10 Questions
What is one key factor to consider when creating a marketing calendar?
Environmental factors
How does the text suggest marketers should approach focus areas in different quarters?
Focus on different areas of the funnel each quarter
What is the purpose of including objectives in a quarter-by-quarter breakdown?
To provide a clear direction for marketing efforts
Why is it important to not rush the creation of a marketing calendar?
To allow time for fresh ideas and learning
What is one document provided with the lesson to help create a marketing calendar?
12-month marketing plan template
Which factor should marketers prioritize when plotting out their 12-month marketing plan?
Environmental impact
What should marketers focus on while deciding which area of the sales funnel to prioritize in each quarter?
Strategic planning
Why does the text emphasize being strategic when creating a marketing calendar?
To ensure maximum impact from campaigns
What does the text suggest about creating multiple drafts of a marketing calendar?
It allows for more ideas to be generated and considered before finalizing
What does the text imply by stating 'you really can't go wrong' in the context of creating a marketing calendar?
There are many correct ways to approach planning a calendar
Learn how to transfer your tactical marketing plan into a 12-month marketing calendar by considering factors like seasonality, trends, and important calendar events. Understand how to align your marketing activities with holidays such as Easter, Christmas, and Valentine's Day.
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