Creating Value in Marketing
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Questions and Answers

What is one of the key points the speaker emphasizes regarding perceived value and marketing?

  • Inflating perceived value leads to long-term customer retention.
  • Marketing should focus solely on hyping up the product or service.
  • Customer feedback should not be considered when evaluating perceived value.
  • Aligning perceived value with actual value is crucial. (correct)

    • Why does the speaker warn against inflating perceived value in marketing?

  • To encourage customers to share positive testimonials.
  • To prevent negative feedback and reputation damage. (correct)
  • To attract more leads to the business.
  • To make sales quickly and boost revenue.

    • What is highlighted as a common mistake made by businesses in relation to perceived value and marketing?

  • Focusing on customer needs and feedback.
  • Utilizing market research to enhance product value.
  • Constantly aligning perceived value with actual value.
  • Putting too much energy into perceived value while neglecting product flaws. (correct)

    • What behavior should a good marketer be adept at understanding?

    <p>Consumer behavior and decision-making processes.</p> Signup and view all the answers

    Why does the speaker mention the importance of market research and customer feedback for marketers?

    <p>To better understand consumer behavior and make informed decisions.</p> Signup and view all the answers

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