Corporate Responsibility and Marketing Strategies

Corporate Responsibility and Environmental Impact

• 100 companies have a significant impact on global emissions, with 71% of total emissions attributed to them

Marketing Strategies and Social Issues

• Pinkwashing is a phenomenon where companies deceptively use LGBTQ+ advocacy as a marketing tool, often without genuine commitment to the cause
• Bluewashing occurs when companies misrepresent their association with the United Nations to feign concern over environmental and social issues, often deflecting criticism of their actual practices

This quiz explores the significant impact of major corporations on global emissions and examines unethical marketing practices such as pinkwashing and bluewashing. Understand the intersection of corporate responsibility and social issues to identify the motives behind these strategies.