Podcast
Questions and Answers
What philosophy must companies move from to succeed in today’s competitive marketplace?
What philosophy must companies move from to succeed in today’s competitive marketplace?
product- and selling philosophy to a customer-and-marketing philosophy
What is crucial for companies to understand in order to win in today’s marketplace?
What is crucial for companies to understand in order to win in today’s marketplace?
customers
What do companies need to deliver to target customers to gain competitive advantage?
What do companies need to deliver to target customers to gain competitive advantage?
more value and satisfaction than competitors do
How do customers perceive competitive advantages?
How do customers perceive competitive advantages?
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What do companies need to become adept in managing, in addition to products, to succeed in the marketplace?
What do companies need to become adept in managing, in addition to products, to succeed in the marketplace?
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