Cost per Acquisition and Customer Lifetime Value
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Questions and Answers

What determines if and where your ad appears in the PPC process?

  • Color scheme of the ad
  • Font style of the ad
  • Word count in the ad
  • Quality score (correct)

    • In PPC marketing, when does the payment occur?

  • Based on the number of impressions
  • Monthly in advance
  • Quarterly based on website traffic
  • Each time someone clicks on your ad (correct)

    • What is the typical conversion rate when users land on your website in PPC marketing?

  • 1% (correct)
  • 10%
  • 50%
  • 100%

    • What is the main goal of the optimization step in PPC marketing?

    <p>Increase quality score, lower costs, and boost conversions</p> Signup and view all the answers

    What does PPC marketing offer in terms of return on investment tracking?

    <p>Direct return on investment tracking</p> Signup and view all the answers

    Which factor helps align PPC efforts with business goals?

    <p>Optimization</p> Signup and view all the answers

    What role does bid play in the PPC process?

    <p>Determines the amount you're willing to pay per click</p> Signup and view all the answers

    What is a key benefit that PPC marketing offers for businesses?

    <p>Diverse advertising options across many online platforms</p> Signup and view all the answers

    'Boosting conversions' in PPC marketing primarily aims at increasing:

    <p>$1000 weekly sales</p> Signup and view all the answers

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