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Questions and Answers
What is one of the challenges facing firms in making marketing decisions?
What is one of the challenges facing firms in making marketing decisions?
- Competition from other retailers
- Difficulty in predicting customers' due dates
- Lack of data on customers' shopping habits
- Customers changing their routines and buying habits (correct)
What growth strategy does Target use based on its customers' shopping data?
What growth strategy does Target use based on its customers' shopping data?
- Analyzing competitors' marketing strategies
- Developing a 'pregnancy prediction' score
- Offering weekly campaigns for all customers
- Focusing on items and categories that appeal to specific guest segments (correct)
Who suggested that Target's focus on items and categories appealing to specific guest segments such as mom and baby contributes to its above-average growth?
Who suggested that Target's focus on items and categories appealing to specific guest segments such as mom and baby contributes to its above-average growth?
- Gregg Steinhafel (correct)
- Target's competitors
- Target's marketing team
- Target's customers
What does Target use its customers' shopping data for?
What does Target use its customers' shopping data for?
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What industry does Target operate in?
What industry does Target operate in?
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