Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What does the 'Pains' component of the Customer Profile describe?
What does the 'Pains' component of the Customer Profile describe?
- Feelings and emotions the customer is looking for
- Positive outcomes and benefits for the customer
- Specific problems the customer faces in accomplishing a job (correct)
- The customer's desire for status or prestige
Which category does the purchase of luxury car fall under?
Which category does the purchase of luxury car fall under?
- Supporting Jobs
- Functional Jobs
- Personal/Emotional Jobs
- Social Jobs (correct)
What are 'Gains' in the Customer Profile?
What are 'Gains' in the Customer Profile?
- The customer's desire for status or prestige
- Specific problems the customer faces in accomplishing a job
- Feelings and emotions the customer is looking for
- The outcome of what the customer is trying to achieve in concrete benefits (correct)
What are 'Personal/Emotional Jobs' according to the text?
What are 'Personal/Emotional Jobs' according to the text?
Signup and view all the answers
What do 'Functional Jobs' in the Customer Profile involve?
What do 'Functional Jobs' in the Customer Profile involve?
Signup and view all the answers
Flashcards are hidden until you start studying
