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Questions and Answers
Which of the following is NOT a way that successful retailers identify their target customers?
Which of the following is NOT a way that successful retailers identify their target customers?
- By understanding customer habits and purchasing behaviors
- By considering what motivates people to buy
- By analyzing consumer data
- By offering a wide variety of products (correct)
What type of information helps retailers determine customer behavior?
What type of information helps retailers determine customer behavior?
- Geographic data
- Psychographic data
- Demographic data (correct)
- Behavioral data
What type of cues can influence consumer behavior?
What type of cues can influence consumer behavior?
- Internal social cues
- External commercial cues (correct)
- Psychological cues
- Emotional cues
What influences the way consumers make purchase decisions?
What influences the way consumers make purchase decisions?
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Retailers must understand customer ______ and purchasing behaviors
Retailers must understand customer ______ and purchasing behaviors
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Demographic data helps retailers determine customer ______
Demographic data helps retailers determine customer ______
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Motivation influences the way consumers make purchase ______
Motivation influences the way consumers make purchase ______
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People-family, friends, coworkers, etc.-can influence ______
People-family, friends, coworkers, etc.-can influence ______
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