Podcast
Questions and Answers
Why might a company producing goods for both the Australian and New Zealand markets need to make fewer adaptations compared to a company targeting the Chinese market?
Why might a company producing goods for both the Australian and New Zealand markets need to make fewer adaptations compared to a company targeting the Chinese market?
The cultural and social differences between Australia and New Zealand are relatively small compared to those between Australia/New Zealand and China.
Give an example of a product adaptation based on religious beliefs, and explain its purpose.
Give an example of a product adaptation based on religious beliefs, and explain its purpose.
The use of halal meat in fast-food restaurants in Middle Eastern countries. This adaptation respects the religious beliefs of the predominantly Muslim population in those countries.
How does the Coca-Cola beverage exemplify a product that undergoes subtle taste variations despite maintaining a consistent base concentrate?
How does the Coca-Cola beverage exemplify a product that undergoes subtle taste variations despite maintaining a consistent base concentrate?
Due to the mixing of the base concentrate with local water sources, the taste of Coca-Cola varies slightly depending on the location.
Samsung shapes some of their TV stands into a figure eight in China. Why does Samsung do this?
Samsung shapes some of their TV stands into a figure eight in China. Why does Samsung do this?
Explain why a food product sold in the USA might require adaptation to be sold in the EU. Give one specific example.
Explain why a food product sold in the USA might require adaptation to be sold in the EU. Give one specific example.
Flashcards
Product Adaptation for Local Tastes
Product Adaptation for Local Tastes
Adjusting products to suit local tastes, like Coca-Cola's slight taste variations due to local water.
Product Adaptation for Religious Beliefs
Product Adaptation for Religious Beliefs
Adjusting products to respect religious customs, such as using halal meat in Middle Eastern fast-food restaurants or avoiding certain meats in India.
Cadbury Chocolate USA Adaptation
Cadbury Chocolate USA Adaptation
Cadbury chocolate's fat and cocoa content differs in the USA to meet FDA standards, affecting its taste compared to the UK and Australian versions.
McDonald's Global Menu Variations
McDonald's Global Menu Variations
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Samsung's Local Demand Products
Samsung's Local Demand Products
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Study Notes
- Product adaptation depends on the product and the target country.
- Products produced in New Zealand require fewer adaptations for the Australian market due to smaller cultural and social differences.
- Coca-Cola uses the same base concentrate worldwide, but its taste varies slightly by location due to the differing water sources, adaptations cannot be controlled by the business.
- Some adaptations are based on religious beliefs, respecting these beliefs, businesses ensure that they adapt sufficiently and aim to gain market share
- Halal meat is common in Middle Eastern fast-food restaurants.
- Many international fast food restaurants in India do not sell certain meat products out of respect for religious beliefs.
Product Adaptations by Company
- Cadbury chocolate in the USA tastes different from the UK and Australian version due to differing fat and cocoa content.
- These differences in Cadbury products are due to different FDA (Food & Drug Administration) standards in the USA.
- McDonalds varies its offerings by location due to religious beliefs and local tastes.
- McDonalds in Japan offer a Chicken Katsu burger, in Finland burgers are served on rye buns, in France doughnuts are offered for breakfast, and in Hong Kong pasta soup is available for breakfast
- Samsung creates products for local demands
- In China, Samsung fits some products with red covers and shapes TV stands into the figure eight, due to the number 8 and the color red being considered lucky.
- Samsung has created a specialized refrigerator in Korea perfect for storing kimchi.
- Samsung installs a specialist sparkling water dispenser in certain refrigerator models in the USA due to high demand.
- Some product adaptations are due to legal requirements.
- Many food products used in the USA are banned in the EU.
- Pringles and Starburst have had additives removed from their US ingredient list to be sold in the EU.
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