Cruise Industry Overview - Week 2

OK TOUR-40043 Cruise-Tourism

• BS Information Technology (National University Philippines)
• Course material compiled by Prof. Ma. Gay M. Teopengco and Prof. Lizette R. Vergara.
• Studocu is not affiliated with any college or university.

Week 1: Introduction

• Course content, university mission and vision, college goals, department objectives, activities, plans and programs
• PUP Student Handbook (www.pup.edu.ph) ([email protected])

Week 2: Introduction to Cruise Industry

• Overview of cruise industry and its operation.
• Nautical and maritime terms related to cruise operation
• Evolution of the cruise industry

Overview of the Cruise Industry

• Globalization example with ports, destinations, multinational clients, and international crew unlike any other industry.
• Important economic, legal, environmental, and social implications of the industry’s growth.
• Large-scale employment and a multi-billion dollar annual impact on diverse industries.
• Response to vacation desires with innovative onboard amenities and shore activities.
• Constant expansion of products, dynamic sector with evolving markets.
• Shows unprecedented development at the turn of the century with larger vessels carrying more passengers.

Environmental Sustainability

• New technologies and cleaner fuels are top priorities.
• Examples include liquefied natural gas (LNG), exhaust gas cleaning systems (ECGS), advanced wastewater treatment systems, and shore-side power.
• Reduction of sulfur, particulate, and greenhouse gas emissions.

Destination Stewardship

• Focus on managing visitor flow and responsible tourism with local communities and governments.
• Strategies include partnerships, staggered arrivals and departures, and excursion diversification.

Cruise and Stay

•  65% of cruise passengers extend their stay at embarkation/debarkation ports.
•  Majority of cruisers recycle and reduce use of single-use plastics.

Lone Cruisers / Micro Travel

• Cruise lines tailor options to single travelers.
• Shorter, compact cruises are trending.

Timeline of the Evolution of Cruise Ships

• Key dates in the history of cruise ship development, including vessel types and significant events.
•  Chronological overview of advancements in ship design.

The Language of Cruising

• Key terminology in shipping and cruising terminology like onboard terms, ship sections and more.

Activity #1

•  Identifying significant moments in cruise history (political, economical, social and technological)

Week 3: The Elements of Cruising

• Definition of cruises
• Nature of the cruise business
• Diversity of cruise markets
• Analysis of cruise industry
• Different segments of the cruise industry
• Categorizing the cruise business as an industry (culture, contracts, context, and community)

Week 4-5: Working Onboard

• Roles and responsibilities of onboard staff :
• Shipboard culture, services, and recruitment
• Roles from different countries (nationalities)
• Deck department and duties.
• Engineering department and duties
• Hotel department /passenger services
• Staff from different countries (nationalities)
• Roles from different countries

Week 10: Midterm Examination

•  Review topics addressed in previous weeks.

Week 11-13: Management on Passenger's Health, Safety and Security

• Passenger safety
• Operational safety
• Shipboard security
• Fire protection
• Waste management
• Environmental protection

Week 16: Selling Cruises and Cruise Products

• Comparing cruise products from other tourism products
• Best marketing strategies for cruise packages

Week 17: Leadership in the Cruise Industry

• Maritime organizations, roles, and responsibilities
• Overview of IMO.

Week 18 : Final Examination

• Review materials covered in prior weeks.

Assessment #2

• Brief explanation of factors that categorized the cruise business as an industry (culture, contracts, context, and community)
•  Enumerate elements of cruising.
•  Short essay on why North America is the core source of passengers in cruising.

Assessment #3

•  Determine correctness (TRUE or FALSE) of statements about cruise ships.
•  Short-answer questions covering cruise industry components.

Assessment #4

• Identify cruise segments based on passenger characteristics and preferences
•  Essay questions on cruise passenger demographics/behavior and cruise industry impacts.

Assessment #5

• Fill in the blanks to complete sentences regarding cruise industry.
• List elements of cruise product packages.

Activity # 3

• Research on the things a cruise passenger must do before, during, after cruising.