18 Questions
What is a crookie?
A croissant filled with cookie dough
When was the crookie invented?
2022
What social media platform played a significant role in popularizing the crookie?
TikTok
What effect did the video by Instagram account 'The Ultimate Guide' have on crookie sales?
Drove sales up to 150-200 per day
Who filmed himself taking a bite into one of Louvard's crookies on TikTok?
Johan Papz
What age group of people were most commonly seen visiting the bakery to buy crookies?
Young women between 18- and 25-years-old
How many extra workers did Louvard have to hire due to the craze around crookies?
Two extra workers
'At some point you have to stop.' What does this quote by Louvard refer to?
'Stop the craze around crookies'
The crookie was invented by Parisian pastry chef Stephane Louvard in 2022.
False
The bakery owner was pleased and not bemused over the craze of crookies.
False
Maison Louvard has only imitators in Paris and New York.
False
Louvard's crookies were selling 300-400 per day before the TikTok influencer's video.
False
Crookies have been spotted in London, Tokyo, and Sydney.
False
Johan Papz filmed himself taking a satisfying bite into one of Louvard's croissants, not crookies.
False
Most of the people visiting the bakery for crookies were middle-aged men.
False
Louvard's production increased to 2,000-2,500 crookies per day after the craze started.
False
Louvard had to hire three extra workers due to the popularity of crookies.
False
The bakery owner believes that putting cookies in croissants is a revolutionary invention.
False
Test your knowledge about the viral crookie pastry trend that combines a croissant with cookie dough. Learn about its origin, creator, and the social media influence behind its popularity.
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