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Questions and Answers

Which type of research question allows respondents to answer in their own words, providing detailed, qualitative insights?

  • Multiple Choice Questions
  • Leading Questions
  • Open-ended Questions (correct)
  • Closed Questions

What is a key disadvantage of using open-ended questions in a survey?

  • They ensure all respondents' views are accommodated.
  • They are easier to analyse than closed questions.
  • They can lead to biased responses.
  • They may be time-consuming to answer and analyse. (correct)

What is the primary advantage of using closed questions in a research survey?

  • They accommodate all respondents' views.
  • They eliminate response bias.
  • They are easier to analyse and compare responses. (correct)
  • They provide detailed qualitative insights.

Which of the following describes a population in the context of data collection?

<p>The entire group from which data is collected. (A)</p>
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What is sample bias?

<p>When the sample does not accurately represent the population. (B)</p>
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Which method of data collection involves watching and recording results without interacting with participants?

<p>Observation (D)</p>
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What is a key advantage of using questionnaires for data collection?

<p>Anonymity can encourage honesty. (A)</p>
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What is a disadvantage of using interviews for data collection?

<p>They may introduce interviewer bias. (C)</p>
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What is the primary purpose of organising data?

<p>To arrange information into a specific order for easier analysis. (B)</p>
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What is the purpose of classifying data?

<p>To group data into classes based on a common feature. (C)</p>
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What is the purpose of using tally marks?

<p>To count how many items fall into each category in an efficient manner. (D)</p>
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What does a frequency table display?

<p>The frequency of various outcomes in a sample. (C)</p>
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Which measure of central tendency is most affected by outliers?

<p>Mean (B)</p>
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In a data set with an even number of values, how is the median calculated?

<p>It is the average of the two middle values. (A)</p>
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Which measure of central tendency is most useful for categorical data?

<p>Mode (A)</p>
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What do quartiles divide a data set into?

<p>Four equal parts (C)</p>
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How is the Interquartile Range (IQR) calculated?

<p>Q3 - Q1 (A)</p>
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What is the purpose of percentiles?

<p>To divide the data set into 100 equal parts. (C)</p>
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What is the primary purpose of using graphs to represent data?

<p>To visually represent data for exploring relationships and displaying findings. (C)</p>
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Which type of graph is best suited for representing data sorted into categories?

<p>Bar Graph (D)</p>
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Which type of graph is used to represent continuous data grouped into ranges?

<p>Histogram (A)</p>
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What type of graph is most suitable for studying the relationship between two variables?

<p>Scatter Plot (D)</p>
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Which graph displays data as parts of a whole?

<p>Pie Chart (D)</p>
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Which type of graph summarizes data using the five-number summary (minimum, Q1, median, Q3, maximum)?

<p>Box and Whisker Plot (B)</p>
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A researcher is analyzing the distribution of heights in a population. Which graphical representation would be most appropriate?

<p>Histogram (B)</p>
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A data set contains the following values: 5, 7, 9, 11, 13, 15. What is the interquartile range (IQR)?

<p>$8$ (D)</p>
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In a survey, a researcher asks participants to rate their satisfaction on a scale of 1 to 5. What type of data is being collected?

<p>Ordinal (B)</p>
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Which of the following methods is least effective in dealing with sample bias?

<p>Increasing the sample size without addressing the source of bias (C)</p>
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A researcher wants to display the correlation between study time and exam scores for 100 students. Assuming a non-linear relationship, which graphical method would be most appropriate and insightful?

<p>A kernel density estimation plot overlaid on a scatter plot (B)</p>
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Consider a highly skewed dataset where the majority of values are concentrated at the lower end, with extreme outliers on the higher end. Which measure of central tendency would provide the most accurate representation of the ‘typical’ value in this dataset for potential business decisions, and why?

<p>The median, as it is resistant to outliers and represents the central value of the dataset. (C)</p>
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What is a primary characteristic of open-ended questions used in research?

<p>They allow participants to answer in their own words. (A)</p>
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What is a significant advantage of using closed questions in research surveys?

<p>They are easier to analyse and compare responses. (B)</p>
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Which of the following refers to the entire group that researchers are interested in when collecting data?

<p>Population (B)</p>
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Why is random sampling an effective method to minimize sample bias?

<p>It ensures that every member of the population has an equal chance of being included. (C)</p>
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What is a key limitation of the observation method of data collection?

<p>It can only capture observable behaviours, failing to gather data on attitudes or opinions. (A)</p>
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What is a significant drawback of using questionnaires for data collection?

<p>The questions' design may limit the responses, potentially missing valuable insights. (A)</p>
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Which of the following best describes the purpose of organising data?

<p>To arrange data in a systematic manner for easier analysis. (B)</p>
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What is the main goal of classifying data in research?

<p>To group data based on shared characteristics to simplify understanding. (B)</p>
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What is the primary advantage of using tally marks when collecting data?

<p>To efficiently count items in each category. (A)</p>
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What is the key function of a frequency table in data analysis?

<p>To show how often each value or range of values occurs. (C)</p>
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How is the median determined in a data set containing an even number of values?

<p>It is the average of the two middle values. (A)</p>
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For what type of data is the mode most appropriately used as a measure of central tendency?

<p>Categorical data. (C)</p>
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What statistical measure is used to represent the spread of the central 50% of a data set?

<p>Interquartile Range (IQR) (C)</p>
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Why are graphs used in the representation of data??

<p>To explore relationships and display findings in an understandable format. (C)</p>
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What type of graph is best suited for displaying data that shows the parts of a whole?

<p>Pie Chart (A)</p>
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Which type of graph effectively summarizes data using a five-number summary?

<p>Box and Whisker Plot (B)</p>
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A researcher aims to compare the performance of students across different schools based on their test scores. Which type of graph is most suitable for this purpose?

<p>Bar Graph (C)</p>
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In a highly skewed dataset, what does the median provide that the mean does not?

<p>A better representation of the 'typical' value, unaffected by extreme outliers. (A)</p>
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When is it most appropriate to use a histogram for data representation?

<p>To represent continuous data grouped into ranges. (D)</p>
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What is a primary reason for summarising data using measures of central tendency?

<p>To represent the central point of the data set. (D)</p>
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If the highest value in a dataset is 100 and the lowest value is 20, what is the range?

<p>80 (B)</p>
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Which measure of data spread is calculated by dividing the data set into four equal parts?

<p>Quartiles (D)</p>
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A data analyst wants to determine the typical salary of employees in a company, but the data includes a few very high salaries. Which measure of central tendency should they use?

<p>Median (C)</p>
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In a scatter plot, data points are tightly clustered along a downward-sloping line. What does this pattern suggest?

<p>A strong negative correlation (A)</p>
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What does a percentile tell you about a data point?

<p>The value below which a given percentage of the data falls. (C)</p>
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How does classifying data into subgroups based on demographic factors such as race, gender, and age enhance data analysis in random sampling?

<p>It provides control for demographic factors, ensuring representation across key subgroups, thereby reducing bias and increasing the sample’s representativeness. (D)</p>
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Consider a dataset where a few extremely high values significantly inflate the mean. Which of the following strategies would be most effective in mitigating the impact of these outliers when summarising this data?

<p>Apply a logarithmic transformation to reduce the scale of the extreme values before calculating measures of central tendency. (B)</p>
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In the context of presenting statistical data to stakeholders with varying levels of statistical literacy, which approach is most effective for conveying complex relationships and ensuring broad comprehension?

<p>Use a combination of graphical representations and summary statistics, supplemented by clear, non-technical explanations to cater to different understanding levels. (A)</p>
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Suppose you are analysing customer satisfaction scores on a scale of 1 to 10, with a significant negative skew due to a majority of scores being high (8-10) and a few very low scores (1-3) pulling the mean down. Which measure of central tendency and measure of spread would you use to provide stakeholders with the most accurate and balanced view of typical customer satisfaction and data variability?

<p>Apply the median because it is resistant to skew, with quartiles, particularly the IQR, to emphasize the data's central 50%, filtering outlier impact and focusing stakeholder attention on typical values. (C)</p>
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Flashcards

Open-ended Questions

Allow respondents to answer in their own words, providing detailed, qualitative insights.

Closed Questions

Provide predefined options for respondents to choose from, offering convenience and quick responses.

Population (Data)

The entire group from which data is collected.

Sample (Data)

A subset of the population chosen to represent it.

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Sample Bias

Occurs when the sample does not accurately represent the population.

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Observation (Data)

Collecting data by watching and recording results without interacting with subjects.

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Questionnaire

A list of questions given to respondents to collect data directly.

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Interview (Data)

An interviewer asks questions and records the responses.

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Organising Data

Arranging information into a specific order, such as ascending or descending.

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Classifying Data

Grouping data into classes based on a common feature.

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Tally Marks

Used to count how many items fall into each category in an efficient, visually intuitive manner.

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Frequency Tables

A table that displays the frequency of various outcomes in a sample.

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Mean (Average)

The sum of all the values divided by the number of values.

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Median

The middle value in a data set when the values are arranged in order.

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Mode

The value that appears most frequently in the data set.

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Range

The difference between the highest and lowest values in the data set.

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Quartiles

Values that divide the data set into four equal parts.

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Interquartile Range (IQR)

The range of the middle 50% of the data.

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Percentiles

Divide the data set into 100 equal parts.

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Line Graphs

Show the relationship between two quantities over time.

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Bar Graphs

Represent data sorted into categories.

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Histograms

Represent continuous data grouped into ranges; bars touch each other.

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Scatter Plots

Study the relationship between two variables using points on a graph.

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Pie Charts

Show parts of a whole as percentages in a circle.

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Box and Whisker Plots

Summarize data using the five-number summary: minimum, Q1, median, Q3, maximum.

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Exploring Relationships (Graphs)

Graphs help in identifying patterns and relationships within data.

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Displaying and Reporting (Graphs)

Graphs provide a clear and concise way to present data findings.

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Identifying Patterns (Graphs)

Graphs can show distributions and trends over time.

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Mean Calculation

The sum of all values divided by the number of values. Formula: (Sum of all values) / (Number of values)

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Interquartile Range (IQR) Calculation

The range of the middle 50% of the data. Formula: Q3 - Q1

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Purpose of Organising Data

Data is arranged in a specific order to make it easier to read and analyse.

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Purpose of Classifying Data

Data is grouped into categories based on common features for better understanding and analysis.

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Using Tally Marks

A quick and efficient counting method where every fifth count crosses the previous four.

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Grouped Frequency Table

A table used for continuous data divided into intervals to identify patterns and trends.

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Population (in data collection)

The entire group from which data is collected.

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Sample (in data collection)

A subset of the population chosen to represent it.

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Observation (as data collection)

Collecting data by watching and recording results without interacting with people.

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Questionnaire (method)

A list of questions given to respondents to collect data directly from them.

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Interview (method)

An interviewer asks questions and records the responses from individuals.

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What are Open-Ended Questions?

Questions that allow respondents to answer in their own words, providing unbiased and in-depth information.

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what are Closed Questions?

Questions offer predefined options for respondents to choose from, enabling quick and convenient responses.

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What is Research Aim?

The overall data collection goal, influencing the sample and methodology.

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What is Sample Bias?

Error when sample doesn't accurately reflect population, skewing results.

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What is a Questionnaire?

Collect data by directly asking individuals, ensuring privacy and broader reach.

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What is Organising Data?

Arranging data systematically, aiding readability and analysis.

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What is Classifying Data?

Sort data into categories, simplifying interpretation and analysis.

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How to use Tally Marks.

Use vertical lines; every fifth crosses four for easy counting.

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What is Grouped Frequency Table?

Summarizes data for continuous ranges, revealing trends effectively.

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How to Calculate the Range?

Subtract the smallest from the largest value.

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Highlight Key Findings (Graphs)

The main aim is to display significant features and findings in an easy-to-read manner.

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Show Relationships (Graphs)

Aim at displaying relationships between the variables.

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Tips for Properly Labeling Axes (Graphs)

Variable on vertical (y) axis, independent on horizontal (x) axis.

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How to create a Line Graphs

Connect data points with straight lines; to show trends over time.

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How to create Bar Graphs

Bars represent quantity in each category, with spaces between them.

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How to create Histograms

Bars touching each other, representing continuous data grouped into ranges.

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How to create Scatter Plots

Each point represents values' pair, showing correlation (positive, negative, or none).

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How to create Pie Charts

Circular graph divided into sections. Each section represents a percentage adding to 100%.

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How to create Box and Whisker Plots

A box shows IQR, whiskers to minimum/maximum values and it is used to summarize distrubutions.

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How to Calculate Quartiles?

The data must be in order. To calculate this, find Q2, Q1, and Q3.

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Study Notes

  • Study notes on data handling, developing questions, classifying and organising data, summarising data, and representing, interpreting, and analysing data.

Developing Questions

  • Research questions can be open-ended or closed.

Open-ended Questions

  • Allow respondents to answer in their own words, providing unbiased data and detailed, qualitative insights.
  • They can be time-consuming to answer and analyse, and respondents may skip them if they take too long.

Closed Questions

  • Provide predefined options for respondents to choose from, making them convenient and quick to answer.
  • They are easier to analyse and compare responses.
  • They may not accommodate all respondents' views, leading to incomplete answers.

Collecting Data

  • Data collection is influenced by the research aim, population, and sample.
  • Population is the entire group from which data is collected.
  • Sample is a subset of the population chosen to represent it.
  • Sample bias occurs when the sample does not accurately represent the population.
  • Random sampling can minimize bias.

Methods of Collecting Data

  • Observation, questionnaires, and interviews are all methods of collecting data.

Observation

  • Data collection by watching and recording results without interacting with people.
  • Avoids interaction biases and is useful for collecting behavioural data.
  • Limited to observable phenomena and does not capture respondents' attitudes or opinions.

Questionnaire

  • A list of questions given to respondents to collect data directly from them.
  • Anonymity can encourage honesty making it suitable for large samples.
  • Responses may be limited by the questions' design and lacks the ability to probe deeper into responses.

Interview

  • An interviewer asks questions and records the responses.
  • It can clarify ambiguous answers and probe for more detailed information.
  • Time-consuming and may introduce interviewer bias.

Classifying and Organising Data

  • Organising data involves arranging information into a specific order i.e. ascending or descending to make it easier to read and analyse
  • Classifying data involves grouping data into classes based on a common feature to simplify the data for better understanding and analysis
  • Tally marks are used to count how many items fall into each category in an efficient and visually intuitive manner

Using Tally Marks

  • Use vertical lines to represent counts.
  • Every fifth count is represented by a line crossing the previous four, making it easier to count by fives and quickly assess the totals.

Frequency Tables

  • Displays the frequency of various outcomes in a sample
  • Shows how often each category or group appears in the data set.
  • Grouped Frequency Table: Used for continuous data divided into intervals (e.g., height ranges). It organizes the data into specified ranges, helping to identify patterns or trends.

Measures of Central Tendency

  • Mean, median, and mode are measures of central tendency.

Mean

  • The sum of all the values divided by the number of values.
  • Provides a single value that represents the central point of the data set.
  • Calculated as:

$$Mean = \frac{\text{Sum of all values}}{\text{Number of values}}$$

Median

  • The middle value in a data set when the values are arranged in ascending or descending order.
  • Less affected by outliers and skewed data than the mean.
  • To calculate, arrange the data in order and find the middle value; if there is an even number of values, the median is the average of the two middle values.

Mode

  • The value that appears most frequently in the data set.
  • Useful for categorical data where we want to know the most common category.
  • Identify the value that occurs most often; if no value repeats, there is no mode.

Measures of Spread

  • Range, quartiles, interquartile range (IQR), and percentiles are measures of spread.

Range

  • The difference between the highest and lowest values in the data set.
  • Provides a measure of how spread out the values are.
  • Calculated as:

$$Range = \text{Highest value} - \text{Lowest value}$$

Quartiles

  • Divide the data set into four equal parts.
  • Help understand the spread and distribution of the data.
  • To calculate, arrange the data in order, divide it into four equal parts; the lower quartile (Q1) is the median of the lower half, the median (Q2) is the overall median, and the upper quartile (Q3) is the median of the upper half.

Interquartile Range (IQR)

  • The range of the middle 50% of the data.
  • Measures the spread of the central portion of the data, which is less affected by outliers.
  • Calculated as:

$$IQR = Q3 - Q1$$

Percentiles

  • Divide the data set into 100 equal parts.
  • Used to understand the distribution of data and compare individual values to the entire data set.
  • Identify the value below which a given percentage of the data falls.

Purposes of Graphs

  • Graphs are used to visually represent data for various purposes: for exploring relationships, displaying and reporting and for identifying patterns
  • Graphs must highlight key findings, show the relationships, and properly label axes with the dependent variable on the vertical or y axis and the independent variable on the horizontal or x axis

Types of Graphs

  • Line graphs, bar graphs, histograms, scatter plots, pie charts, and box and whisker plots.

Line Graphs

  • Show the relationship between two quantities over time with Data points connected by straight lines.

Bar Graphs

  • represent data sorted into categories Bars show the number of items in each category, with spaces between the bars.
  • Types: Single, double, multiple, compound, or stacked bar graphs.

Histograms

  • Represent continuous data grouped into ranges.
  • Bars touch each other, indicating continuous data.

Scatter Plots

  • Used to study the relationship between two variables.
  • Each point represents a pair of values, showing patterns of correlation (positive, negative, or none).

Pie Charts

  • Show parts of a whole.
  • Circular graph divided into sectors, representing percentages that add up to 100%.

Box and Whisker Plots

  • Summarize data using the five-number summary (minimum, Q1, median, Q3, maximum).
  • A box showing the interquartile range and whiskers extending to the minimum and maximum values.

Interpreting and Analysing Graphs

  • Line graphs show trends and changes over time and are useful for observing increases or decreases.
  • Bar graphs compare different categories allowing comparisons to which category is the largest or smallest.
  • Histograms show the distribution of continuous data and are useful for identifying the shape of the data distribution.
  • Scatter plots identify correlations between two variables with patterns indicate the type of correlation.
  • Pie charts compare parts of a whole and are useful for showing relative sizes of categories.
  • Box and whisker plots summarize data distributions and are useful for identifying outliers and spread.

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