Customer vs. Consumer Classification Quiz

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What is the difference between customer perception and customer expectations?

Customer perception involves beliefs about service delivery, while customer expectations refer to how customers feel about a brand.

Customer perception is related to hedonic consumption, while customer expectations are tied to the law of demand.

Customer perception is about thoughts and emotions, while customer expectations are standards against which performance is judged. (correct)

Customer perception is developed by interacting with products, while customer expectations play a role in repeated purchases.

What is hedonic consumption in the context of consumer behavior?

It is the interpretation of the body's response.

It focuses on beliefs about service delivery.

It refers to the body's response to stimuli.

It involves acting as consumers in response to stimuli. (correct)

How can prices impact consumer perception and behavior?

Prices are unrelated to consumer perception.

Prices only influence customer expectations.

Prices significantly impact consumer perception and behavior. (correct)

Prices have no influence on consumer behavior.

What does sensation refer to in consumer behavior?

The body's response to stimuli. Signup and view all the answers

Why are customer expectations important for businesses?

Meeting customer expectations can boost sales and brand loyalty. Signup and view all the answers

What is the role of perception in consumer behavior?

Perception can differ from how products are positioned and impact customer impressions. Signup and view all the answers

What is the primary purpose of using demographics in marketing?

To understand the characteristics of different populations Signup and view all the answers

What is the main difference between a customer and a consumer?

Customers make purchasing decisions, while consumers use the product Signup and view all the answers

How does product positioning influence consumer perception?

It creates a distinct image and identity for the product in the minds of consumers Signup and view all the answers

Which of the following is NOT a key aspect of product differentiation?

Analyzing the law of demand for the product Signup and view all the answers

How does market segmentation relate to consumer cognition?

Market segmentation helps identify different groups of consumers based on their demographic characteristics Signup and view all the answers

Which of the following is NOT a common use of demographic data in marketing?

Analyzing the law of demand for different consumer groups Signup and view all the answers

What is the main difference between a customer and a consumer?

A customer purchases goods or services, while a consumer is the end-user Signup and view all the answers

According to the law of demand, what happens when the price of a product increases?

The quantity demanded decreases Signup and view all the answers

What is the purpose of a customer purchasing goods or services?

Reselling or consumption Signup and view all the answers

Which of the following best defines cognition?

The process of acquiring knowledge and understanding through thought, experience, and the senses Signup and view all the answers

Which of the following statements about customers and consumers is true?

A single individual can be both a customer and a consumer Signup and view all the answers

What is the primary difference between a customer and a consumer in terms of payment?

A customer pays, while a consumer may or may not pay Signup and view all the answers

Customer vs. Consumer Classification Quiz

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Questions and Answers

What is the difference between customer perception and customer expectations?

What is hedonic consumption in the context of consumer behavior?

How can prices impact consumer perception and behavior?

What does sensation refer to in consumer behavior?

Why are customer expectations important for businesses?

What is the role of perception in consumer behavior?

What is the primary purpose of using demographics in marketing?

What is the main difference between a customer and a consumer?

How does product positioning influence consumer perception?

Which of the following is NOT a key aspect of product differentiation?

How does market segmentation relate to consumer cognition?

Which of the following is NOT a common use of demographic data in marketing?

What is the main difference between a customer and a consumer?

According to the law of demand, what happens when the price of a product increases?

What is the purpose of a customer purchasing goods or services?

Which of the following best defines cognition?

Which of the following statements about customers and consumers is true?

What is the primary difference between a customer and a consumer in terms of payment?

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