Chapter 4 (Data)

Which statement accurately describes the role of data for businesses today?

What is the main challenge in dealing with data for businesses?

What is data considered to be for businesses today?

What does every business need once they start treating data as an asset?

What should guide any organization in developing its data strategy?

Which type of data is more valuable than reported opinions or surveys?

What is one of the most important aspects of data strategy?

What is big data primarily composed of?

What trend is shaping the impact of big data?

Where can businesses find additional sources of data?

Which of the following is NOT a source of new data mentioned in the text?

What is the main purpose of using customer data for targeting?

What is the challenge of personalization mentioned in the text?

What is the main purpose of providing context in the use of customer data?

What is the first step in the data value generator process mentioned in the text?

Which step in the data strategy process involves identifying the relevant value templates for your objectives?

What is one of the common organizational challenges businesses face when shifting to a more data-driven strategy?

Why is data sharing important for businesses, especially those that don't own the ultimate point of sale for their products?

What is one of the risks associated with businesses gathering and utilizing more customer data?

What is the first challenge in transitioning to a more data-driven organization?