Podcast
Questions and Answers
What behavior do youths often engage in at shopping malls, according to Fiske?
What behavior do youths often engage in at shopping malls, according to Fiske?
What has consumption been argued to signify in contemporary society?
What has consumption been argued to signify in contemporary society?
Which of the following describes shopping in the context of leisure activities?
Which of the following describes shopping in the context of leisure activities?
What is one way that fashion helps individuals cope in society according to Simmel?
What is one way that fashion helps individuals cope in society according to Simmel?
Signup and view all the answers
How has shopping been historically gendered?
How has shopping been historically gendered?
Signup and view all the answers
What role does shopping play in reinforcing gender roles?
What role does shopping play in reinforcing gender roles?
Signup and view all the answers
What dual tension in modern life does fashion highlight?
What dual tension in modern life does fashion highlight?
Signup and view all the answers
How does Barthes view clothing and adornment?
How does Barthes view clothing and adornment?
Signup and view all the answers
Which aspect of shopping has garnered growing recognition in cultural studies?
Which aspect of shopping has garnered growing recognition in cultural studies?
Signup and view all the answers
In what period did advertising begin to gain significant social importance, according to Williams?
In what period did advertising begin to gain significant social importance, according to Williams?
Signup and view all the answers
Which of the following statements is true about the historical view of shopping?
Which of the following statements is true about the historical view of shopping?
Signup and view all the answers
What does advertising tell consumers about consumption?
What does advertising tell consumers about consumption?
Signup and view all the answers
According to discussions surrounding consumer society, what has shopping contributed to?
According to discussions surrounding consumer society, what has shopping contributed to?
Signup and view all the answers
What does Longhurst et al. suggest about how clothing impacts our identity?
What does Longhurst et al. suggest about how clothing impacts our identity?
Signup and view all the answers
How do fashion and advertising interrelate according to the concepts presented?
How do fashion and advertising interrelate according to the concepts presented?
Signup and view all the answers
What is a common misconception about the function of fashion?
What is a common misconception about the function of fashion?
Signup and view all the answers
What does Fiske suggest about popular culture in relation to its production?
What does Fiske suggest about popular culture in relation to its production?
Signup and view all the answers
According to Fiske, how do consumers interact with artifacts of popular culture?
According to Fiske, how do consumers interact with artifacts of popular culture?
Signup and view all the answers
What aspect of daily life does Fiske believe popular culture impacts?
What aspect of daily life does Fiske believe popular culture impacts?
Signup and view all the answers
In what way does Fiske view the market economy's role in popular culture?
In what way does Fiske view the market economy's role in popular culture?
Signup and view all the answers
What does Fiske imply about the consumers’ role within popular culture?
What does Fiske imply about the consumers’ role within popular culture?
Signup and view all the answers
How does Fiske characterize popular culture's relationship with capitalism?
How does Fiske characterize popular culture's relationship with capitalism?
Signup and view all the answers
What is a key contradiction identified by Fiske in popular culture?
What is a key contradiction identified by Fiske in popular culture?
Signup and view all the answers
What does Fiske suggest is a outcome of the manipulation of cultural artifacts?
What does Fiske suggest is a outcome of the manipulation of cultural artifacts?
Signup and view all the answers
Study Notes
Cultural Studies 2 - HUSCA2-44
- Eduvos (Pty) Ltd is registered with the Department of Higher Education and Training
- Eduvos is a private higher education institution
- Registration Certificate number: 2001/HE07/008
Week 4: Lesson 1
- Discussion of assignment
- Consumption's role in society's development
- Society's evolution into a consumer-based culture
- Influences like fashion, shopping, and advertising
Week 1: Lesson 1 - Assignment Discussion
- Discussion of assignment to be delivered
- Essay structure
- Introduction, body, conclusion
- Introduction focusing on 4 elements
- Topic sentence: main idea/argument
- Aim: why the essay is written (+ investigating/discussing/analyzing)
Introduction of the Assignment
- Methodology: different methods used in research/assignments
- Structural layout: outline of the assignment body
Example of an Introduction
- States need to cooperate to survive in the ever-changing international system (political, social, economic relationships)
- Technological advancements significantly impact globalization
- Assignment analyzes globalization's impact on governments, its positive and negative implications.
- Various resources (books, textbooks, journals, articles) to gather information
The Body of the Assignment
- Follow a logical structure (Table of Contents)
- Information based on evidence and research
- Consistent analysis and argument
Body of the Assignment (Continued)
- Unity between paragraphs
- Paragraph planning: group related aspects
- Logical, continuous thought flow
Body of the Assignment (Continued)
- Paragraph structure:
- Topic sentence: main idea
- Explanation: detail of idea
- Evidence: research examples/statistics (in-text references)
- Comment: strengths/limitations of evidence, how it connects to the topic sentence
- Link: summarizes, shows connection to overall argument
Conclusion of the Assignment
- Summarizing previous discussions/arguments
- Assessing whether introduction's goals were achieved
- Addressing any remaining questions/issues
Conclusion of Assignment (Continued)
- Restating problem & position
- Summarizing key points
- Implications/broader significance
Quick Activity
- Referencing guide download from resource center
- Pen and paper needed
- Complete table on next slide
- Paper swap with neighbor
- Mark papers out of 20
Referencing Activity
- Table for in-text references and reference lists (one author, two authors, etc.)
Consumption, Collaboration, and Digital Media
- Gradual change towards a new type of society
- Interconnected subjects: consumption, new media technologies, transformation of lives/culture
- Examples: "participatory culture", [Longhurst, Brian/Smith, Greg/Bagnall, Gaynor. Introducing Cultural Studies]
Consumption
- Identification of consumer culture as a specific form of material culture (interlinking production/consumption)
- Consumption through consumer lens: how people convert things [Longhurst, Brian/Smith, Greg/Bagnall, Gaynor. Introducing Cultural Studies]
Consumption (Continued)
- History of consumption, including Karl Marx's work (bourgeoisie/proletariat, focuses on production)
- Marx critiqued contemporary culture and the culture industry
- [Longhurst, Brian/Smith, Greg/Bagnall, Gaynor. Introducing Cultural Studies]
Contemporary Culture
- Ideas, beliefs, practices, and values of the present time
- Globalization, technological advancements, political and social movements shape today's culture
- Interactions among different cultural groups
- [Adorno, T. W., & Horkheimer, M. (2002). Dialectic of Enlightenment. Stanford University Press.]
Key Aspects of Contemporary Culture
- Globalization: cultural exchange
- Digitalization: online access to information and expression
Key Features of Contemporary Culture (Continued)
- Diversity and Inclusion: growing importance of diversity in a number of areas (race, gender, etc.)
- Consumerism: material consumption and brand identity shaping personal identity
Key Features of Contemporary Culture (Continued)
- Art and Media: modern forms reflect social/political/environmental issues (climate change, inequality, etc.)
Cultural Industry
- Introduction by critical theorists (Max Horkheimer and Theodor Adorno)
- Sector of the economy (production, distribution, commercialization of cultural goods/services)
- Commercial potential of culture (film, television, music, fashion, video games, advertising)
- [Hesmondhalgh, D. (2013). The Cultural Industries. Sage.]
Cultural Industry Features
- Commodification of culture: turning cultural products for profit
- Mass production and standardization: products often tailored for wide audiences
Cultural Industry (Continued)
- Focus on profit over artistic integrity
- Influence of media conglomerates
- [Hesmondhalgh, D. (2013). The Cultural Industries. Sage.]
Cultural Industry (Continued)
- Cultural production differences not artistic expression, only a way to avoid untapped market
- Entertainment disguises exploitation and allows capitalism to run
Cultural Industry (Continued)
- Frankfurt School's critique of popular culture (elite culture vs. popular culture)
- Liberation potential of art/culture but capitalist profit limits
Consumption Patterns
- Social hierarchy based on consumer patterns and choices; new rich mimic upper classes.
Pierre Bourdieu (Theorist)
- Complex sociological study of cultural consumption.
- Link between cultural practice/social origins
- Cultural tastes correspond to one's education and social class
Pierre Bourdieu (Continued)
- Cultural knowledge/understanding that people accumulate through upbringing and education
- "Cultural capital" represents resources (wealth, power, status)
Michael De Certeau (Theorist)
- Capitalism is exploitative, but popular culture gives tools to resist
- Everyday life is a site of "guerrilla warfare"
- Everyday practices, shopping, leisure, acts of subversion
Fiske (Theorist)
- Popular culture is contradictory
- While created for profit, consumers create their own meanings and uses.
- Shopping malls are sites for both consumption and resistance (e.g., hanging out)
Lesson 2: Consumer Society
- Consumption's central role in contemporary society
- Shopping as a social/leisure activity
- Implications for gender roles and identities
Gender in Consumerism
- Shopping's gendered nature (Historically seen as women's activity)
- Reinforces gender roles + inequalities (beauty/fashion)
- Consumerism's growing role in people's everyday lives (not just women)
- Shopping as a form of leisure/relaxation
Gender in Consumerism (Continued)
- Access to shopping/public places gives women freedom
- City life enables active participation in public life
Consumer Society
- Shopping involves skill and knowledge (household budgets)
- Skills/knowledge shouldn't be underestimated
Consumer Society (Continued)
- Fashion and clothing significant forms of consumption
- Visible display of consumer items
Fashion
- Fashion Origins (Middle Ages/aristocracy)
- Social status indicator (19th Century)
- Modern times: outward appearance is critical (instant impressions)
Fashion (Continued)
- Coping mechanism for ever-changing society
- Fashion provides security/identity/belonging.
- Modern life's tensions: need for belonging/need to express uniqueness
- Fashion as a form of communication
Fashion (Continued)
- Display items create images, constellations of meaning: fashion as a means for personal expression
- Consumer items/clothing can make someone visible or create their brand recognition
Advertising
- Attempts to pinpoint the origin of advertising
- Advertising's significance becomes apparent in the post-war period (specifically in the 1950s) +
- Role and importance of advertising in consumer culture
Advertising (Continued)
- Advertising sells more than just a product; it sells a lifestyle
- Advertising's pervasive presence (everywhere)
- Advertising on different mediums: television, radio, billboards, internet/web, etc.
Advertising (Continued)
- Digital Technologies transform advertising
- Increased access to information and choice (more price-aware consumers)
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz covers key themes in Cultural Studies, focusing on society's evolution into a consumer-based culture. It discusses the influences of fashion, shopping, and advertising while also exploring assignment structure and methodology. Ideal for students in HUSCA2-44.
