Podcast
Questions and Answers
In the context of media studies, what do media primarily function as?
In the context of media studies, what do media primarily function as?
- Systems that create barriers between individuals and society.
- Tools or technologies that augment our sensory and physical capacities. (correct)
- Tools or technologies that diminish our physical abilities.
- Structures that complicate the collection, storage, and distribution of information.
According to Nicholas Carah, what is the role of media in society?
According to Nicholas Carah, what is the role of media in society?
- To create material structures and institutions for the sole purpose of entertainment.
- To limit the capacity of individuals to understand and engage with societal structures.
- To serve as platforms for political and economic elites to control the population's actions.
- To create material structures, tools, and institutions to collect, store, process, and distribute information. (correct)
What are the two primary areas of focus in media studies?
What are the two primary areas of focus in media studies?
- The historical development of media technologies and the legal regulations governing media industries.
- How media construct meaning and the power that media exert over individuals. (correct)
- The economic impact of media conglomerates and the psychological effects of media consumption.
- The ethical responsibilities of media producers and the aesthetic qualities of media content.
How does the understanding of society shape people's actions, according to political and economic elites?
How does the understanding of society shape people's actions, according to political and economic elites?
In the context of the CMR model of communication, what is the role of the 'Communicator'?
In the context of the CMR model of communication, what is the role of the 'Communicator'?
What does 'hegemony' refer to, according to Carah?
What does 'hegemony' refer to, according to Carah?
How is hegemonic power distinct from repressive power?
How is hegemonic power distinct from repressive power?
How has the dynamic between media, meaning, and power shifted from the mass media era to the digital era?
How has the dynamic between media, meaning, and power shifted from the mass media era to the digital era?
What is the concept of digitization?
What is the concept of digitization?
What fundamental task does Carah attribute to professional communicators?
What fundamental task does Carah attribute to professional communicators?
Besides communicative skills, what other abilities do leading professional communicators need?
Besides communicative skills, what other abilities do leading professional communicators need?
What competencies defines the core skills of a professional communicator?
What competencies defines the core skills of a professional communicator?
How do professional communicators exercise power over audiences?
How do professional communicators exercise power over audiences?
What factors need to be taken into account when professional communicators harness audience participation?
What factors need to be taken into account when professional communicators harness audience participation?
Why is it important to state the main argument of each reading in tutorials?
Why is it important to state the main argument of each reading in tutorials?
In which of the following scenarios is the CMR model of communication most directly applicable?
In which of the following scenarios is the CMR model of communication most directly applicable?
In the context of media studies, which of the following best exemplifies the concept of 'hegemony'?
In the context of media studies, which of the following best exemplifies the concept of 'hegemony'?
Which scenario most clearly illustrates the shift in power dynamics from the mass media era to the digital era?
Which scenario most clearly illustrates the shift in power dynamics from the mass media era to the digital era?
How would turning data into binary units affect media?
How would turning data into binary units affect media?
How would you describe the impact of professional communicators on society and the public?
How would you describe the impact of professional communicators on society and the public?
Which of the following qualities would a professional communicator need to harness audience participation the best?
Which of the following qualities would a professional communicator need to harness audience participation the best?
Many mass media companies operate under assumptions of hegemony, which has the most related impact in the present day?
Many mass media companies operate under assumptions of hegemony, which has the most related impact in the present day?
Someone from the outside is attempting to access an office building, but the receptionist won't let him through and the police were called. Which power is at play?
Someone from the outside is attempting to access an office building, but the receptionist won't let him through and the police were called. Which power is at play?
Which of the following is an example of digitization?
Which of the following is an example of digitization?
The 'Communicator' plays a role in the CMR model of communication through...
The 'Communicator' plays a role in the CMR model of communication through...
Which of the following examples is not a good example of tool that augments our sensory and physical capacities?
Which of the following examples is not a good example of tool that augments our sensory and physical capacities?
According to Carah in your readings, what do those who control meaning have?
According to Carah in your readings, what do those who control meaning have?
How does a hegemonic power normalize ways of thinking?
How does a hegemonic power normalize ways of thinking?
Which of the following is not a quality that professional communicators use?
Which of the following is not a quality that professional communicators use?
During communication theory, the Noise source takes effect during what phase?
During communication theory, the Noise source takes effect during what phase?
In your readings, what did you learn about the mass media era?
In your readings, what did you learn about the mass media era?
What does the receiver do relating to the CMR model of communication?
What does the receiver do relating to the CMR model of communication?
In the digital era, what is the definition of Digitization?
In the digital era, what is the definition of Digitization?
What can shape how people act in society?
What can shape how people act in society?
Based on the context, what does CMR stand for?
Based on the context, what does CMR stand for?
How is the digital era defined?
How is the digital era defined?
What are media?
What are media?
What is media studies?
What is media studies?
Flashcards
What are media?
What are media?
Tools or technologies that augment our sensory and physical capacities.
What is media studies?
What is media studies?
The study of how media constructs meaning and the power it holds over us.
Communicator
Communicator
The originator of the message in the communication process.
Medium
Medium
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Receiver
Receiver
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Hegemony
Hegemony
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Digitization
Digitization
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Professional communicator's task
Professional communicator's task
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Core skills of a professional communicator
Core skills of a professional communicator
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Study Notes
- CYB113 Living in a Media World is a core unit in the Bachelor of Communication, offered in Year 1, Semester 1.
- The unit is an introduction to media studies, featuring weekly readings, lectures, and tutorials.
- Week 1 focuses on the Communicator, Medium, and Receiver (CMR) model.
Teaching Team
- Dr. Benjamin Nicoll is the unit coordinator.
- Anand Badola, Associate Professor Stephen Harrington, Dr. Dan Padua, and Dr. Xiaoting Yu are tutors.
- Also, Dr Luke Creely
Lecture Topics
- Defining media
- Exploring media studies
- Discussing meaning and power
- Presenting the Communicator + Medium + Receiver (CMR) model
- Examining Hegemony
- Discussing move from mass media to digital era
- Touch on professional communication
What are Media?
- Media are tools or technologies augmenting human sensory and physical capacities.
- Media involves creating material structures, tools, and institutions to collect, store, process, and distribute information (per Carah, 2021: 18).
What is Media Studies?
- Media studies focuses on how media constructs meaning.
- Media studies also investigates the power that media has over people.
Meaning and Power
- Political and economic elites shape how people understand and act within society using media.
- Control of meaning equates to hegemonic power, as per Carah.
- Hegemony is the establishment of a culture with ideas, practices, and values as common sense (Carah, 2021, p. 28).
- Power is thought of as a repressive force.
- Hegemony draws attention to normalizing power which encourages the population to accept ways of thinking as normal.
Mass Media Era to Digital Era
- In the digital era, things have changed compared to the mass media era.
- Digitization involves converting information into binary data composed of ones and zeros.
- The digital era is "active" and "participatory".
- The mass media was "passive" and "top-down".
- Mass media era to digital era suggests an inversion of power relationships.
Professional Communication
- Earning a Bachelor of Communication can lead to professional communication roles.
- A professional communicator communicates between an organization and its audience.
- Core skills include writing and critical thinking.
- Professional communicators use media to construct meaning, which gives them power over audiences.
- Leading professional communicators use technologies to produce content and harness audience participation.
- Those in professional communication need analytical skills to determine how they contribute to social relationships
- The best leaders understand the relationships between meaning and power (Carah, 2021: 8).
Readings and Tutorials
- State the main argument of each reading.
- Record interesting or confusing passages for tutorial discussions.
- Aim to understand key concepts.
- Tutorials allow questions, discussion of meaning, and lecture/reading consolidation.
Assessment
- A1: Mid-semester examination, an invigilated exam worth 20% of the overall grade, during week 6 lecture.
- A2: Critique, an individual assignment of 1750 words, worth 40% of the grade, due Friday 9 May.
- A3: Final examination, an invigilated exam worth 40% of the overall grade, during the examination period of 7-21 June (date TBD).
Exam Revision
- Exam revision starts this week.
- Time to work on exam revision materials will be provided at the end of tutorial.
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