Customer-Supplier Relationship Quiz

Transaction-based marketing focuses on individual sales transactions, while relationship-based marketing emphasizes long-term customer satisfaction, loyalty, and building strong customer-supplier relationships.

The relationship orientation arose within marketing in the late 20th century as a response to the limitations of transaction-based marketing. It emphasizes long-term customer satisfaction and loyalty.

Customer–supplier relationships refer to the interactions, trust, and commitment between customers and suppliers, emphasizing a more human approach in business interactions.

<p>The quality or strength of relationships can be assessed through analyzing the frequency and depth of interactions, the level of trust established, and the commitment shown by both parties towards each other.</p> Signup and view all the answers

<p>The dynamic of relationships can be described through the relationship life-cycle, which includes stages such as awareness, exploration, expansion, commitment, and dissolution.</p> Signup and view all the answers

<p>Customer–supplier relationships are embedded in less dyadic, networked relationships, such as social networks and communities, through the interactions and connections formed within these broader networks, influencing and shaping the customer–supplier dynamic.</p> Signup and view all the answers

<p>The relationship orientation arose within marketing in the late 1980s and early 1990s, as a response to the increasing importance of customer retention and loyalty.</p> Signup and view all the answers

<p>A transaction-based orientation focuses on individual sales and short-term profit, while a relationship-based orientation emphasizes building long-term customer relationships, loyalty, and mutual benefit.</p> Signup and view all the answers

<p>Customer–supplier relationships refer to the interactions, trust, and commitment between buyers and sellers, emphasizing mutual benefit and long-term collaboration.</p> Signup and view all the answers

<p>The quality or strength of relationships can be assessed through measures of customer satisfaction, repeat purchases, referrals, as well as indicators of trust and commitment such as open communication and willingness to invest resources in the relationship.</p> Signup and view all the answers

<p>The dynamic of relationships can be described through stages in the relationship life-cycle, including initiation, growth, maturity, decline, and dissolution, with corresponding changes in interactions, trust, and commitment.</p> Signup and view all the answers

<p>The true meaning of a relationship</p> Signup and view all the answers

<p>Relationships between customers and suppliers</p> Signup and view all the answers

<p>Interactions, trust, and commitment</p> Signup and view all the answers

<p>Relationships between customers and suppliers</p> Signup and view all the answers

<p>The relationship life-cycle</p> Signup and view all the answers