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Questions and Answers
What determines if and where your ad appears in the PPC process?
What determines if and where your ad appears in the PPC process?
- Color scheme of the ad
- Font style of the ad
- Word count in the ad
- Quality score (correct)
In PPC marketing, when does the payment occur?
In PPC marketing, when does the payment occur?
- Based on the number of impressions
- Monthly in advance
- Quarterly based on website traffic
- Each time someone clicks on your ad (correct)
What is the typical conversion rate when users land on your website in PPC marketing?
What is the typical conversion rate when users land on your website in PPC marketing?
- 1% (correct)
- 10%
- 50%
- 100%
What is the main goal of the optimization step in PPC marketing?
What is the main goal of the optimization step in PPC marketing?
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What does PPC marketing offer in terms of return on investment tracking?
What does PPC marketing offer in terms of return on investment tracking?
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Which factor helps align PPC efforts with business goals?
Which factor helps align PPC efforts with business goals?
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What role does bid play in the PPC process?
What role does bid play in the PPC process?
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What is a key benefit that PPC marketing offers for businesses?
What is a key benefit that PPC marketing offers for businesses?
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'Boosting conversions' in PPC marketing primarily aims at increasing:
'Boosting conversions' in PPC marketing primarily aims at increasing:
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