Customer Survey for Business Improvement
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Questions and Answers

What is the purpose of using a customer survey?

  • To collect guest data, opinions, and reviews for marketing and service improvement (correct)
  • To track customer's social media activity
  • To send email marketing promotions to customers
  • To update customer contact information
  • How can the Email Marketing System be used in relation to customer surveys?

  • To deploy customer satisfaction survey requests automatically (correct)
  • To schedule social media posts
  • To track website traffic
  • To create customer loyalty programs
  • When is the best time to send an email requesting a review on TripAdvisor?

  • Before the customer has finished their meal
  • When the customer enters the store
  • At random times during the day
  • After the customer has logged out of the WiFi, with a link to the TripAdvisor account (correct)
  • What is one way to improve TripAdvisor ratings according to the text?

    <p>Sending an email after the customer has left the store with a link to the TripAdvisor account</p> Signup and view all the answers

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