Cultural Ethnocentrism Quiz

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following trends represents a growing sentiment among consumers regarding globalization?

Increased global trade agreements

Universal government regulations

Greater support for immigration

Preference for locally sourced products (correct)

Nationalistic viewpoints are on the decline in many regions around the world.

False

What are two examples of global brands that promote themselves as sustainable by using locally sourced materials?

McDonald's and Starbucks

Consumers in China have been known to boycott Japanese products due to past disputes from _____ and territorial claims.

WWII Signup and view all the answers

Match the following movements with their descriptions:

Brexit = Movement for UK independence from the EU Local sourcing = Promoting the use of locally made products National sovereignty = Desire for controlled borders and local governance Globalization = Increase in international cooperation and cross-border trade Signup and view all the answers

What is ethnocentrism?

The belief that one's own culture is superior to others Signup and view all the answers

Consumer ethnocentrism implies that consumers prefer products from foreign countries over domestic products.

False Signup and view all the answers

What is the purpose of the Consumer Ethnocentrism Tendencies Scale (CETSCALE)?

To gauge how likely consumers are to purchase products made by foreign countries. Signup and view all the answers

Ethnocentrism can lead consumers to believe that purchasing foreign-made products is __________.

unpatriotic Signup and view all the answers

Match the statements with their perception of consumer ethnocentrism:

Only those products that are unavailable should be imported. = Consumer Ethnocentrism We should purchase South African products. = Cultural Ethnocentrism Purchasing foreign products is un-South African. = Cultural Ethnocentrism South African consumers purchasing foreign products hurt local employment. = Consumer Ethnocentrism Signup and view all the answers

Which statement best represents a common belief of consumers with high ethnocentrism?

South African products should take precedence over foreign ones. Signup and view all the answers

Cultural ethnocentrism has decreased with the rise of the Internet.

False Signup and view all the answers

List one example of a statement used in the CETSCALE.

We should purchase products manufactured in South Africa instead of letting other countries get rich off us. Signup and view all the answers

Study Notes

Cultural Ethnocentrism

Ethnocentrism is the belief one's own culture is superior to others.
Researchers measure general ethnocentrism by assessing agreement with statements like "I have no desire to learn about other cultures" or "The world would be better off if all countries adopted the culture of my country".
In international marketing, understanding consumer attitudes toward foreign brands is crucial.
Consumer Ethnocentrism Tendencies Scale (CETSCALE) is used to gauge the likelihood of consumers purchasing foreign products.

CETSCALE Examples

CETSCALE statements can be adapted for specific countries.
Example statements measuring ethnocentrism towards South African products include:
- Only import products unavailable in South Africa.
- Prioritize South African products over those from other countries.
- South Africans should not buy foreign products due to negative impacts on South African businesses and employment.
- Purchasing foreign products is seen as un-South African.
- Preferring South African products even if it's costly in the long run.
- Purchasing foreign products hurts South Africans by putting them out of jobs.

Ethnocentrism in the Internet Age

Cultural ethnocentrism persists despite the internet.
Nationalism has resurged globally in recent years.
There is a growing desire for national sovereignty, controlled borders, and limited immigration, as opposed to a globalized world.
Examples include Brexit and the 2016 US presidential elections.

Examples of Ethnocentrism in Action

Consumers in China have boycotted Japanese products due to historical disputes.
The true origin of a product can be obscured when a foreign brand manufactures and sells in another country, or when a foreign company buys a homegrown brand.
There's a worldwide trend to promote locally sourced or made products.
Businesses like McDonald's (India), Starbucks (Columbia) and Walmart (US) are promoting brand sustainability via local sourcing initiatives.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your understanding of ethnocentrism and its implications in international marketing. This quiz explores concepts related to consumer attitudes, the CETSCALE, and how ethnocentrism affects purchasing decisions. Engage with various statements and reflect on the beliefs about your own culture versus others.