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Questions and Answers
What is one of the key points the speaker emphasizes regarding perceived value and marketing?
What is one of the key points the speaker emphasizes regarding perceived value and marketing?
- Inflating perceived value leads to long-term customer retention.
- Marketing should focus solely on hyping up the product or service.
- Customer feedback should not be considered when evaluating perceived value.
- Aligning perceived value with actual value is crucial. (correct)
Why does the speaker warn against inflating perceived value in marketing?
Why does the speaker warn against inflating perceived value in marketing?
- To encourage customers to share positive testimonials.
- To prevent negative feedback and reputation damage. (correct)
- To attract more leads to the business.
- To make sales quickly and boost revenue.
What is highlighted as a common mistake made by businesses in relation to perceived value and marketing?
What is highlighted as a common mistake made by businesses in relation to perceived value and marketing?
- Focusing on customer needs and feedback.
- Utilizing market research to enhance product value.
- Constantly aligning perceived value with actual value.
- Putting too much energy into perceived value while neglecting product flaws. (correct)
What behavior should a good marketer be adept at understanding?
What behavior should a good marketer be adept at understanding?
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Why does the speaker mention the importance of market research and customer feedback for marketers?
Why does the speaker mention the importance of market research and customer feedback for marketers?
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