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Questions and Answers
Which of the following is NOT a factor that contributes to cross-cultural risk?
Which of the following is NOT a factor that contributes to cross-cultural risk?
- Differences in technology (correct)
- Differences in mindsets
- Differences in lifestyles
- Differences in language
What do values unique to a culture tend to be?
What do values unique to a culture tend to be?
- Influenced by other cultures
- Easily changed
- Short-lived
- Transmitted across generations (correct)
How do foreign customer characteristics differ from those of buyers in the home market?
How do foreign customer characteristics differ from those of buyers in the home market?
- They have different language skills
- They have different customs
- They have different shopping patterns (correct)
- They have different values
What role does language play in cross-cultural risk?
What role does language play in cross-cultural risk?
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Why is it often difficult to find one-word equivalents when translating from one language to another?
Why is it often difficult to find one-word equivalents when translating from one language to another?
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