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Questions and Answers
What does the 'Pains' component of the Customer Profile describe?
What does the 'Pains' component of the Customer Profile describe?
- Feelings and emotions the customer is looking for
- Positive outcomes and benefits for the customer
- Specific problems the customer faces in accomplishing a job (correct)
- The customer's desire for status or prestige
Which category does the purchase of luxury car fall under?
Which category does the purchase of luxury car fall under?
- Supporting Jobs
- Functional Jobs
- Personal/Emotional Jobs
- Social Jobs (correct)
What are 'Gains' in the Customer Profile?
What are 'Gains' in the Customer Profile?
- The customer's desire for status or prestige
- Specific problems the customer faces in accomplishing a job
- Feelings and emotions the customer is looking for
- The outcome of what the customer is trying to achieve in concrete benefits (correct)
What are 'Personal/Emotional Jobs' according to the text?
What are 'Personal/Emotional Jobs' according to the text?
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What do 'Functional Jobs' in the Customer Profile involve?
What do 'Functional Jobs' in the Customer Profile involve?
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