Podcast
Questions and Answers
How does using social media while studying or attending classes affect academic performance?
How does using social media while studying or attending classes affect academic performance?
What is one way social media contributes to the increase in narcissistic tendencies?
What is one way social media contributes to the increase in narcissistic tendencies?
Receiving likes and comments on self-related posts reinforces narcissistic behavior.
Who has contributed to the growth of the children's industry according to the text?
Who has contributed to the growth of the children's industry according to the text?
What are the four components identified to maximize the success of fear appeal?
What are the four components identified to maximize the success of fear appeal?
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What is the goal of fear appeal?
What is the goal of fear appeal?
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Narrative transportation occurs when an individual becomes immersed in a narrative world.
Narrative transportation occurs when an individual becomes immersed in a narrative world.
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Narratives can be either ______ or fictional.
Narratives can be either ______ or fictional.
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Match the communication style with the Dark Triad trait: Narcissism, Psychopathy, Machiavellianism
Match the communication style with the Dark Triad trait: Narcissism, Psychopathy, Machiavellianism
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How does using social media while studying or attending classes affect academic performance?
How does using social media while studying or attending classes affect academic performance?
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What contributes to the increase in narcissism according to research?
What contributes to the increase in narcissism according to research?
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Despite the global decrease in birth rate, the growth of the children's industry can be attributed to the influence of Millennial and Generation Z parents who are accustomed to presenting themselves _______.
Despite the global decrease in birth rate, the growth of the children's industry can be attributed to the influence of Millennial and Generation Z parents who are accustomed to presenting themselves _______.
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True or False: Sharing personal and family moments online has not created a demand for high-quality children's products.
True or False: Sharing personal and family moments online has not created a demand for high-quality children's products.
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What is the goal of fear appeal as a persuasion technique?
What is the goal of fear appeal as a persuasion technique?
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What is the component of fear appeal related to how likely one is to face the consequences?
What is the component of fear appeal related to how likely one is to face the consequences?
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Narratives or stories can be either factual or fictional.
Narratives or stories can be either factual or fictional.
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_____ transportation occurs when an individual becomes immersed in a narrative world.
_____ transportation occurs when an individual becomes immersed in a narrative world.
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Match the communication style with the Dark Triad personality trait:
Match the communication style with the Dark Triad personality trait:
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Which of the following negative effects are associated with social media?
Which of the following negative effects are associated with social media?
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Study Notes
Fear Appeal
- Fear appeal is a persuasion technique that induces fear by highlighting negative consequences of risky behaviors.
- The goal of fear appeal is to scare people into reducing their current risky behavior or adopting safer alternatives.
- Four components to maximize the success of fear appeal:
- Perceived Severity: Refers to how serious the consequences are.
- Perceived Susceptibility: Relates to how likely one is to face the consequence.
- Response Efficacy: Concerns the effectiveness of the proposed solution.
- Self-Efficacy: Pertains to one's confidence in successfully following the proposed solution.
Danger Control Process and Fear Control Process
- When there is a high perceived threat and high perceived efficacy, people are motivated to protect themselves from the threat and accept the message (danger control process).
- When there is a lower perceived threat or efficacy, people are more motivated to be defensive and reject the message (fear control process).
Perceived Threats
- A high perceived threat does not always warrant the use of fear appeal.
- In cases where the threat is already high, using fear appeal may not be effective.
Narratives
- Narratives are a popular method of persuasion.
- A narrative consists of three elements: characters, events, and causality.
- Narratives can be either factual or fictional.
- Narrative transportation occurs when an individual becomes immersed in a narrative world.
- Factors that contribute to narrative transportation:
- Reduced Counterarguing
- Connection with Characters
- Mental Imagery
- Emotional Engagement
Dark Triad
- The Dark Triad refers to three negative personality traits: narcissism, psychopathy, and Machiavellianism.
- Each trait has a distinct focus:
- Narcissism: Centers on how individuals view themselves, with traits such as arrogance and selfishness.
- Psychopathy: Emphasizes antisocial traits, highlighting a lack of connection with others and emotional depth.
- Machiavellianism: Involves manipulativeness and how individuals use others to achieve their goals.
Social Media and Society
- The Dark Triad traits are subclinical personality traits, meaning that individuals with these tendencies can live a normal life.
- However, these traits can lead to negative consequences not only for the individuals themselves but also for their colleagues and personal relationships.
- Social media has been linked to negative effects, including:
- Well-being: Reduced face-to-face time, upward social comparison, and exposure to harmful online communication.
- Academic Achievement: Time displacement and distraction from multitasking.
- Narcissism: Feedback through likes and comments, and selective self-presentation.
Children's Industry
- The children's industry is growing, despite the global decrease in birth rate.
- The growth can be attributed to the influence of Millennial and Generation Z (MZ) parents, who are accustomed to presenting themselves online and extending this practice to their children.
Fear Appeal
- Fear appeal is a persuasion technique that induces fear by highlighting negative consequences of risky behaviors, aiming to scare people into reducing risky behavior or adopting safer alternatives.
- Four components to maximize fear appeal's success:
- Perceived Severity: seriousness of consequences
- Perceived Susceptibility: likelihood of facing consequences
- Response Efficacy: effectiveness of proposed solution
- Self-Efficacy: confidence in following proposed solution
- If perceived threat is high, individuals are motivated to protect themselves and accept the message (danger control process).
- If perceived threat is low, individuals are more motivated to be defensive and reject the message (fear control process).
Narrative Persuasion
- Narrative persuasion involves using stories to persuade people.
- A narrative has three elements: characters, events, and causality.
- Narratives can be factual or fictional.
- Narrative transportation occurs when individuals become immersed in a narrative world, leading to increased persuasion.
- Three reasons why narratives work:
- Reduced Counterarguing: individuals are less likely to perceive the message as overtly persuasive.
- Connection with Characters: individuals relate to characters and are more likely to be influenced by their experiences.
- Mental Imagery: stories create vivid images, making it easier to recall the connection between the story and the persuasive message.
The Dark Triad
- The Dark Triad refers to three negative personality traits: narcissism, psychopathy, and Machiavellianism.
- Narcissism:
- Derived from Greek myth of Narcissus
- Traits: selfishness, arrogance, lack of empathy, sensitivity to criticism
- Communication style: self-centered, grandiose language, condescending comments, defensive responses
- Psychopathy:
- Traits: lack of empathy, antisocial behavior, manipulativeness, emotional instability
- Communication style: lack of emotional depth, impulsivity
- Machiavellianism:
- Named after 16th-century diplomat Machiavelli
- Traits: manipulativeness, selfishness, lack of emotion and morality
- Communication style: strategic, deceitful, flattery
The Dark Triad and Social Media
- Research suggests that social media can reinforce and increase Dark Triad traits.
- Social media can negatively impact well-being, academic achievement, and narcissism.
- Three negative effects of social media:
- Well-being: reduced face-to-face time, upward social comparison, exposure to harmful online communication
- Academic Achievement: time displacement, distraction from multitasking
- Narcissism: feedback through likes and comments, selective self-presentation
The Growing Children's Industry
- The children's industry is growing, particularly in the Millennial and Generation Z (MZ) parent demographic.
- Social media has created a demand for high-quality children's products, as parents want their children and themselves to look good and feel confident online.
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Description
Learn how fear appeal, a persuasion technique, is used to induce fear and promote behavior change. Understand how public service announcements use fear appeal to encourage people to quit smoking or adopt safer alternatives.
