Questions and Answers
In Parks & Rec, what marketing approach is most often used in commercial recreation?
What is Market Positioning?
How the community perceives the agency and services
What are five ways an agency can establish a unique position in the market?
- Uniqueness of product, 2. Product quality, 3. Location, 4. Promotions, 5. Brand loyalty
What is Branding?
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What three things does Branding include?
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What are eight things that formalized partnerships with outside organizations should address?
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What may advocacy on behalf of the organization to the public and media include?
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What attitudes or behaviors may agencies advocate for?
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What are some political topics Parks and Recreation agencies could advocate for?
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True or False: Citizens can often be more influential than agency staff when advocating for political policies.
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What are some tools that both the agency and the public can use for advocacy purposes?
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What is interdepartmental coordination/structural integration?
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What is the Chain of Command?
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True or False: The First Amendment protects your right to lobby members of congress and congressional staff, committees, and state legislators.
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What is organizational structure?
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True or False: Appropriated federal or state funds may be used, directly or indirectly, to pay for lobbying activities.
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What are three ways to foster strong departmental relationships?
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In-service training should focus on what?
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What is benchmarking?
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What are rules?
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What are policies?
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What is an example of a policy?
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What are procedures?
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What are the three categories of a public Parks and Recreation agency's services?
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What are the three responsibilities of a PRP?
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What do evaluations explain?
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What is a needs assessment?
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What two conflicting management strategies exist in Parks and Recreation?
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What are examples of rules in parks?
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What is an example of a policy related to model aircraft?
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What is a procedure for obtaining a permit?
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What is a comprehensive plan?
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What is a master plan?
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What does the strategic plan entail?
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What is required by the ADA act of 1992?
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What is the order of priorities for ADA barrier removal?
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What influences customer expectations?
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What regulatory policies must PRP be aware of?
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What are the minimum and maximum levels of maintenance standards for Parks and Recreation?
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What is routine maintenance?
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What are examples of routine maintenance activities?
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What is a work order?
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What can landscaping maintenance enhance?
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What is an RFP?
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What is preventative maintenance?
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What is the difference between a credit card and a P-card?
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What is the difference between a standard and blanket P.O.?
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What is a market?
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What are the 4 P's of the marketing mix?
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What is collaboration in a Parks and Recreation context?
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What is an alliance?
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What is a partnership?
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What does the marketing mix: product refer to?
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What does marketing mix: price influence?
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What aspects does marketing mix: place cover?
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What is the marketing mix: promotion?
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What is market segmentation?
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What are four variables for market segmentation?
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What is target marketing?
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What is a theme in program design?
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What is a job analysis?
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What aspects of parks and recreation provide the most community-wide benefits?
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What are individual benefits of parks?
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What are community benefits of parks?
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What aspects of parks and recreation provide the most individual benefits?
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What is positioning in a parks and recreation context?
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What are the 7 approaches to educating the public about parks and recreation?
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What is the purpose of a Friends group?
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What type of organization are most Friends groups?
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What are five ways to collect public input regarding policies?
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What are the three purposes of public meetings?
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What is a focus group?
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What is the role of a focus group facilitator?
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What is the maximum size of a focus group?
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What are Citizen Advisory Groups?
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What are surveys used for?
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What is the difference between closed-ended and open-ended survey questions?
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What is a referendum?
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What is a vision statement?
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What is a mission statement?
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What three questions does an organization's mission statement answer?
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What are 6 benefits to forming relationships with other agencies?
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What is a comprehensive marketing plan?
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What does market represent?
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What do current buyers in a market represent?
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What do potential buyers in a market represent?
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True or False: It is often more efficient to encourage a non-user to become a user than to increase the participation rates of current users.
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What is the price-value relationship?
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What aspects are included in the Place of the marketing mix?
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What are the 4 parts of the promotions mix?
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What is advertising?
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What are sales promotions and incentives?
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Name three examples of sales promotions and incentives.
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What is personal selling?
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What is publicity?
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What is the difference between advertising and publicity?
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What is mass marketing?
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What are the three approaches to target marketing?
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What does the undifferentiated approach to target marketing imply?
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What does the differentiated approach to target marketing involve?
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What is the concentrated marketing approach?
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Study Notes
Parks and Recreation Professional (CPRP) Exam Concepts
- Benchmarking: Comparing an organization's practices with others to identify improvement opportunities.
- Rules: Specific guidelines directing participants’ and employees’ actions.
- Policies: Broad frameworks guiding decisions, open to interpretation based on circumstances.
- Procedures: Step-by-step processes outlined in manuals for task implementation.
Categories of Services
- Public Parks and Recreation agencies offer three main services: Parks, Programs, and Facilities.
- The PRP's responsibility includes ensuring public access to quality recreation programs, attractive parks, and safe facilities.
Evaluations and Assessments
- Evaluations measure the effectiveness of services and expenditures in meeting community needs.
- Needs assessments gather community feedback on perceptions and attitudes towards Parks and Recreation resources.
Management Strategies
- Ongoing conflict exists between Conservation and Development in Parks and Recreation management.
Legal Considerations
- The ADA Act of 1992 mandates physical alterations to public facilities for accommodating disabilities and removing barriers.
- The Department of Justice prioritizes barrier removal for individuals with disabilities based on sequential accessibility factors.
Maintenance Standards
- Minimum maintenance: Ensuring safety.
- Maximum maintenance: Providing comfort and a sense of well-being.
Marketing in Parks and Recreation
- Marketing Mix includes Product, Price, Place, and Promotion: essential for delivering services to targeted demographics.
- Market Segmentation subdivides the larger market into smaller groups based on demographics, geography, psychographics, and behaviors.
Community Benefits
- Community benefits from parks improve general living conditions and property values, while individual benefits come from direct participation in programs.
Collaborative Efforts
- Collaborations: Short-term solutions for specific problems.
- Alliances: Longer-term, more committed relationships between organizations.
- Partnerships: Strongest form of cooperation creating entirely new entities to achieve common goals.
Public Engagement and Input
- Gathering public input can be done through public meetings, focus groups, Citizen Advisory Groups, surveys, and referendums.
- Focus Groups help gather opinions from a small group of representative patrons.
Strategic Planning
- Vision Statement: Describes the organization's aspirations for the future.
- Mission Statement: Defines the organization's purpose and the services provided.
Relationship Building
- Agencies develop relationships to enhance service delivery, pool resources, avoid redundancy, and optimize efficiency.
Advocacy and Education
- Advocacy may include educational activities, successful outcomes, and involvement in political processes to promote community well-being.
Branding and Positioning
- Branding establishes an agency's identity in the public’s mind through its name, logo, and image.
- Effective Market Positioning reflects how the community perceives the agency and its services.
Proposal Requests and Contracts
- RFP (Request for Proposal) is a formal document soliciting bids for services or products from vendors.
- Work Orders are used to request specific maintenance tasks, initiated by PRPs or facility users.
Maintenance Types
- Routine Maintenance: Regular upkeep to improve facility appearance.
- Preventative Maintenance: Regular inspections to avert potential issues and prolong equipment life.
Sales Strategies
- Sales Promotions include special offers like buy-one-get-one-free or free passes to encourage participation.
Evaluation and Adjustment
- A Comprehensive Marketing Plan ensures services are tailored and accessible, maximizing resource exchange satisfaction.
Market Demand
- Current buyers represent actual demand, while potential buyers indicate latent demand, revealing future participation possibilities.
Target Marketing Approaches
- Approaches to Target Marketing include undifferentiated, differentiated, and concentrated strategies to effectively reach specific audiences.### Environmental Protection and Services
- Environmental protection includes initiatives aimed at preserving natural resources and ecosystems.
- Services for people with disabilities enhance accessibility and quality of life, ensuring equal opportunities.
- Long-range park and recreation planning emphasizes sustainable development and community engagement.
- Combating violence and substance abuse focuses on prevention, education, and support programs.
Influence of Citizens in Advocacy
- Citizens can surpass agency staff in advocacy, wielding significant influence over political policies.
- Public advocacy affects national, state, and local legislation and funding decisions across government levels.
Advocacy Tools
- Writing letters to local newspapers serves to raise awareness and rally community support.
- Contacting political representatives via letters and emails can directly influence policy considerations.
- Meeting with local political representatives allows for direct dialogue and relationship building.
- Organizing community meetings fosters collective action and discussion on pertinent issues.
- Distributing public education materials informs the community and encourages advocacy.
Interdepartmental Coordination
- Involves aligning tasks, roles, functions, and units for efficient and effective operations within organizations.
Chain of Command
- Refers to the hierarchy of authority within an organization, clarifying the relationship between supervisors and employees.
First Amendment Rights
- Protects the right to lobby members of Congress, congressional staff, and state legislators, ensuring free expression of political advocacy.
Organizational Structure
- Defines how job tasks are divided, grouped, and coordinated, affecting overall organizational efficiency.
Lobbying and Funding Regulations
- Federal or state appropriated funds cannot be used for lobbying activities; personal funds and donations are permissible.
Fostering Departmental Relationships
- Vetting policies through all departments ensures buy-in and comprehensive perspectives before implementation.
- Structured and positive meetings enhance collaboration, requiring purpose, agendas, appropriate participants, and clear action steps.
- Providing adequate resources is essential for departments to meet their operational goals effectively.
In-Service Training
- Focuses on enhancing employee performance, knowledge, and skills, aligning them with organizational objectives.
- Also serves to inform staff about new policies, procedures, and agency activities, fostering ongoing professional development.
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Test your knowledge with these flashcards designed for the Certified Parks and Recreation Professional (CPRP) exam. Each card provides key terms and definitions crucial for understanding the policies, rules, and benchmarking processes in parks and recreation. Perfect for exam preparation!