Pricing Method in Business
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary basis for determining the price of a product in cost-plus pricing?

  • Average cost of production (correct)
  • Market demand
  • Competitor actions
  • Desired profit margin
  • What is the purpose of the mark-up in cost-plus pricing?

  • To calculate the average cost
  • To cover production costs
  • To determine the selling price
  • To generate profit (correct)
  • What is a potential limitation of cost-plus pricing?

  • It does not account for competitor actions
  • It does not consider the state of the market (correct)
  • It does not generate enough profit
  • It is not used by many businesses
  • What is the main goal of penetration pricing?

    <p>To gain market share</p> Signup and view all the answers

    What is a benefit of producing on a large scale, as mentioned in the context of penetration pricing?

    <p>Achieving internal economies of scale</p> Signup and view all the answers

    Which pricing strategy is most effective when demand is price sensitive?

    <p>Price penetration</p> Signup and view all the answers

    What is the main goal of predatory pricing?

    <p>To remove competition and increase prices later</p> Signup and view all the answers

    In which situation is a price-skimming strategy most appropriate?

    <p>When the firm can protect its idea or invention from competitors</p> Signup and view all the answers

    What is the purpose of a loss leader?

    <p>To draw customers into the store or website to buy other products</p> Signup and view all the answers

    When is a low entry price likely to be beneficial to a business?

    <p>When the business can generate high levels of sales and increase revenue</p> Signup and view all the answers

    More Like This

    Cost-Plus Pricing Methods
    5 questions

    Cost-Plus Pricing Methods

    CongenialLoyalty3560 avatar
    CongenialLoyalty3560
    Estratégias de Precificação
    10 questions
    Use Quizgecko on...
    Browser
    Browser