Podcast
Questions and Answers
Product Differentiation – The ______ of creating a competitive advantage by designing goods or services to satisfy customer needs.
Product Differentiation – The ______ of creating a competitive advantage by designing goods or services to satisfy customer needs.
process
Market Segmentation – The ______ a company decides to group customers based on important differences in their needs or preferences, to gain a competitive advantage.
Market Segmentation – The ______ a company decides to group customers based on important differences in their needs or preferences, to gain a competitive advantage.
way
Cost-Leadership Strategy – A ______ of trying to outperform competitors by doing everything possible to produce goods or services at a cost lower than they do.
Cost-Leadership Strategy – A ______ of trying to outperform competitors by doing everything possible to produce goods or services at a cost lower than they do.
strategy
Differentiation Strategy – A ______ of trying to achieve a competitive advantage by creating a product that is perceived by customers as unique in some important way.
Differentiation Strategy – A ______ of trying to achieve a competitive advantage by creating a product that is perceived by customers as unique in some important way.
Stuck in the Middle – The ______ of a company whose strategy fails because it has made product/market choices in a way that does not lead to a sustained competitive advantage.
Stuck in the Middle – The ______ of a company whose strategy fails because it has made product/market choices in a way that does not lead to a sustained competitive advantage.
What is business-level strategy?
What is business-level strategy?
What are customer needs?
What are customer needs?
Define market segmentation.
Define market segmentation.
Explain cost-leadership strategy.
Explain cost-leadership strategy.
What is price signaling?
What is price signaling?
