Podcast
Questions and Answers
What is the traditional living arrangement of a nuclear family?
What is the traditional living arrangement of a nuclear family?
- A married couple without children
- A single parent with children
- A married couple and their parents
- A married couple and their children (correct)
Which family structure involves several generations living together?
Which family structure involves several generations living together?
- Sandwich generation
- Nuclear family
- Extended family (correct)
- Family household
What is the significance of a family household to marketers?
What is the significance of a family household to marketers?
- It indicates the number of family members
- It determines the family's income level
- It reflects the family's cultural background
- It helps identify potential product demand (correct)
What do 'Boomerang Kids' refer to?
What do 'Boomerang Kids' refer to?
What does Kangaroo Generation refer to?
What does Kangaroo Generation refer to?
What are subcultures characterized by?
What are subcultures characterized by?
How are ethnic subcultures held together?
How are ethnic subcultures held together?
What does marketing to ethnic subcultures often rely on?
What does marketing to ethnic subcultures often rely on?
What challenges do heterogeneous societies present in marketing to diverse ethnic subcultures?
What challenges do heterogeneous societies present in marketing to diverse ethnic subcultures?
What contrasts with low context cultures?
What contrasts with low context cultures?
What does culture encompass?
What does culture encompass?
What does ethos represent?
What does ethos represent?
How can cultural systems be analyzed?
How can cultural systems be analyzed?
What does Geert Hofstede's framework compare cultures on?
What does Geert Hofstede's framework compare cultures on?
What do values influence in cultures?
What do values influence in cultures?
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Study Notes
Culture and Subcultures in Consumer Behavior
- Kangaroo Generation refers to older children who have never left the family home, while Kangaroo Kids are those aged 25 to 34 still living with parents
- Subcultures are groups where members share beliefs and experiences that set them apart from the larger culture
- Ethnic subcultures are self-perpetuating groups held together by common cultural or genetic ties
- Marketing to ethnic subcultures often relies on trust and word of mouth within the community
- Heterogeneous societies, like Canada, present challenges in reaching diverse ethnic subcultures with appropriate marketing appeals
- High context cultures, where meanings are inferred beyond spoken words, contrast with low context cultures, where meanings are literal
- Culture is key to understanding consumer behavior, influencing what people like and buy
- Culture encompasses values, ethics, rituals, traditions, norms, and material objects/services
- Ethos represents the guiding principles, beliefs, and ideals of a culture
- Cultural systems can be analyzed in terms of ecology, social structure, and ideology
- Geert Hofstede's framework compares cultures on dimensions such as power distance, long-term orientation, indulgence, and restraint
- Values influence behavior and attitudes, acting as guidelines in various situations; cultures can be collectivist or individualistic, with norms and customs governing behavior
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