Adapting to Change at McDonalds
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Questions and Answers

What percentage of the US population classifies themselves as vegetarian or vegan?

  • 15%
  • 12%
  • 5%
  • 9% (correct)

Which factor may deter customers from purchasing plant-based burgers?

  • Higher mark-up on meat burgers
  • Higher production costs for non-meat burgers (correct)
  • Lower demand for non-meat products
  • Limited availability of meat alternatives

What is the mark-up percentage for meat burgers compared to non-meat burgers?

  • 300.00%
  • 276.73% (correct)
  • 174.45%
  • 150.25%

What advantage have rival fast food businesses gained by launching non-meat products?

<p>First mover advantage (B)</p> Signup and view all the answers

Which strategic approach is considered more risky according to Ansoff's matrix?

<p>Product development (C)</p> Signup and view all the answers

What might be necessary for McDonald's to adapt to introducing new plant-based products?

<p>Investment in storage and cooking facilities (B)</p> Signup and view all the answers

What is essential for McDonald's to ensure a constant supply of new meat alternatives?

<p>Establish supply chain relationships with producers (D)</p> Signup and view all the answers

How has McDonald's previous experience with non-meat products affected its current strategy?

<p>It facilitates easy adaptation to changes (C)</p> Signup and view all the answers

What financial capability supports McDonald's ability to adapt physical resources for new products?

<p>Sufficient financial resources (C)</p> Signup and view all the answers

What characteristic of McDonald's menu makes the introduction of non-meat products significant?

<p>Concentration on meat products (B)</p> Signup and view all the answers

What is the primary purpose of Critical Path Analysis (CPA) for McDonald's drive-through redesigns?

<p>To identify the sequence of activities and avoid delays (D)</p> Signup and view all the answers

Which factor might NOT significantly influence the completion time of redesigning drive-throughs?

<p>The number of customers visiting the restaurant (D)</p> Signup and view all the answers

What percentage increase of plant-based burgers and sandwiches has been observed since 2014 in the US?

<p>29% (C)</p> Signup and view all the answers

How is CPA most effective when used in project management?

<p>In conjunction with other decision-making tools (D)</p> Signup and view all the answers

What demographic shows the greatest demand for plant-based products according to the data?

<p>Adults aged 18-29 (C)</p> Signup and view all the answers

Which of the following is a threat to McDonald's entering the plant-based product market?

<p>Growing competition in the market (B)</p> Signup and view all the answers

Which aspect of CPA directly affects the reliability of the project's schedule?

<p>The data accuracy used in the analysis (D)</p> Signup and view all the answers

What percentage of adults want more non-meat fast food options?

<p>36% (B)</p> Signup and view all the answers

What role does external environmental factors play in the redesign of drive-throughs?

<p>They can extend the overall time needed for completion. (B)</p> Signup and view all the answers

What is a potential challenge McDonald's faces with new technology and project timelines?

<p>The complexity of managing 8,000 simultaneous projects (D)</p> Signup and view all the answers

Flashcards

Product Development

Introducing a new product to an existing market. In this case, McDonald's is introducing plant-based burgers to its existing fast-food market.

Market Penetration

Focusing on selling more of existing products to existing customers. In this case, McDonald's would focus on selling more of its existing meat-based products.

First Mover Advantage

The competitive advantage gained by being the first to introduce a new product or service to the market.

Ansoff's Matrix

A tool used to analyze growth strategies for businesses, including product development and market penetration.

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Physical Resources

Tangible assets used by a business to operate, such as premises, equipment, and supplies.

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Supply Chain Relationships

The network of suppliers and distributors that a business works with to deliver its products.

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Non-meat Product Storage

Special facilities required to store plant-based products separately from meat products.

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Financial Resources

The money or assets available to a business to fund its operations and growth.

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Adapting Physical Resources

Adjusting a company's physical infrastructure to accommodate new products or services.

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Experience in Non-meat Products

Having prior experience in developing and selling non-meat products.

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Critical Path Analysis (CPA)

A project management technique that identifies the most crucial activities and their sequence to minimize delays. It helps determine the shortest possible completion time for a project.

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CPA in Drive-Through Redesign

McDonald's uses CPA to plan the redesign of drive-throughs, determining the most efficient timeline for each stage, such as planning, demolition, and construction.

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CPA and Resource Allocation

CPA helps identify tasks with 'slack,' allowing resources to be shifted to critical activities, optimizing the completion time.

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Data Accuracy in CPA

The accuracy of data (task durations) significantly impacts the reliability of the CPA network, especially when dealing with new technologies or large projects.

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Plant-Based Product Market

There's a rising demand for plant-based products, with a 29% increase in plant-based burgers and sandwiches since 2014 in the US.

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McDonald's Plant-Based Opportunity

McDonald's can benefit from the growing demand for plant-based options by offering them on their menu, potentially attracting a wider customer base.

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Target Audience for Plant-Based Food

Adults aged 18-29 show the highest demand for plant-based options, aligning with McDonald's target audience.

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Threats to Plant-Based Market Entry

McDonald's faces challenges entering the plant-based market, as it might be difficult to cater to diverse plant-based preferences and meet the expectations of existing plant-based brands.

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Health and Environmental Concerns

Concerns regarding the health and environmental impacts of meat consumption drive many adults towards non-meat products.

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CPA as a Management Tool

CPA is a valuable tool for project management and decision-making but should be used in conjunction with other tools for greater effectiveness.

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Study Notes

Critical Path Analysis at McDonald's

  • Critical path analysis (CPA) precisely sequences activities for timely completion, avoiding delays.
  • McDonald's uses CPA to schedule drive-through redesigns, minimizing project risks and costs during simultaneous technology implementation and rebuilds of 8,000 drive-throughs.
  • CPA helps identify activities with flexibility (slack/float) allowing resource reallocation to crucial tasks for optimal completion time.
  • Accuracy of initial data is crucial for an accurate CPA network. New projects, like introducing AI, might present prediction challenges regarding activity durations.
  • Redesigning 8,000 drive-throughs globally presents potential challenges, especially considering external factors like weather that could impact timelines.

Opportunities and Threats from Plant-Based Foods

  • Plant-based burger and sandwich sales in the US increased by 29% between 2014 and 2024.
  • 36% of adults prefer non-meat fast food options, creating a growing market demand.
  • Plant-based burgers are more costly to produce than meat equivalents.

Adapting Physical Resources at McDonald's

  • Physical resources (premises, equipment) for new plant-based products may require investments.
  • Separate storage and cooking facilities may be necessary for non-meat products.
  • McDonald's needs to build relationships with plant-based food providers for consistent product supply.
  • McDonald's has experience and resources to handle this expanded product range.

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Adapting to Changes at McDonalds Case Study PDF

Description

This quiz delves into how McDonald's utilizes Critical Path Analysis (CPA) to efficiently manage the redesign of drive-throughs. Explore the impact of timely project completion, risk management, and the challenges posed by new technology implementations. Test your understanding of project management principles in a real-world context.

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