Chapter 4 (Data)
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Questions and Answers

Which statement accurately describes the role of data for businesses today?

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What is the main challenge in dealing with data for businesses?

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What is data considered to be for businesses today?

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What does every business need once they start treating data as an asset?

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What should guide any organization in developing its data strategy?

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Which type of data is more valuable than reported opinions or surveys?

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What is one of the most important aspects of data strategy?

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What is big data primarily composed of?

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What trend is shaping the impact of big data?

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Where can businesses find additional sources of data?

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Which of the following is NOT a source of new data mentioned in the text?

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What is the main purpose of using customer data for targeting?

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What is the challenge of personalization mentioned in the text?

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What is the main purpose of providing context in the use of customer data?

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What is the first step in the data value generator process mentioned in the text?

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Which step in the data strategy process involves identifying the relevant value templates for your objectives?

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What is one of the common organizational challenges businesses face when shifting to a more data-driven strategy?

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Why is data sharing important for businesses, especially those that don't own the ultimate point of sale for their products?

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What is one of the risks associated with businesses gathering and utilizing more customer data?

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What is the first challenge in transitioning to a more data-driven organization?

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