10 Questions
Which of the following is NOT a benefit of having a dedicated landing page?
Reduced tracking capabilities
Which of these best describes the purpose of a CTA (call to action) on a website?
To encourage users to take a specific action, such as making a purchase or signing up for a newsletter
Which of the following is NOT a recommended best practice for creating an effective CTA?
Avoid testing different CTAs to see which ones perform best
Which of these metrics is NOT mentioned in the text as a relevant metric to track using analytics tools?
Bounce rates
What is the primary purpose of using a dedicated landing page for a marketing campaign?
To capture leads and generate sales
When creating a banner for creative marketing, what should be the primary focus?
Defining a clear central message or idea to convey
Which of the following is NOT a recommended approach for developing a strong visual identity for a banner?
Using imagery that contradicts the brand identity
What is the purpose of including a strong call to action (CTA) in a banner?
To clearly indicate what action the viewer should take
Why is it important to make a banner mobile-friendly?
To ensure the banner is visible on various screen sizes and devices
Which of the following is the most effective way to continuously improve the performance of a banner?
Conducting A/B testing to identify the most effective design elements and messaging
Test your students' understanding and retention of Creative Marketing with 10 hard MCQs featuring a mix of retention, critical thinking, and scenario/application based questions. Each question comes with 4 options provided, along with the right answer.
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