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Questions and Answers
Which of the following best describes customer relations management?
Which of the following best describes customer relations management?
- A process for analyzing customer data (correct)
- A technique for improving customer service
- A strategy for attracting new customers
- A system for managing customer complaints
What is the main purpose of customer relations management?
What is the main purpose of customer relations management?
- To increase sales revenue
- To improve customer satisfaction (correct)
- To reduce customer complaints
- To attract new customers
Which of the following is NOT a key component of customer relations management?
Which of the following is NOT a key component of customer relations management?
- Customer acquisition strategy (correct)
- Customer data analysis
- Customer complaint management
- Customer loyalty programs
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