming, and analyzing data, often involving multiple tools and technologies for efficient data flow.

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Data Collection

The first step in the data science workflow, involving collecting data from various sources, such as company databases, open data repositories, or surveys.

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Transform Stage of ETL

Involves organizing and preparing data for analysis and visualization, like merging data sources or converting data structures to fit database schemas.

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Extract, Transform, Load (ETL)

The process of taking data from a source and preparing it for analysis.

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Extract Stage

The first step in the ETL process where raw data is extracted from its source.

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Load Stage

The final step in the ETL process, where prepared data is loaded into a database or other storage.

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Automating Data Pipelines

The process of automating the data pipeline steps, ensuring that tasks are executed regularly and efficiently.

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Airflow

A popular tool used for automating and orchestrating complex data pipelines.

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Data Pipeline Design

Data engineers design and build custom data pipelines for projects.

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Study Notes

Data Science Fundamentals

  • This presentation covers data collection and management, data storage and retrieval, and data pipelines.
  • The data science workflow encompasses data collection and storage, data preparation, exploration and visualization, and experimentation and prediction.
  • Data collection is crucial for data science, as it underpins all analysis.
  • Various data sources exist, including company data (collected internally to inform decisions) and open data (freely shared and usable by anyone).
  • Common company data sources: web events, survey data, customer data, logistics data, and financial transactions.
  • Web data includes event names (e.g., URLs, click identifiers), timestamps, and user identifiers.
  • Survey data is collected through various methods like face-to-face interviews, online questionnaires, or focus groups.
  • Net Promoter Score (NPS) is a common survey metric gauging customer likelihood to recommend.
  • Public data APIs (Application Programming Interfaces) allow access to data from third parties via the internet, including Twitter, Wikipedia, Yahoo! Finance and Google Maps.
  • Public records are another open data source, often from international organizations (e.g., World Bank, UN, WTO), national statistical offices, and government agencies (e.g., weather, population data).
  • Data types include quantitative (countable and measurable, using numbers) and qualitative (descriptive and conceptual, observed but not measured).
  • Examples of quantitative data:
    • The price of a cup of coffee in Parisian cafés
    • The daily average temperature in NYC during 2019
    • The individual weight of dogs in a shelter
  • Examples of qualitative data:
    • The eye colour of study participants
    • Images of cats
    • Product reviews
    • Stock prices
  • Other data types: Image, text, geospatial, and network data
  • Data storage solutions: Document databases (used for unstructured data) and Relational databases (used for structured data).

Data Storage and Retrieval

  • Data storage needs vary depending on the volume of data.
  • Companies can store data on-premises (e.g., in clusters) or cloud storage.
  • Common cloud providers are Microsoft Azure, Amazon Web Services, and Google Cloud.
  • Multiple types of databases are used for storage. They include document databases (for unstructured data) and relational databases (for tabular data).
  • Tools for efficient retrieval: query languages (e.g., NoSQL for document databases and SQL for relational databases) are needed to access data effectively.

Data Pipelines

  • Data pipelines automate the movement of data through various stages (extract, transform, load - ETL).
  • Automation allows for handling large volumes of incoming data, as well as real-time updates, including handling data such as tweets, allowing for continuous collection.
  • The concept of data pipelines is needed when working with considerable quantities of data from different sources and handling various data types.
  • Data pipelines are frequently used when different data types need to be incorporated into one dataset.
  • Data pipelines (especially in the transform phase) convert incoming data's structure to fit existing database schemas.
  • Data pipelines also automate many data analysis tasks.

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