18 Questions
What is the purpose of tracking the results in terms of Return on Investment (ROI) according to the text?
To measure profitability and assess the impact of new product releases
What could be a non-financial way to motivate employees according to the text?
Providing recognition for a job well done
Why is idea presentation considered a challenge, according to the text?
As it is uncertain if the audience will listen and be interested
What is emphasized as essential for a successful presentation in the text?
Knowing the topic thoroughly and being fully prepared
How can organizations inspire their audience during presentations, as suggested in the text?
By presenting creative and inspiring ideas
Why should organizations value the presence of customers and sales members according to the text?
To have a brainstorming session for company improvement
What are the three classes in the ABC analysis used for idea evaluation?
Ideas that are absolutely necessary, ideas with undecided value, ideas with no value
What happens to A-ideas in the decision-making process described?
They proceed to the next round
How is the 'dots gluing' method utilized in the idea selection process?
Participants receive sticky points to vote on their favorite ideas
Which of the following is NOT a criterion used in the detailed analysis of ideas?
Market price and profit margin
What method can be used for evaluating new business models in the innovation process?
Osterwalder's canvas
In the idea selection process, what is the purpose of categorizing ideas into A, B, and C classes?
To prioritize ideas based on their perceived value
What is the primary focus of an innovative leader in a business?
Identifying and meeting customer needs
What is market validation?
Validating product interest in a target market
Which of the following is a myth about customer needs according to Figure 2.2?
It is possible to know all customers' wants
Why is decision-making considered an enormous task for a business according to the text?
As the success of a business depends on the decision-making process
What does market research and validation demand according to the text?
Utilization of data from surveys, interviews, and market research
Why should an innovative leader undergo thorough research according to the text?
To identify and meet specific customer requirements
Test your knowledge on customer needs and decision-making in business. Explore the importance of meeting customer demands and how leaders identify specific requirements to produce useful products.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
