5 Questions
What is one of the challenges facing firms in making marketing decisions?
Customers changing their routines and buying habits
What growth strategy does Target use based on its customers' shopping data?
Focusing on items and categories that appeal to specific guest segments
Who suggested that Target's focus on items and categories appealing to specific guest segments such as mom and baby contributes to its above-average growth?
Gregg Steinhafel
What does Target use its customers' shopping data for?
To develop a 'pregnancy prediction' score
What industry does Target operate in?
Retail
Test your knowledge on the ever-changing nature of customer behavior and its impact on marketing decisions. Explore how firms adapt their strategies to cater to customers undergoing life events and shifting buying habits. Discover how Target, the US retailer, successfully incorporates this principle into its growth strategy. Take the quiz now!
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