Culture as Society's Personality
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Questions and Answers

According to Edward Tylor, what is culture characterized as?

  • A complex whole including knowledge, beliefs, and arts (correct)
  • Exclusively biological practices
  • The individual choices of its members
  • A simple collection of behaviors
  • Individual idiosyncratic behavior is considered part of culture.

    False (B)

    Name one element of culture mentioned in the content.

    Values (or norms, rituals, knowledge, myths, art)

    Values are ideas about what in life is worthy of __________.

    <p>pursuit</p> Signup and view all the answers

    Which of the following statements about values in society is true?

    <p>Democratic societies value liberty and equality. (B)</p> Signup and view all the answers

    The link between values and consumer behavior is demonstrated through the __________ model.

    <p>value-attitude-behavior</p> Signup and view all the answers

    Match the following culture elements with their definitions:

    <p>Values = Desirable ends and means for pursuits in life Norms = Expected behaviors in society Rituals = Formalized ceremonial actions Myths = Traditional stories or beliefs</p> Signup and view all the answers

    Culture is static and does not change over time.

    <p>False (B)</p> Signup and view all the answers

    Which society is noted for valuing older members due to their wisdom?

    <p>Asian societies (B)</p> Signup and view all the answers

    Societies that encourage cooperation tend to accept comparative advertisements.

    <p>False (B)</p> Signup and view all the answers

    Which country is identified as the cleanest country in the world?

    <p>Iceland</p> Signup and view all the answers

    In societies that value _____, people are more likely to embrace new products and changes.

    <p>competition</p> Signup and view all the answers

    Which of the following values relate to a society’s relationship with the environment?

    <p>Environment-oriented values (C)</p> Signup and view all the answers

    Match the following societies with their respective characteristics regarding risk-taking and problem-solving:

    <p>Japan = Emphasizes status based on family US = Easily accepts changes and adventures China = Values security and societal roles India = Tends to appeal to status in advertising</p> Signup and view all the answers

    Americans generally view nature as something to be admired and preserved.

    <p>False (B)</p> Signup and view all the answers

    What attitude do fatalistic societies tend to have towards problems?

    <p>Let things happen / Accept what will be</p> Signup and view all the answers

    Which type of materialism is characterized by the acquisition of things to enable one to do something?

    <p>Instrumental materialism (C)</p> Signup and view all the answers

    Cultures that value individualism tend to make consumption decisions based on group consensus.

    <p>False (B)</p> Signup and view all the answers

    What do we call it when a society places a high value on the immediate acquisition of items for the sake of owning them?

    <p>Terminal materialism</p> Signup and view all the answers

    In Muslim cultures, modesty is important, with __________% of Saudis viewing it as a significant value.

    <p>37</p> Signup and view all the answers

    Match the following cultural values with their descriptions:

    <p>Self-oriented values = Values stemming from individual desires. Other-oriented values = Values depicting relationships in society. Environment-oriented values = Values concerning a society's interaction with its environment. Materialism = The value placed on material possessions and wealth.</p> Signup and view all the answers

    Which of the following is an example of instrumental materialism?

    <p>Purchasing skis for winter sports. (C)</p> Signup and view all the answers

    The acceptance of credit in a society typically reflects a preference for immediate gratification.

    <p>True (A)</p> Signup and view all the answers

    What significant behavior do Thai students typically engage in during school holidays?

    <p>Becoming novice monks</p> Signup and view all the answers

    In cultures that emphasize collectivism, consumers are usually less __________ in their purchases.

    <p>innovative</p> Signup and view all the answers

    Match the following terms related to consumer behavior with their definitions:

    <p>Possessiveness = The desire to own and control material items. Non-generosity = The reluctance to share possessions. Envy = The feeling of discontent regarding someone else's advantages.</p> Signup and view all the answers

    Which of the following scenarios exemplifies environment-oriented values?

    <p>Preference for environmentally friendly products. (C)</p> Signup and view all the answers

    In societies that value materialism, accumulation of wealth is often seen as less important than personal relationships.

    <p>False (B)</p> Signup and view all the answers

    What percentage of older generations in parts of Latin America view work as a negative pursuit?

    <p>100%</p> Signup and view all the answers

    The societal view that prioritizes the needs and roles of __________ can affect family life organization.

    <p>children</p> Signup and view all the answers

    Flashcards

    Values

    The ideas a society holds about what's important in life and how to achieve it. They represent desired goals and methods.

    Norms

    Ways of behaving that are considered acceptable and expected within a specific society. They provide guidelines for actions and interactions.

    Rituals

    Symbolic actions that hold cultural meaning and significance. They often express beliefs, values, or historical events.

    Knowledge and Myths

    The collective knowledge, beliefs, and understanding of a society. It includes both factual information and traditional stories.

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    Art

    Creative expressions that reflect a society's aesthetic values and artistic traditions. It can include visual arts, music, dance, literature, etc.

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    Self-Oriented Values

    Values that are rooted in the individual and reflect their personal goals and aspirations. They are about what they find desirable in life.

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    Culture

    A society's personality, encompassing shared knowledge, beliefs, values, behaviors, and practices.

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    Value-Attitude-Behavior Hierarchy Model

    A hierarchical model that suggests values influence attitudes, which in turn lead to specific consumer behaviors. For example, valuing sustainability might lead to a positive attitude towards eco-friendly products.

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    Age-Oriented Values

    Values that prioritize the well-being and wisdom of older generations. These societies often have strong respect for traditions and family structures.

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    Competition-Oriented Values

    Societies that emphasize individual competition and success through personal achievements. They often embrace a 'winner-takes-all' mentality.

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    Cooperation-Oriented Values

    Societies that encourage collaboration and cooperation to achieve common goals. They value teamwork and working together towards shared success.

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    Environment-Oriented Values

    Values that reflect a society's relationship with its natural and built environments. This encompasses attitudes towards cleanliness, tradition, risk, problem-solving, and nature.

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    Cleanliness Value

    The degree to which people in a society value cleanliness, even beyond basic hygiene needs.

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    Tradition vs. Change Value

    The extent to which a society embraces change and innovation versus preserving traditional practices.

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    Risk-Taking vs. Security Value

    Reflects a society's attitude towards risk-taking. Do they admire those who push boundaries or those who prioritize security?

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    Problem-Solving vs. Fatalism Value

    Reflects how a society approaches challenges: Are they proactive problem-solvers or do they adopt a more passive, fatalistic attitude?

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    Instrumental Materialism

    The acquisition of things to enable one to do something.

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    Terminal Materialism

    The acquisition of items for the sake of owning the item itself.

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    Other-Oriented Values

    Values that depict the relationships between individuals and groups within a society.

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    Individualism

    A value that emphasizes the importance of individual activity and initiative over group consensus.

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    Collectivism

    A value that emphasizes the importance of group activity and conformity over individual initiative.

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    Diversity

    A value that embraces variety in religion, ethnicity, and political beliefs.

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    Uniformity

    A value that emphasizes uniformity in religion, ethnicity, and political beliefs.

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    Work Ethic

    The importance placed on work versus leisure in a society.

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    Gratification

    The importance placed on immediate gratification versus delaying gratification in a society.

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    Sensual Gratification vs Abstinence

    The importance placed on the pleasure of consuming food, drink, or sex in a society.

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    Materialism

    The importance placed on material possessions and wealth accumulation in a society.

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    Extended vs. Nuclear Family

    The extent to which a society values obligations to family members over time.

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    Youth vs. Age

    The extent to which a society prioritizes the needs of children or adults in family life.

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    Study Notes

    Culture as a Society's Personality

    • Culture is a complex whole encompassing knowledge, beliefs, art, laws, morals, customs, and capabilities acquired by humans within a society.
    • It's a learned behavior shared and adopted by members, differing across societies.
    • Individual behaviors don't constitute culture; biological behaviors like hunger or clothing are not cultural practices.

    Elements of Culture: Values

    • Values: Societal ideas about worthy pursuits and conduct; desirable ends and means.

    • Self-Oriented Values: Individual desires and objectives.

      • Religiosity: Influences consumer behavior (e.g., religious holidays, food, and rituals).
      • Work Ethic: Views on work vs. leisure, valuing work beyond economic necessities vary across cultures (Latin America vs. US/Hong Kong).
      • Gratification: Preference for instant vs. delayed gratification impacts credit use.
      • Sensual Gratification vs. Abstinence: Cultural views on enjoyment (e.g., food, drink, sex) affect advertising and consumer practices.
      • Materialism: Instrumental (acquisition for use) vs. Terminal (acquisition for ownership).
    • Other-Oriented Values: Societal relationships between individuals and groups.

      • Individualism vs. Collectivism: Group consensus vs. individual decisions affect consumer choices and innovativeness.
      • Diversity vs. Uniformity: Acceptance of variety (religious, ethnic, and political) impacts product preferences.
      • Extended vs. Nuclear Family: Cultural emphasis on family obligations influences shopping behavior.
      • Youth vs. Age: Cultural value of age and leadership influences societal views.
      • Competitiveness vs. Cooperation: Societal views on competition (e.g., comparative ads) impacts acceptance.
    • Environment-Oriented Values: Societal relationship to environment & economy.

      • Cleanliness: Cultural emphasis on cleanliness beyond health; impacts consumer goods.
      • Tradition vs. Change: Openness to change, acceptance of new products.
      • Risk-Taking vs. Security: Cultural emphasis on risk-taking influences ad preferences.
      • Problem-Solving vs. Fatalism: Attitude towards overcoming problems.
      • Nature: Cultural view of nature (e.g., admiration vs. improvement) influences environmental practices and consumer behavior.

    Global Comparisons

    • World Values Survey: A global comparison of values, providing data on numerous countries since 1981.

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    Description

    Explore the intricate aspects of culture as the personality of a society. This quiz delves into the definition of culture, its elements, and the values that shape individual and collective behaviors. Understand how these aspects differ across various societies and influence daily life.

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