Podcast
Questions and Answers
What is the difference between customer perception and customer expectations?
What is the difference between customer perception and customer expectations?
- Customer perception involves beliefs about service delivery, while customer expectations refer to how customers feel about a brand.
- Customer perception is related to hedonic consumption, while customer expectations are tied to the law of demand.
- Customer perception is about thoughts and emotions, while customer expectations are standards against which performance is judged. (correct)
- Customer perception is developed by interacting with products, while customer expectations play a role in repeated purchases.
What is hedonic consumption in the context of consumer behavior?
What is hedonic consumption in the context of consumer behavior?
- It is the interpretation of the body's response.
- It focuses on beliefs about service delivery.
- It refers to the body's response to stimuli.
- It involves acting as consumers in response to stimuli. (correct)
How can prices impact consumer perception and behavior?
How can prices impact consumer perception and behavior?
- Prices are unrelated to consumer perception.
- Prices only influence customer expectations.
- Prices significantly impact consumer perception and behavior. (correct)
- Prices have no influence on consumer behavior.
What does sensation refer to in consumer behavior?
What does sensation refer to in consumer behavior?
Why are customer expectations important for businesses?
Why are customer expectations important for businesses?
What is the role of perception in consumer behavior?
What is the role of perception in consumer behavior?
What is the primary purpose of using demographics in marketing?
What is the primary purpose of using demographics in marketing?
What is the main difference between a customer and a consumer?
What is the main difference between a customer and a consumer?
How does product positioning influence consumer perception?
How does product positioning influence consumer perception?
Which of the following is NOT a key aspect of product differentiation?
Which of the following is NOT a key aspect of product differentiation?
How does market segmentation relate to consumer cognition?
How does market segmentation relate to consumer cognition?
Which of the following is NOT a common use of demographic data in marketing?
Which of the following is NOT a common use of demographic data in marketing?
What is the main difference between a customer and a consumer?
What is the main difference between a customer and a consumer?
According to the law of demand, what happens when the price of a product increases?
According to the law of demand, what happens when the price of a product increases?
What is the purpose of a customer purchasing goods or services?
What is the purpose of a customer purchasing goods or services?
Which of the following best defines cognition?
Which of the following best defines cognition?
Which of the following statements about customers and consumers is true?
Which of the following statements about customers and consumers is true?
What is the primary difference between a customer and a consumer in terms of payment?
What is the primary difference between a customer and a consumer in terms of payment?
