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Depending on the type of crisis, the communication team might need to start searching for social communications referring to the crisis and start addressing these communications immediately.

False

Who are the airline brand ambassadors?

  • Airline followers who share good perceptions of the brand (correct)
  • Airline senior management members
  • Airline representatives on social media
  • Which of the following statements is not correct?

  • Airlines should post high-quality content only
  • Airlines should keep control over their messages
  • Airlines should not react to negative repones (correct)
  • Airlines should build communities of brand ambassadors
  • Some of the purposes of airlines using social media include brand development and product marketing.

    <p>True</p> Signup and view all the answers

    Regarding airline social media, which of the following statement is not correct?

    <p>Both the two options</p> Signup and view all the answers

    What are the three types of Crisis?

    <p>Sudden, Bizarre, Smoldering</p> Signup and view all the answers

    What is the reason that Social media could be an efficient and effective tool for airlines in crisis management?

    <p>Social media allows airlines to reach a large member of the general public in a short time</p> Signup and view all the answers

    Airlines should use their social media accounts actively. Therefore, airlines need to update their content as often as possible regardless of the quality of the information.

    <p>False</p> Signup and view all the answers

    Which of the following is not an objective that airlines use social media?

    <p>To present opinions</p> Signup and view all the answers

    The more transparent the message from an airline the less chance for rumors to form.

    <p>True</p> Signup and view all the answers

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