Creating Value in Marketing

Inflating perceived value leads to long-term customer retention.

Marketing should focus solely on hyping up the product or service.

Customer feedback should not be considered when evaluating perceived value.

Aligning perceived value with actual value is crucial. (correct)

To encourage customers to share positive testimonials.

To prevent negative feedback and reputation damage. (correct)

To attract more leads to the business.

To make sales quickly and boost revenue.

Focusing on customer needs and feedback.

Utilizing market research to enhance product value.

Constantly aligning perceived value with actual value.

Putting too much energy into perceived value while neglecting product flaws. (correct)

<p>Consumer behavior and decision-making processes.</p> Signup and view all the answers

<p>To better understand consumer behavior and make informed decisions.</p> Signup and view all the answers