Podcast
Questions and Answers
Which of the following trends represents a growing sentiment among consumers regarding globalization?
Which of the following trends represents a growing sentiment among consumers regarding globalization?
- Increased global trade agreements
- Universal government regulations
- Greater support for immigration
- Preference for locally sourced products (correct)
Nationalistic viewpoints are on the decline in many regions around the world.
Nationalistic viewpoints are on the decline in many regions around the world.
False (B)
What are two examples of global brands that promote themselves as sustainable by using locally sourced materials?
What are two examples of global brands that promote themselves as sustainable by using locally sourced materials?
McDonald's and Starbucks
Consumers in China have been known to boycott Japanese products due to past disputes from _____ and territorial claims.
Consumers in China have been known to boycott Japanese products due to past disputes from _____ and territorial claims.
Match the following movements with their descriptions:
Match the following movements with their descriptions:
What is ethnocentrism?
What is ethnocentrism?
Consumer ethnocentrism implies that consumers prefer products from foreign countries over domestic products.
Consumer ethnocentrism implies that consumers prefer products from foreign countries over domestic products.
What is the purpose of the Consumer Ethnocentrism Tendencies Scale (CETSCALE)?
What is the purpose of the Consumer Ethnocentrism Tendencies Scale (CETSCALE)?
Ethnocentrism can lead consumers to believe that purchasing foreign-made products is __________.
Ethnocentrism can lead consumers to believe that purchasing foreign-made products is __________.
Match the statements with their perception of consumer ethnocentrism:
Match the statements with their perception of consumer ethnocentrism:
Which statement best represents a common belief of consumers with high ethnocentrism?
Which statement best represents a common belief of consumers with high ethnocentrism?
Cultural ethnocentrism has decreased with the rise of the Internet.
Cultural ethnocentrism has decreased with the rise of the Internet.
List one example of a statement used in the CETSCALE.
List one example of a statement used in the CETSCALE.
Flashcards
Nationalistic Viewpoints
Nationalistic Viewpoints
A global trend of rising nationalistic sentiments, as seen in the rise of populist movements, controlled borders, and local government prioritization.
Local Consumption
Local Consumption
When consumers choose to buy products made in their own country, often supporting locally grown or manufactured goods.
Product Origin Ambiguity
Product Origin Ambiguity
The blurring of product origins, particularly with global manufacturing and branding, making it challenging to determine the true nationality of a product.
Nationalist Consumerism
Nationalist Consumerism
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Ethnocentrism
Ethnocentrism
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Ethnocentrism Scale
Ethnocentrism Scale
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Consumer Ethnocentrism
Consumer Ethnocentrism
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CETSCALE (Consumer Ethnocentrism Tendencies Scale)
CETSCALE (Consumer Ethnocentrism Tendencies Scale)
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Monochronic Time Perspective
Monochronic Time Perspective
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Cultural Ethnocentrism in the Internet Era
Cultural Ethnocentrism in the Internet Era
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Study Notes
Cultural Ethnocentrism
- Ethnocentrism is the belief one's own culture is superior to others.
- Researchers measure general ethnocentrism by assessing agreement with statements like "I have no desire to learn about other cultures" or "The world would be better off if all countries adopted the culture of my country".
- In international marketing, understanding consumer attitudes toward foreign brands is crucial.
- Consumer Ethnocentrism Tendencies Scale (CETSCALE) is used to gauge the likelihood of consumers purchasing foreign products.
CETSCALE Examples
- CETSCALE statements can be adapted for specific countries.
- Example statements measuring ethnocentrism towards South African products include:
- Only import products unavailable in South Africa.
- Prioritize South African products over those from other countries.
- South Africans should not buy foreign products due to negative impacts on South African businesses and employment.
- Purchasing foreign products is seen as un-South African.
- Preferring South African products even if it's costly in the long run.
- Purchasing foreign products hurts South Africans by putting them out of jobs.
Ethnocentrism in the Internet Age
- Cultural ethnocentrism persists despite the internet.
- Nationalism has resurged globally in recent years.
- There is a growing desire for national sovereignty, controlled borders, and limited immigration, as opposed to a globalized world.
- Examples include Brexit and the 2016 US presidential elections.
Examples of Ethnocentrism in Action
- Consumers in China have boycotted Japanese products due to historical disputes.
- The true origin of a product can be obscured when a foreign brand manufactures and sells in another country, or when a foreign company buys a homegrown brand.
- There's a worldwide trend to promote locally sourced or made products.
- Businesses like McDonald's (India), Starbucks (Columbia) and Walmart (US) are promoting brand sustainability via local sourcing initiatives.
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