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What is the purpose of creating stakeholder promises according to the text?
What is the purpose of creating stakeholder promises according to the text?
- To share with anyone that works with the company. (correct)
- To keep it as a secret roadmap.
- To skip the step in effectively marketing the business.
- To hide away the core essence of the business.
How frequently does the text suggest reviewing the stakeholder promises?
How frequently does the text suggest reviewing the stakeholder promises?
- Twice a month
- Once a day (correct)
- Every few months
- Once a week
What should be included in the brand house according to the text?
What should be included in the brand house according to the text?
- Vision, mission, and values only
- Only the vision statement
- Only the mission statement
- Vision, mission, values, and stakeholder promises (correct)
Why does the text emphasize creating stakeholder promises?
Why does the text emphasize creating stakeholder promises?
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What is the main reason for not wanting to skip creating stakeholder promises in marketing?
What is the main reason for not wanting to skip creating stakeholder promises in marketing?
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What is the intended outcome of completing all sections of the brand house?
What is the intended outcome of completing all sections of the brand house?
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How does creating stakeholder promises relate to company values?
How does creating stakeholder promises relate to company values?
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What should stakeholders do once they have a bit of a roadmap for the business?
What should stakeholders do once they have a bit of a roadmap for the business?
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Why is it important to look at the stakeholder promises regularly according to the text?
Why is it important to look at the stakeholder promises regularly according to the text?
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Why does the text mention that stakeholder promises should not be hidden away?
Why does the text mention that stakeholder promises should not be hidden away?
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