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Pricing Schools Business

Features Pricing Schools Business

Cost per Acquisition and Customer Lifetime Value

9 Questions

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Cost per Acquisition and Customer Lifetime Value

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Questions and Answers

What determines if and where your ad appears in the PPC process?

Color scheme of the ad

Font style of the ad

Word count in the ad

Quality score (correct)

In PPC marketing, when does the payment occur?

Based on the number of impressions

Monthly in advance

Quarterly based on website traffic

Each time someone clicks on your ad (correct)

What is the typical conversion rate when users land on your website in PPC marketing?

1% (correct)

10%

50%

100%

What is the main goal of the optimization step in PPC marketing?

Increase quality score, lower costs, and boost conversions (D) Signup and view all the answers

What does PPC marketing offer in terms of return on investment tracking?

Direct return on investment tracking (D) Signup and view all the answers

Which factor helps align PPC efforts with business goals?

Optimization (B) Signup and view all the answers

What role does bid play in the PPC process?

Determines the amount you're willing to pay per click (C) Signup and view all the answers

What is a key benefit that PPC marketing offers for businesses?

Diverse advertising options across many online platforms (D) Signup and view all the answers

'Boosting conversions' in PPC marketing primarily aims at increasing:

$1000 weekly sales (D) Signup and view all the answers