Customer Relationship Management

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ChampionCatSEye
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Which type of business strategy are firms switching to due to intense competition?

Customer-focused

What is one of a firm's most valuable assets?

Customers

Which motorcycle company has demand for its motorcycles outweighing supply?

Harley-Davidson

What is the largest motorcycle club in the world?

Harley’s Owners Group (HOG)

What does HOG offer to its members?

Events, rides, and benefits

Test your knowledge on customer relationship management and its importance in today's competitive business environment. Learn about the strategies used by firms, like Harley-Davidson, to build strong and loyal customer relationships.

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