Culture as Society's Personality

The ideas a society holds about what's important in life and how to achieve it. They represent desired goals and methods.

Ways of behaving that are considered acceptable and expected within a specific society. They provide guidelines for actions and interactions.

Symbolic actions that hold cultural meaning and significance. They often express beliefs, values, or historical events.

The collective knowledge, beliefs, and understanding of a society. It includes both factual information and traditional stories.

Creative expressions that reflect a society's aesthetic values and artistic traditions. It can include visual arts, music, dance, literature, etc.

Values that are rooted in the individual and reflect their personal goals and aspirations. They are about what they find desirable in life.

A society's personality, encompassing shared knowledge, beliefs, values, behaviors, and practices.

A hierarchical model that suggests values influence attitudes, which in turn lead to specific consumer behaviors. For example, valuing sustainability might lead to a positive attitude towards eco-friendly products.

Values that prioritize the well-being and wisdom of older generations. These societies often have strong respect for traditions and family structures.

Societies that emphasize individual competition and success through personal achievements. They often embrace a 'winner-takes-all' mentality.

Societies that encourage collaboration and cooperation to achieve common goals. They value teamwork and working together towards shared success.

Values that reflect a society's relationship with its natural and built environments. This encompasses attitudes towards cleanliness, tradition, risk, problem-solving, and nature.

The degree to which people in a society value cleanliness, even beyond basic hygiene needs.

The extent to which a society embraces change and innovation versus preserving traditional practices.

Reflects a society's attitude towards risk-taking. Do they admire those who push boundaries or those who prioritize security?

Reflects how a society approaches challenges: Are they proactive problem-solvers or do they adopt a more passive, fatalistic attitude?

The acquisition of things to enable one to do something.

The acquisition of items for the sake of owning the item itself.

Values that depict the relationships between individuals and groups within a society.

A value that emphasizes the importance of individual activity and initiative over group consensus.

A value that emphasizes the importance of group activity and conformity over individual initiative.

A value that embraces variety in religion, ethnicity, and political beliefs.

A value that emphasizes uniformity in religion, ethnicity, and political beliefs.

The importance placed on work versus leisure in a society.

The importance placed on immediate gratification versus delaying gratification in a society.

The importance placed on the pleasure of consuming food, drink, or sex in a society.

The importance placed on material possessions and wealth accumulation in a society.

The extent to which a society values obligations to family members over time.

The extent to which a society prioritizes the needs of children or adults in family life.