Cultural Awareness Quiz

Defining Culture in Tourism and Hospitality

• Culture in the context of the tourism and hospitality industry refers to the shared attitudes, values, goals, and practices that characterize an organization or society.

Role of Culture in an Organization

• Culture plays a crucial role in shaping an organization's identity, influencing employee behavior and job satisfaction, and impacting customer experiences.
• It defines the organization's values, norms, and expectations, guiding decision-making and problem-solving processes.

Creating and Changing Organizational Culture

• Organizational culture is created through a combination of factors, including leadership, policies, procedures, and social interactions among employees.
• Culture can be changed through intentional efforts, such as leadership commitment, communication, training, and consistent reinforcement of new values and behaviors.

Culturally Diverse Workforce in Tourism and Hospitality

• A culturally diverse workforce is essential in the tourism and hospitality industry, as it enables organizations to better understand and serve diverse customer needs and preferences.
• A diverse workforce fosters creativity, innovation, and effective problem-solving, leading to improved business performance.

Definition of Culture

• According to the Merriam-Webster dictionary, culture refers to "the integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations."