Podcast
Questions and Answers
Under what circumstances would a checklist be the most suitable data collection instrument?
Under what circumstances would a checklist be the most suitable data collection instrument?
- When in-depth exploration of individual experiences and perspectives is required.
- When gathering standardized data about the presence or absence of specific items or actions. (correct)
- When quantifying attitudes, opinions, or perceptions on a specific topic.
- When detailed, narrative responses are needed to explore complex issues.
A researcher aims to collect quantifiable data regarding customer satisfaction levels with a new product feature. Which data collection instrument is most appropriate?
A researcher aims to collect quantifiable data regarding customer satisfaction levels with a new product feature. Which data collection instrument is most appropriate?
- A focus group discussion to explore customer opinions and experiences.
- A Likert scale questionnaire assessing agreement with statements about the feature. (correct)
- A checklist to record whether customers have used the new feature.
- A series of open-ended interviews to gather detailed qualitative feedback.
When is a questionnaire the most appropriate instrument for data collection?
When is a questionnaire the most appropriate instrument for data collection?
- When the study requires flexibility to adapt questions based on participant responses.
- When needing to gather structured data from a large, geographically dispersed sample. (correct)
- When direct observation of behaviors in a natural setting is essential.
- When exploring sensitive topics requiring a high degree of trust and rapport with participants.
Under what circumstance would an interview be a better choice than a questionnaire?
Under what circumstance would an interview be a better choice than a questionnaire?
How does the level of structure in data collection instruments impact the type of data that can be gathered?
How does the level of structure in data collection instruments impact the type of data that can be gathered?
Flashcards
Questionnaire
Questionnaire
A data collection instrument with pre-set questions, often used for large groups.
Interview
Interview
A structured conversation to gather in-depth information.
Checklist
Checklist
A list of items or actions to be verified or completed.
Likert Scale
Likert Scale
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Practical data collection
Practical data collection
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Study Notes
- The question asks for the most practical data collection instrument.
- The options provided are interview, checklist, Likert's scale, and questionnaire.
Data Collection Instruments
- Data collection instruments are tools used to gather information for research or evaluation purposes.
- The choice of instrument depends on the research question, the type of data needed, the resources available, and the characteristics of the target population.
Interview
- Interviews involve direct interaction between the researcher and the participant.
- They can be structured (using a predetermined set of questions), semi-structured (using a guide but allowing for flexibility), or unstructured (allowing the conversation to evolve naturally).
- Interviews can provide rich, in-depth data, including non-verbal cues and contextual information.
- They can explore complex issues and uncover unexpected insights.
- Interviews can be time-consuming and expensive, especially if they are conducted in person.
- Interviewer bias can influence the responses provided by participants.
- Analyzing interview data can be challenging and require specialized skills.
Checklist
- A checklist is a structured list of items or criteria that are used to assess or evaluate a specific phenomenon.
- Checklists are simple and easy to use, requiring minimal training.
- They provide a standardized way to collect data, ensuring consistency across different raters or settings.
- Checklists can be used to assess skills, behaviors, characteristics, or environmental conditions.
- They are often used in audits, inspections, and performance evaluations.
- Checklists may not capture the nuances or complexities of the phenomenon being assessed.
- They may be limited in their ability to provide detailed or in-depth information.
- The validity and reliability of checklists depend on the quality of the items included.
Likert Scale
- A Likert scale is a type of rating scale used to measure attitudes, opinions, or perceptions.
- It typically presents a statement or question followed by a range of response options, such as "strongly agree," "agree," "neutral," "disagree," and "strongly disagree."
- Likert scales are easy to administer and score.
- They provide a quantitative measure of attitudes and opinions, allowing for statistical analysis.
- Likert scales are widely used in surveys and questionnaires.
- Respondents may exhibit response bias, such as a tendency to agree with statements regardless of their content.
- The intervals between response options may not be perceived as equal by respondents.
- Likert scales may not capture the full complexity of attitudes and opinions.
Questionnaire
- A questionnaire is a set of questions designed to gather information from respondents.
- Questionnaires can be administered in various formats, including paper-based, online, and telephone surveys.
- They can include open-ended questions (allowing for free-text responses) and closed-ended questions (providing a limited set of response options).
- Questionnaires are relatively inexpensive and can be administered to a large number of people.
- They can collect data on a wide range of topics.
- Questionnaires can be standardized to ensure consistency and comparability of data.
- Response rates may be low, especially for online surveys.
- Respondents may misinterpret questions or provide inaccurate information.
- Designing a good questionnaire requires careful attention to question wording, order, and format.
Practicality
- Practicality refers to the feasibility and ease of using a data collection instrument in a given context.
- Factors influencing practicality include time, cost, resources, and the skills required to administer and analyze the data.
- A practical instrument is one that can be used efficiently and effectively without placing undue burden.
Most Practical Data Collection Instrument
- A questionnaire is often considered the most practical data collection instrument.
- Questionnaires can be distributed to a large sample size, either physically or electronically, making them less time-consuming compared to interviews.
- When questionnaires include closed-ended questions (e.g., multiple-choice, Likert scales), data analysis is greatly simplified.
- While interviews can offer deeper insights, they require more resources for training interviewers and transcribing responses.
- Checklists are simple, but their scope is often limited, and may not be suitable for collecting varied data.
- Likert scales are useful for measuring attitudes, but questionnaires are more versatile as they can incorporate various types of questions.
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