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Questions and Answers
What percentage of global emissions is attributed to only 100 companies?
What percentage of global emissions is attributed to only 100 companies?
- 71% (correct)
- 24%
- 47%
- 62%
What is the primary purpose of pinkwashing?
What is the primary purpose of pinkwashing?
- To promote marketing interests under the guise of social responsibility (correct)
- To improve environmental sustainability
- To distract from corporate scandals
- To genuinely support LGBTQ+ rights
What does blue washing refer to in corporate practices?
What does blue washing refer to in corporate practices?
- Associating with the UN for social and environmental appearances (correct)
- Supporting educational initiatives in impoverished areas
- Investing in renewable energy sources
- Genuine environmental activism
Study Notes
Corporate Responsibility and Environmental Impact
- 100 companies have a significant impact on global emissions, with 71% of total emissions attributed to them
Marketing Strategies and Social Issues
- Pinkwashing is a phenomenon where companies deceptively use LGBTQ+ advocacy as a marketing tool, often without genuine commitment to the cause
- Bluewashing occurs when companies misrepresent their association with the United Nations to feign concern over environmental and social issues, often deflecting criticism of their actual practices
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Description
This quiz explores the significant impact of major corporations on global emissions and examines unethical marketing practices such as pinkwashing and bluewashing. Understand the intersection of corporate responsibility and social issues to identify the motives behind these strategies.
