Customer vs. Consumer Classification Quiz
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Questions and Answers

What is the difference between customer perception and customer expectations?

  • Customer perception involves beliefs about service delivery, while customer expectations refer to how customers feel about a brand.
  • Customer perception is related to hedonic consumption, while customer expectations are tied to the law of demand.
  • Customer perception is about thoughts and emotions, while customer expectations are standards against which performance is judged. (correct)
  • Customer perception is developed by interacting with products, while customer expectations play a role in repeated purchases.

    • What is hedonic consumption in the context of consumer behavior?

  • It is the interpretation of the body's response.
  • It focuses on beliefs about service delivery.
  • It refers to the body's response to stimuli.
  • It involves acting as consumers in response to stimuli. (correct)

    • How can prices impact consumer perception and behavior?

  • Prices are unrelated to consumer perception.
  • Prices only influence customer expectations.
  • Prices significantly impact consumer perception and behavior. (correct)
  • Prices have no influence on consumer behavior.

    • What does sensation refer to in consumer behavior?

    <p>The body's response to stimuli.</p> Signup and view all the answers

    Why are customer expectations important for businesses?

    <p>Meeting customer expectations can boost sales and brand loyalty.</p> Signup and view all the answers

    What is the role of perception in consumer behavior?

    <p>Perception can differ from how products are positioned and impact customer impressions.</p> Signup and view all the answers

    What is the primary purpose of using demographics in marketing?

    <p>To understand the characteristics of different populations</p> Signup and view all the answers

    What is the main difference between a customer and a consumer?

    <p>Customers make purchasing decisions, while consumers use the product</p> Signup and view all the answers

    How does product positioning influence consumer perception?

    <p>It creates a distinct image and identity for the product in the minds of consumers</p> Signup and view all the answers

    Which of the following is NOT a key aspect of product differentiation?

    <p>Analyzing the law of demand for the product</p> Signup and view all the answers

    How does market segmentation relate to consumer cognition?

    <p>Market segmentation helps identify different groups of consumers based on their demographic characteristics</p> Signup and view all the answers

    Which of the following is NOT a common use of demographic data in marketing?

    <p>Analyzing the law of demand for different consumer groups</p> Signup and view all the answers

    What is the main difference between a customer and a consumer?

    <p>A customer purchases goods or services, while a consumer is the end-user</p> Signup and view all the answers

    According to the law of demand, what happens when the price of a product increases?

    <p>The quantity demanded decreases</p> Signup and view all the answers

    What is the purpose of a customer purchasing goods or services?

    <p>Reselling or consumption</p> Signup and view all the answers

    Which of the following best defines cognition?

    <p>The process of acquiring knowledge and understanding through thought, experience, and the senses</p> Signup and view all the answers

    Which of the following statements about customers and consumers is true?

    <p>A single individual can be both a customer and a consumer</p> Signup and view all the answers

    What is the primary difference between a customer and a consumer in terms of payment?

    <p>A customer pays, while a consumer may or may not pay</p> Signup and view all the answers

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