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Creating a Marketing Calendar

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Questions and Answers

What is one key factor to consider when creating a marketing calendar?

Number of competitors

Environmental factors (correct)

Seasonal discounts

Personal circumstances

How does the text suggest marketers should approach focus areas in different quarters?

Focus on the same area of the funnel each quarter

Maintain the same focus throughout the year

Focus on different areas of the funnel each quarter (correct)

Shift focus randomly without a plan

What is the purpose of including objectives in a quarter-by-quarter breakdown?

To showcase the achievements

To provide a clear direction for marketing efforts (correct)

To track environmental changes

To evaluate competitor strategies

Why is it important to not rush the creation of a marketing calendar?

To allow time for fresh ideas and learning Signup and view all the answers

What is one document provided with the lesson to help create a marketing calendar?

12-month marketing plan template Signup and view all the answers

Which factor should marketers prioritize when plotting out their 12-month marketing plan?

Environmental impact Signup and view all the answers

What should marketers focus on while deciding which area of the sales funnel to prioritize in each quarter?

Strategic planning Signup and view all the answers

Why does the text emphasize being strategic when creating a marketing calendar?

To ensure maximum impact from campaigns Signup and view all the answers

What does the text suggest about creating multiple drafts of a marketing calendar?

It allows for more ideas to be generated and considered before finalizing Signup and view all the answers

What does the text imply by stating 'you really can't go wrong' in the context of creating a marketing calendar?

There are many correct ways to approach planning a calendar Signup and view all the answers