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Creative Marketing MCQs - Retention, Critical Thinking, and Scenario-based

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Questions and Answers

Which of the following is NOT a benefit of having a dedicated landing page?

Reduced tracking capabilities (correct)
Improved lead quality
Increased conversion rates
Better brand awareness

Which of these best describes the purpose of a CTA (call to action) on a website?

To direct users to the website's navigation menu
To provide general information about the website's content
To display the website's branding and logo
To encourage users to take a specific action, such as making a purchase or signing up for a newsletter (correct)

Which of the following is NOT a recommended best practice for creating an effective CTA?

Avoid testing different CTAs to see which ones perform best (correct)
Make the CTA stand out with contrasting colors
Use urgency and scarcity to create a sense of urgency
Use strong verbs

Which of these metrics is NOT mentioned in the text as a relevant metric to track using analytics tools?

Bounce rates (C) Signup and view all the answers

What is the primary purpose of using a dedicated landing page for a marketing campaign?

To capture leads and generate sales (C) Signup and view all the answers

When creating a banner for creative marketing, what should be the primary focus?

Defining a clear central message or idea to convey (B) Signup and view all the answers

Which of the following is NOT a recommended approach for developing a strong visual identity for a banner?

Using imagery that contradicts the brand identity (D) Signup and view all the answers

What is the purpose of including a strong call to action (CTA) in a banner?

To clearly indicate what action the viewer should take (B) Signup and view all the answers

Why is it important to make a banner mobile-friendly?

To ensure the banner is visible on various screen sizes and devices (D) Signup and view all the answers

Which of the following is the most effective way to continuously improve the performance of a banner?

Conducting A/B testing to identify the most effective design elements and messaging (C) Signup and view all the answers

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