5 Questions
What philosophy must companies move from to succeed in today’s competitive marketplace?
product- and selling philosophy to a customer-and-marketing philosophy
What is crucial for companies to understand in order to win in today’s marketplace?
customers
What do companies need to deliver to target customers to gain competitive advantage?
more value and satisfaction than competitors do
How do customers perceive competitive advantages?
as customer advantages
What do companies need to become adept in managing, in addition to products, to succeed in the marketplace?
customer relationships
Quiz: Transitioning to a Customer-Centric Philosophy Test your knowledge on transitioning from a product- and selling philosophy to a customer- and marketing philosophy in today's competitive marketplace. Answer short questions and learn key strategies for business success.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
