Podcast
Questions and Answers
Depending on the type of crisis, the communication team might need to start searching for social communications referring to the crisis and start addressing these communications immediately.
Depending on the type of crisis, the communication team might need to start searching for social communications referring to the crisis and start addressing these communications immediately.
False (B)
Who are the airline brand ambassadors?
Who are the airline brand ambassadors?
- Airline followers who share good perceptions of the brand (correct)
- Airline senior management members
- Airline representatives on social media
Which of the following statements is not correct?
Which of the following statements is not correct?
- Airlines should post high-quality content only
- Airlines should keep control over their messages
- Airlines should not react to negative repones (correct)
- Airlines should build communities of brand ambassadors
Some of the purposes of airlines using social media include brand development and product marketing.
Some of the purposes of airlines using social media include brand development and product marketing.
Regarding airline social media, which of the following statement is not correct?
Regarding airline social media, which of the following statement is not correct?
What are the three types of Crisis?
What are the three types of Crisis?
What is the reason that Social media could be an efficient and effective tool for airlines in crisis management?
What is the reason that Social media could be an efficient and effective tool for airlines in crisis management?
Airlines should use their social media accounts actively. Therefore, airlines need to update their content as often as possible regardless of the quality of the information.
Airlines should use their social media accounts actively. Therefore, airlines need to update their content as often as possible regardless of the quality of the information.
Which of the following is not an objective that airlines use social media?
Which of the following is not an objective that airlines use social media?
The more transparent the message from an airline the less chance for rumors to form.
The more transparent the message from an airline the less chance for rumors to form.
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