CPRP Exam Flashcards

How the community perceives the agency and services

1. Uniqueness of product, 2. Product quality, 3. Location, 4. Promotions, 5. Brand loyalty

<p>Process whereby the agency creates an image in the mind of consumers as to who it is.</p> Signup and view all the answers

<ol> <li>Name of agency, 2. Logo, 3. Image of the product/service</li> </ol> Signup and view all the answers

<ol> <li>Purpose of relationship, 2. Partner roles and responsibilities, 3. Decision-making process, 4. Communication process, 5. Deliverables, 6. Timelines, 7. Resources, 8. Evaluation of the partnership including exit/termination strategy</li> </ol> Signup and view all the answers

<ol> <li>Educational activities, 2. Outcomes-based programming, 3. Involvement in the political process</li> </ol> Signup and view all the answers

<p>Environmental protection, health and wellness, cultural understanding, or racial harmony</p> Signup and view all the answers

<p>Environmental protection, services for people with disabilities, long-range park and rec planning and development, combating violence and substance abuse</p> Signup and view all the answers

<p>True</p> Signup and view all the answers

<ol> <li>Writing letters to local newspapers, 2. Contacting political representatives via letters and email, 3. Meeting with local political representatives, 4. Organizing community meetings, 5. Distributing public education materials</li> </ol> Signup and view all the answers

<p>The process of coordinating tasks, roles, functions, and units so that work gets done efficiently and effectively.</p> Signup and view all the answers

<p>The line of authority between supervisor and employee</p> Signup and view all the answers

<p>True</p> Signup and view all the answers

<p>How job tasks are formally divided, grouped, and coordinated.</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<ol> <li>Vet policies through all departments before implementation, 2. Make meetings a positive experience with clear outcomes, 3. Departments should have adequate resources to accomplish the goals of the units</li> </ol> Signup and view all the answers

<p>Individual employee performance, knowledge, and skill development</p> Signup and view all the answers

<p>The process of comparing an organization's practices and technologies with those of other companies.</p> Signup and view all the answers

<p>Specific directives that guide participants and employees to act in a prescribed manner.</p> Signup and view all the answers

<p>Broad guidelines that are open to interpretation and set the direction based on circumstances.</p> Signup and view all the answers

<p>Anti-discrimination policy.</p> Signup and view all the answers

<p>Chronological sequences of activities defining steps for implementation.</p> Signup and view all the answers

<p>Parks, programs, and facilities.</p> Signup and view all the answers

<ol> <li>Participate in quality recreation programs, 2. Enjoy attractive parks, 3. Ensure that facilities are effective and safe.</li> </ol> Signup and view all the answers

<p>The value of expenditures on services and whether they meet community needs.</p> Signup and view all the answers

<p>Feedback on community attitudes, opinions, and perceptions regarding the Parks and Recreation department and its resources.</p> Signup and view all the answers

<p>Conservation and development.</p> Signup and view all the answers

<p>No flying of model aircrafts behind zero line, no aerobatics or high-speed passes.</p> Signup and view all the answers

<p>Model aircraft/boats shall be allowed only by permit issued by the Parks and Recreation Director.</p> Signup and view all the answers

<p>To obtain a permit, first call the Parks and Recreation Director, then pay permit fees and submit an application.</p> Signup and view all the answers

<p>Identifies short and long-term priorities for the Parks and Recreation department.</p> Signup and view all the answers

<p>Subsets of the comprehensive plan focusing on physical resources and development, typically updated every 10 years.</p> Signup and view all the answers

<p>Development or revision of mission and vision and an action plan for achieving goals based on data analysis.</p> Signup and view all the answers

<p>Physical alterations to public accommodations must be made to accommodate people with disabilities.</p> Signup and view all the answers

<ol> <li>Access for those with disabilities, 2. Access to areas where programs and services are offered, 3. Access to restrooms and drinking fountains.</li> </ol> Signup and view all the answers

<p>The image/reputation of the agency, prior experiences, marketing materials, and word-of-mouth feedback.</p> Signup and view all the answers

<p>OSHA, EPA, EEOC, FDA, NLRB.</p> Signup and view all the answers

<p>Minimum level: Maintain area so it is safe; Maximum level: Maximum occupant safety and comfort.</p> Signup and view all the answers

<p>Preserving or improving the appearance of a facility; less frequent than housekeeping activities.</p> Signup and view all the answers

<p>Stripping/waxing floors, painting walls, cleaning fixtures.</p> Signup and view all the answers

<p>A form requesting that specific maintenance services be performed.</p> Signup and view all the answers

<p>Attractiveness, user invitation, traffic channeling, safety, and distraction of unattractive areas.</p> Signup and view all the answers

<p>A document sent to potential vendors requesting a proposal on a product or service.</p> Signup and view all the answers

<p>A program of regular inspections and care to avert potential problems.</p> Signup and view all the answers

<p>Credit cards can carry over a balance; P-cards must be paid off at the end of the month.</p> Signup and view all the answers

<p>Standard P.O.s are for one-time deliveries; Blanket P.O.s are for small, continuous purchases billed once per month.</p> Signup and view all the answers

<p>The set of actual and potential buyers of a product or service.</p> Signup and view all the answers

<p>Product, Price, Place, Promotion.</p> Signup and view all the answers

<p>A short-term relationship that lasts until a problem is solved.</p> Signup and view all the answers

<p>A relationship requiring high levels of commitment between organizations.</p> Signup and view all the answers

<p>The strongest relationship formed when two or more partners create an entirely new entity.</p> Signup and view all the answers

<p>Services and facilities offered to the public.</p> Signup and view all the answers

<p>The perceived value and affordability of programs.</p> Signup and view all the answers

<p>Distribution of programs, accessibility, and geographic considerations.</p> Signup and view all the answers

<p>Means of communicating the value of a product.</p> Signup and view all the answers

<p>The process of subdividing a larger market into smaller, more similar markets.</p> Signup and view all the answers

<ol> <li>Demographics, 2. Geography, 3. Psychographics, 4. Behaviors.</li> </ol> Signup and view all the answers

<p>Markets the agency chooses to focus on for a particular product.</p> Signup and view all the answers

<p>The concept driving a program's design and marketing.</p> Signup and view all the answers

<p>A foundation for the job description.</p> Signup and view all the answers

<p>Parks and natural areas, followed by facilities and programs.</p> Signup and view all the answers

<p>Benefits experienced by those who directly participate in an activity.</p> Signup and view all the answers

<p>Benefits that contribute to the betterment of the community at large.</p> Signup and view all the answers

<p>Programs and facilities.</p> Signup and view all the answers

<p>Establishing and maintaining a positive image of the agency in the community.</p> Signup and view all the answers

<ol> <li>Formulate a position statement, 2. Listen to elected officials, 3. Find research that supports parks and recreation, 4. Select 3 issues to demonstrate value, 5. Be consistent with messaging, 6. Offer testimonials, 7. Use cost/benefit analyses.</li> </ol> Signup and view all the answers

<p>To solicit public support on behalf of the agency.</p> Signup and view all the answers

<p>501(c)3 tax-exempt nonprofit.</p> Signup and view all the answers

<p>Public meetings, focus groups, Citizen Advisory Groups, surveys, and referendums.</p> Signup and view all the answers

<ol> <li>Inform the public about changes, 2. Consult on issues, 3. Involve the public in discussions.</li> </ol> Signup and view all the answers

<p>A small representative group assembled to discuss a topic.</p> Signup and view all the answers

<p>To ascertain perceptions, opinions, beliefs, and attitudes about a given subject.</p> Signup and view all the answers

<p>10 people.</p> Signup and view all the answers

<p>Groups formed to provide feedback and direction on specific issues.</p> Signup and view all the answers

<p>To gather input regarding policies and procedures.</p> Signup and view all the answers

<p>Closed-ended questions make data analysis easier; open-ended questions provide richer information.</p> Signup and view all the answers

<p>An issue placed on the ballot for voters to give feedback.</p> Signup and view all the answers

<p>It expresses what the organization should become in the future.</p> Signup and view all the answers

<p>A statement of the organization's purpose.</p> Signup and view all the answers

<ol> <li>Who the customers are, 2. What services are provided, 3. How services will be provided.</li> </ol> Signup and view all the answers

<ol> <li>Higher service levels, 2. Pooling resources, 3. Avoiding duplication, 4. Gaining expertise, 5. Demonstrating wise use of tax dollars, 6. Enhancing flexibility.</li> </ol> Signup and view all the answers

<p>It ensures services are tailored to customer wants and affordably priced.</p> Signup and view all the answers

<p>The set of actual and/or potential buyers.</p> Signup and view all the answers

<p>Actual demand.</p> Signup and view all the answers

<p>Latent demand.</p> Signup and view all the answers

<p>False</p> Signup and view all the answers

<p>The connection between the selling price of an item and its worth to the customer.</p> Signup and view all the answers

<ol> <li>Accessibility of programs, 2. Facilities, 3. Geographic proximity, 4. Atmosphere, 5. Distribution intensity, 6. Day and time of programs.</li> </ol> Signup and view all the answers

<ol> <li>Advertising, 2. Sales promotions, 3. Personal selling, 4. Publicity.</li> </ol> Signup and view all the answers

<p>A paid form of communication distributed through the media.</p> Signup and view all the answers

<p>Promotions that have financial value to the customer.</p> Signup and view all the answers

<ol> <li>Buy-one get-one free, 2. Prizes, 3. Free passes.</li> </ol> Signup and view all the answers

<p>Direct contact between a salesperson and a customer.</p> Signup and view all the answers

<p>Exposure gained by the agency through media that is not paid for.</p> Signup and view all the answers

<p>Advertising is paid exposure; publicity is free exposure not paid for by the agency.</p> Signup and view all the answers

<p>Wastes resources on unlikely responders and is inefficient.</p> Signup and view all the answers

<ol> <li>Undifferentiated approach, 2. Differentiated approach, 3. Concentrated marketing approach.</li> </ol> Signup and view all the answers

<p>One marketing mix is used for all programs and services.</p> Signup and view all the answers

<p>Identifying distinct market segments and targeting them with specific marketing mixes.</p> Signup and view all the answers

<p>Selects one or two distinct market segments and focuses marketing efforts on those.</p> Signup and view all the answers