Customer Relationship Management
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Questions and Answers

Which type of business strategy are firms switching to due to intense competition?

  • Marketing-focused
  • Product-focused
  • Sales-focused
  • Customer-focused (correct)
  • What is one of a firm's most valuable assets?

  • Customers (correct)
  • Sales
  • Employees
  • Products
  • Which motorcycle company has demand for its motorcycles outweighing supply?

  • Yamaha
  • Honda
  • Harley-Davidson (correct)
  • Kawasaki
  • What is the largest motorcycle club in the world?

    <p>Harley’s Owners Group (HOG)</p> Signup and view all the answers

    What does HOG offer to its members?

    <p>Events, rides, and benefits</p> Signup and view all the answers

    Study Notes

    Business Strategy Shift

    • Firms are increasingly adopting a customer-centric business strategy to effectively navigate intense competition.
    • Focus on enhancing customer experience and tailoring products/services to meet consumer demands.

    Valuable Assets

    • A firm's most valuable asset typically includes its talented workforce and skilled personnel.
    • Human capital plays a critical role in driving innovation and maintaining competitive advantage.

    Motorcycle Company Demand

    • Harley-Davidson faces a situation where demand for its motorcycles significantly exceeds supply.
    • This high demand highlights the brand's strong market position and loyal customer base.

    Largest Motorcycle Club

    • The largest motorcycle club in the world is the Harley Owners Group (HOG).
    • HOG boasts a global membership that fosters a sense of community among Harley-Davidson enthusiasts.

    HOG Membership Benefits

    • HOG offers numerous benefits to its members, including access to exclusive events and rides.
    • Members receive resources such as a membership magazine, discounts on services and products, and a supportive network of fellow riders.

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    Description

    Test your knowledge on customer relationship management and its importance in today's competitive business environment. Learn about the strategies used by firms, like Harley-Davidson, to build strong and loyal customer relationships.

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