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Creating Elevator Pitches

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Questions and Answers

What is NOT a key component of an elevator pitch based on the text?

Identifying the problems you solve

Mentioning how you're different from other businesses

Emphasizing the importance of closing a sale quickly (correct)

Asking an open-ended question to engage the listener

What is one key aspect that demonstrates credibility or value in an elevator pitch?

Providing statistics or facts about your business (correct)

Mentioning your elevator pitch framework

Highlighting how you're different from other competitors

Asking the listener about their current approach to marketing

What is the author's view on the traditional 'always be closing' approach in elevator pitches?

It is a practical and effective method in modern business

It aligns well with the purpose of starting a conversation

It is essential for converting customers within 20-30 seconds

It is unrealistic and not the main goal of an elevator pitch (correct)

What does the author suggest is the primary purpose of an elevator pitch?

To start a conversation and engage the listener Signup and view all the answers

Which of the following is NOT mentioned as a key component of an elevator pitch?

Providing a detailed company history Signup and view all the answers

What is the main purpose of an elevator pitch?

To quickly communicate key messages and spark interest in the business Signup and view all the answers

How long should an elevator pitch ideally take to deliver?

20-30 seconds Signup and view all the answers

Which of the following is NOT a key element to include in an elevator pitch?

Discussing personal hobbies and interests Signup and view all the answers

Why is it important to mention a big client or credibility stat in an elevator pitch?

To immediately establish credibility Signup and view all the answers

In addition to sparking interest, what is another purpose an elevator pitch serves?

To effectively communicate the business in a brief manner Signup and view all the answers