Cultural Ethnocentrism Quiz

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Questions and Answers

Which of the following trends represents a growing sentiment among consumers regarding globalization?

  • Increased global trade agreements
  • Universal government regulations
  • Greater support for immigration
  • Preference for locally sourced products (correct)

Nationalistic viewpoints are on the decline in many regions around the world.

False (B)

What are two examples of global brands that promote themselves as sustainable by using locally sourced materials?

McDonald's and Starbucks

Consumers in China have been known to boycott Japanese products due to past disputes from _____ and territorial claims.

<p>WWII</p> Signup and view all the answers

Match the following movements with their descriptions:

<p>Brexit = Movement for UK independence from the EU Local sourcing = Promoting the use of locally made products National sovereignty = Desire for controlled borders and local governance Globalization = Increase in international cooperation and cross-border trade</p> Signup and view all the answers

What is ethnocentrism?

<p>The belief that one's own culture is superior to others (C)</p> Signup and view all the answers

Consumer ethnocentrism implies that consumers prefer products from foreign countries over domestic products.

<p>False (B)</p> Signup and view all the answers

What is the purpose of the Consumer Ethnocentrism Tendencies Scale (CETSCALE)?

<p>To gauge how likely consumers are to purchase products made by foreign countries.</p> Signup and view all the answers

Ethnocentrism can lead consumers to believe that purchasing foreign-made products is __________.

<p>unpatriotic</p> Signup and view all the answers

Match the statements with their perception of consumer ethnocentrism:

<p>Only those products that are unavailable should be imported. = Consumer Ethnocentrism We should purchase South African products. = Cultural Ethnocentrism Purchasing foreign products is un-South African. = Cultural Ethnocentrism South African consumers purchasing foreign products hurt local employment. = Consumer Ethnocentrism</p> Signup and view all the answers

Which statement best represents a common belief of consumers with high ethnocentrism?

<p>South African products should take precedence over foreign ones. (D)</p> Signup and view all the answers

Cultural ethnocentrism has decreased with the rise of the Internet.

<p>False (B)</p> Signup and view all the answers

List one example of a statement used in the CETSCALE.

<p>We should purchase products manufactured in South Africa instead of letting other countries get rich off us.</p> Signup and view all the answers

Flashcards

Nationalistic Viewpoints

A global trend of rising nationalistic sentiments, as seen in the rise of populist movements, controlled borders, and local government prioritization.

Local Consumption

When consumers choose to buy products made in their own country, often supporting locally grown or manufactured goods.

Product Origin Ambiguity

The blurring of product origins, particularly with global manufacturing and branding, making it challenging to determine the true nationality of a product.

Nationalist Consumerism

Consumer actions, like boycotts, that are driven by national sentiments or past conflicts, such as those resulting from political tensions.

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Ethnocentrism

The belief that one's own culture is superior to others.

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Ethnocentrism Scale

A measurement tool used to assess the level of ethnocentrism in individuals. It asks questions about their willingness to learn about other cultures and their belief in their own culture's superiority.

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Consumer Ethnocentrism

This refers to how likely consumers are to purchase products made in their own country rather than foreign ones.

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CETSCALE (Consumer Ethnocentrism Tendencies Scale)

A scale used to gauge consumer ethnocentrism. It measures how likely consumers are to buy products from specific countries.

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Monochronic Time Perspective

A perspective on time that views it as linear and limited. It means that time is a finite resource that must be managed efficiently.

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Cultural Ethnocentrism in the Internet Era

This refers to the persistence of ethnocentrism, even in the digital age. It's the idea that despite the internet's potential to connect people globally, nationalism and preference for one's own culture remain strong.

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Study Notes

Cultural Ethnocentrism

  • Ethnocentrism is the belief one's own culture is superior to others.
  • Researchers measure general ethnocentrism by assessing agreement with statements like "I have no desire to learn about other cultures" or "The world would be better off if all countries adopted the culture of my country".
  • In international marketing, understanding consumer attitudes toward foreign brands is crucial.
  • Consumer Ethnocentrism Tendencies Scale (CETSCALE) is used to gauge the likelihood of consumers purchasing foreign products.

CETSCALE Examples

  • CETSCALE statements can be adapted for specific countries.
  • Example statements measuring ethnocentrism towards South African products include:
    • Only import products unavailable in South Africa.
    • Prioritize South African products over those from other countries.
    • South Africans should not buy foreign products due to negative impacts on South African businesses and employment.
    • Purchasing foreign products is seen as un-South African.
    • Preferring South African products even if it's costly in the long run.
    • Purchasing foreign products hurts South Africans by putting them out of jobs.

Ethnocentrism in the Internet Age

  • Cultural ethnocentrism persists despite the internet.
  • Nationalism has resurged globally in recent years.
  • There is a growing desire for national sovereignty, controlled borders, and limited immigration, as opposed to a globalized world.
  • Examples include Brexit and the 2016 US presidential elections.

Examples of Ethnocentrism in Action

  • Consumers in China have boycotted Japanese products due to historical disputes.
  • The true origin of a product can be obscured when a foreign brand manufactures and sells in another country, or when a foreign company buys a homegrown brand.
  • There's a worldwide trend to promote locally sourced or made products.
  • Businesses like McDonald's (India), Starbucks (Columbia) and Walmart (US) are promoting brand sustainability via local sourcing initiatives.

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