Podcast
Questions and Answers
What is customer retention?
What is customer retention?
- When users repeat a meaningful action over a defined time period (correct)
- When users leave a product after trying it for a defined period
- When users show interest in a product but never try it
- When users visit a website only once
In the Spotify example provided, what action do users need to take to be counted as retained?
In the Spotify example provided, what action do users need to take to be counted as retained?
- Create a playlist
- Share a song on social media
- Listen for at least x seconds (correct)
- Register for a premium account
How is weekly retention calculated?
How is weekly retention calculated?
- By measuring the number of users who received an email from the company
- By measuring the number of users who visited the website once
- By measuring the number of users who registered in the week
- By measuring the number of users who took a meaningful action in the week (correct)
What is critical to keep constant when calculating retention over multiple weeks?
What is critical to keep constant when calculating retention over multiple weeks?
What kind of curve do you get when plotting retention data over time?
What kind of curve do you get when plotting retention data over time?
What does Week 1 retention of 80% indicate in the context of the Spotify example?
What does Week 1 retention of 80% indicate in the context of the Spotify example?
What is a typical behavior of a retention curve over an extended period?
What is a typical behavior of a retention curve over an extended period?
Which behavior of a retention curve is NOT desirable?
Which behavior of a retention curve is NOT desirable?
What percentage should a retention curve ideally flatline at?
What percentage should a retention curve ideally flatline at?
Which aspect is NOT included in the simplest definitions of Vision, Strategy, Roadmap, and Goals?
Which aspect is NOT included in the simplest definitions of Vision, Strategy, Roadmap, and Goals?
What is the difference between 'outputs' and 'outcomes' as explained in the text?
What is the difference between 'outputs' and 'outcomes' as explained in the text?
What does it mean to focus on 'outcomes, not outputs' according to the text?
What does it mean to focus on 'outcomes, not outputs' according to the text?
Which resource is NOT recommended for learning about product management in the text?
Which resource is NOT recommended for learning about product management in the text?
'Focus on outcomes, not outputs' advice might be incomplete because:
'Focus on outcomes, not outputs' advice might be incomplete because:
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