Cultural Differences in Product Preferences

<p>Hedonic products, particularly luxury ones (B)</p> Signup and view all the answers

<p>Implementing ad copy techniques like rhetorical questions (B)</p> Signup and view all the answers

<p>Local technical development and testing (B)</p> Signup and view all the answers

<p>Addition of special scents like soap from Marseille (C)</p> Signup and view all the answers

<p>Inaccurate testing conditions due to lack of running water (C)</p> Signup and view all the answers

<p>A globally recognized brand selling a regional specialty (C)</p> Signup and view all the answers

<p>Kosher food requirements (B)</p> Signup and view all the answers

<p>According to local and global dimensions (D)</p> Signup and view all the answers

<p>Foam body cleanser requiring less water (A)</p> Signup and view all the answers

<p>Different types of bathing products favored (B)</p> Signup and view all the answers

<p>Faster entry into new markets by acquisition (D)</p> Signup and view all the answers

<p>The desire for products that align with local lifestyles and values (A)</p> Signup and view all the answers

<p>L’Oréal (A)</p> Signup and view all the answers

<p>The alignment of brand image with consumer perceptions of their country (D)</p> Signup and view all the answers

<p>The reputation of countries in several distinct categories (A)</p> Signup and view all the answers

<p>Tough (D)</p> Signup and view all the answers

<p>Obliging nature (A)</p> Signup and view all the answers

<p>Coca-Cola (D)</p> Signup and view all the answers

<p>To evaluate consumer perceptions of various brands (B)</p> Signup and view all the answers

<p>Perceptions of lower quality compared to global brands (C)</p> Signup and view all the answers

<p>All of the above (D)</p> Signup and view all the answers

<p>The price of the product. (C)</p> Signup and view all the answers

<p>Japanese consumers are more influenced by cultural factors, while American consumers are more influenced by product quality. (D)</p> Signup and view all the answers

<p>Foreign branding deliberately uses names that sound like they come from another country to influence consumer perception of quality and attributes. (D)</p> Signup and view all the answers

<p>Toyota (B)</p> Signup and view all the answers

<p>All of the above (D)</p> Signup and view all the answers

<p>A 'Made In' label can be beneficial if the country of origin has a positive reputation and detrimental if it has a negative reputation. (B)</p> Signup and view all the answers

<p>A company producing generic brand cereal does not mention the country of origin on its packaging. (C)</p> Signup and view all the answers

Consumer awareness of differing brand names and manufacturing origins can lead to distrust.

Luxury-focused items that emphasize pleasure and overall experience.

Practical items where consumers value specific product attributes over branding.

Questions that lead consumers to consider product features, reducing negative perceptions of branding mismatches.

Products from emerging countries face stronger negative consumer reactions due to brand origin incongruence.

A universally recognized product sold under a global brand worldwide.

Brands that respond better to specific local consumer needs and preferences.

A strategy to balance local and global brand portfolios to mitigate risks.

Branding strategy aligning with local cultural meanings and preferences.

The extent to which a brand aligns with consumers' perceptions of their home country's image.

Tool that combines brand and country image information into a country-specific measure.

A database that tracks consumer perceptions of brands across multiple countries.

Ranks countries based on perceptions in categories like culture and tourism.

Consumer perceptions linked to the country where a product is made.

Specific characteristics associated with consumer preferences in a region.

Variations in wants, needs, and preferences across different cultures affecting product offerings.

Modifying an existing product to meet local cultural or market demands.

A razor developed specifically for Indian men, easier to rinse.

Creating and testing products in specific local markets to ensure market fit.

A foam body cleanser for China, suitable for consumers without private bathrooms.

A categorization system of products and brands in local vs. global contexts.

A product made and sold within a specific region under a local brand.

The country where a product is made, influencing consumer perceptions.

Brands emphasize their origin when the country has a good reputation.

Cultural differences affect consumer choices for local vs. imported products.

Japanese consumers favor domestic products regardless of quality.

American consumers buy local only if local products outperform others.

Using names that suggest a specific country to influence perceptions.

Consumers may react negatively if they spot misleading branding.

Both indicate product origin but may convey different messages.