Cruise Industry Overview - Week 2

OK TOUR-40043 Cruise-Tourism

• BS Information Technology (National University Philippines)
• Course material compiled by Prof. Ma. Gay M. Teopengco and Prof. Lizette R. Vergara.
• Studocu is not affiliated with any college or university.

Week 1: Introduction

• Course content, university mission and vision, college goals, department objectives, activities, plans and programs
• PUP Student Handbook (www.pup.edu.ph) ([email protected])

Week 2: Introduction to Cruise Industry

• Overview of cruise industry and its operation.
• Nautical and maritime terms related to cruise operation
• Evolution of the cruise industry

Overview of the Cruise Industry

• Globalization example with ports, destinations, multinational clients, and international crew unlike any other industry.
• Important economic, legal, environmental, and social implications of the industry’s growth.
• Large-scale employment and a multi-billion dollar annual impact on diverse industries.
• Response to vacation desires with innovative onboard amenities and shore activities.
• Constant expansion of products, dynamic sector with evolving markets.
• Shows unprecedented development at the turn of the century with larger vessels carrying more passengers.

Environmental Sustainability

• New technologies and cleaner fuels are top priorities.
• Examples include liquefied natural gas (LNG), exhaust gas cleaning systems (ECGS), advanced wastewater treatment systems, and shore-side power.
• Reduction of sulfur, particulate, and greenhouse gas emissions.

Destination Stewardship

• Focus on managing visitor flow and responsible tourism with local communities and governments.
• Strategies include partnerships, staggered arrivals and departures, and excursion diversification.

Cruise and Stay

•  65% of cruise passengers extend their stay at embarkation/debarkation ports.
•  Majority of cruisers recycle and reduce use of single-use plastics.

Lone Cruisers / Micro Travel

• Cruise lines tailor options to single travelers.
• Shorter, compact cruises are trending.

Timeline of the Evolution of Cruise Ships

• Key dates in the history of cruise ship development, including vessel types and significant events.
•  Chronological overview of advancements in ship design.

The Language of Cruising

• Key terminology in shipping and cruising terminology like onboard terms, ship sections and more.

Activity #1

•  Identifying significant moments in cruise history (political, economical, social and technological)

Week 3: The Elements of Cruising

• Definition of cruises
• Nature of the cruise business
• Diversity of cruise markets
• Analysis of cruise industry
• Different segments of the cruise industry
• Categorizing the cruise business as an industry (culture, contracts, context, and community)

Week 4-5: Working Onboard

• Roles and responsibilities of onboard staff :
• Shipboard culture, services, and recruitment
• Roles from different countries (nationalities)
• Deck department and duties.
• Engineering department and duties
• Hotel department /passenger services
• Staff from different countries (nationalities)
• Roles from different countries

Week 10: Midterm Examination

•  Review topics addressed in previous weeks.

Week 11-13: Management on Passenger's Health, Safety and Security

• Passenger safety
• Operational safety
• Shipboard security
• Fire protection
• Waste management
• Environmental protection

Week 16: Selling Cruises and Cruise Products

• Comparing cruise products from other tourism products
• Best marketing strategies for cruise packages

Week 17: Leadership in the Cruise Industry

• Maritime organizations, roles, and responsibilities
• Overview of IMO.

Week 18 : Final Examination

• Review materials covered in prior weeks.

Assessment #2

• Brief explanation of factors that categorized the cruise business as an industry (culture, contracts, context, and community)
•  Enumerate elements of cruising.
•  Short essay on why North America is the core source of passengers in cruising.

Assessment #3

•  Determine correctness (TRUE or FALSE) of statements about cruise ships.
•  Short-answer questions covering cruise industry components.

Assessment #4

• Identify cruise segments based on passenger characteristics and preferences
•  Essay questions on cruise passenger demographics/behavior and cruise industry impacts.

Assessment #5

• Fill in the blanks to complete sentences regarding cruise industry.
• List elements of cruise product packages.

Activity # 3

• Research on the things a cruise passenger must do before, during, after cruising.

Dive into the fascinating world of the cruise industry. This quiz covers the essential nautical and maritime terms used in cruise operations, as well as the evolution and globalization of the industry. Understand the economic, legal, and social implications of this multi-billion dollar sector.