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Questions and Answers
Hot Topic specializes in which of the following?
What is the primary target audience of Hot Topic?
What percentage of Hot Topic's revenue comes from sales of licensed band T-shirts?
Where was the first Hot Topic store opened?
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Who was the CEO of Hot Topic from 2011 to 2016?
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Study Notes
Hot Topic, Inc: A Retail Chain for Counterculture Clothing and Accessories
- Hot Topic is an American retail chain that specializes in counterculture-related clothing and accessories, as well as licensed music.
- The stores are targeted towards an audience interested in rock music and video gaming, with most customers ranging from teens to young adults.
- Approximately 40% of Hot Topic's revenue comes from sales of licensed band T-shirts.
- Hot Topic frequently negotiates exclusive licensing agreements with musical artists, movie studios, and graphic artists.
- The majority of Hot Topic stores are located in regional shopping malls.
- The first Hot Topic store was opened in November 1989 in Montclair Plaza, Montclair, California.
- The founder of Hot Topic, Orv Madden, was a former executive at The Children's Place.
- Orv Madden retired as CEO in 2000 and was replaced by Betsy McLaughlin, who headed the company until 2011.
- Lisa Harper became the CEO of Hot Topic in March 2011.
- Steve Vranes was announced as the new CEO of Hot Topic in 2016.
- Hot Topic went public and began trading on the NASDAQ stock exchange.
- Hot Topic has a strong presence in the retail industry, catering to a niche market of individuals interested in counterculture fashion and music.
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Description
Test Your Knowledge of Counterculture Fashion and Music with this Hot Topic Quiz!
