Customer Profile Quiz
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Questions and Answers

What does the 'Pains' component of the Customer Profile describe?

  • Feelings and emotions the customer is looking for
  • Positive outcomes and benefits for the customer
  • Specific problems the customer faces in accomplishing a job (correct)
  • The customer's desire for status or prestige

    • Which category does the purchase of luxury car fall under?

  • Supporting Jobs
  • Functional Jobs
  • Personal/Emotional Jobs
  • Social Jobs (correct)

    • What are 'Gains' in the Customer Profile?

  • The customer's desire for status or prestige
  • Specific problems the customer faces in accomplishing a job
  • Feelings and emotions the customer is looking for
  • The outcome of what the customer is trying to achieve in concrete benefits (correct)

    • What are 'Personal/Emotional Jobs' according to the text?

    <p>The customer is looking for a certain feeling</p> Signup and view all the answers

    What do 'Functional Jobs' in the Customer Profile involve?

    <p>The customer is trying to find a solution to a specific problem</p> Signup and view all the answers

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