Customer Behavior and Marketing
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Questions and Answers

What is one of the challenges facing firms in making marketing decisions?

  • Competition from other retailers
  • Difficulty in predicting customers' due dates
  • Lack of data on customers' shopping habits
  • Customers changing their routines and buying habits (correct)

    • What growth strategy does Target use based on its customers' shopping data?

  • Analyzing competitors' marketing strategies
  • Developing a 'pregnancy prediction' score
  • Offering weekly campaigns for all customers
  • Focusing on items and categories that appeal to specific guest segments (correct)

    • Who suggested that Target's focus on items and categories appealing to specific guest segments such as mom and baby contributes to its above-average growth?

  • Gregg Steinhafel (correct)
  • Target's competitors
  • Target's marketing team
  • Target's customers

    • What does Target use its customers' shopping data for?

    <p>To develop a 'pregnancy prediction' score</p> Signup and view all the answers

    What industry does Target operate in?

    <p>Retail</p> Signup and view all the answers

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