Cost per Acquisition and Customer Lifetime Value
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Cost per Acquisition and Customer Lifetime Value

Learn about the importance of aiming for a cost per acquisition lower than the average customer lifetime value to maximize profitability and long-term value for your business.

Created by
@ComplimentaryManticore

Questions and Answers

What determines if and where your ad appears in the PPC process?

Quality score

In PPC marketing, when does the payment occur?

Each time someone clicks on your ad

What is the typical conversion rate when users land on your website in PPC marketing?

1%

What is the main goal of the optimization step in PPC marketing?

<p>Increase quality score, lower costs, and boost conversions</p> Signup and view all the answers

What does PPC marketing offer in terms of return on investment tracking?

<p>Direct return on investment tracking</p> Signup and view all the answers

Which factor helps align PPC efforts with business goals?

<p>Optimization</p> Signup and view all the answers

What role does bid play in the PPC process?

<p>Determines the amount you're willing to pay per click</p> Signup and view all the answers

What is a key benefit that PPC marketing offers for businesses?

<p>Diverse advertising options across many online platforms</p> Signup and view all the answers

'Boosting conversions' in PPC marketing primarily aims at increasing:

<p>$1000 weekly sales</p> Signup and view all the answers

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