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Contrasting Selling and Marketing Concepts by Narjes Haj Salem

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Contrasting Selling and Marketing Concepts by Narjes Haj Salem

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Questions and Answers

Which concept emphasizes that companies should consider consumers’ wants, the company’s requirements, consumers’ long‐run interests, and society’s long‐run interests?

Societal Marketing Concept (correct)

Marketing Concept

Profit Maximization Concept

Selling Concept

What is the main focus of the production concept in marketing?

Quality and innovation

Availability and affordability (correct)

Customer satisfaction and relationships

Promotion and hard selling

What are the elements of the marketing mix (four Ps)?

Customer value, societal benefit, promotion, and place

Quality, affordability, customer satisfaction, and value

Innovation, relationships, hard selling, and availability

Product, price, promotion, and place (correct)

What is the purpose of Customer Relationship Management (CRM) in marketing?

To build and maintain profitable customer relationships Signup and view all the answers

What is the definition of marketing myopia?

Focusing more on specific products than on the benefits and experiences produced. Signup and view all the answers

In the context of a market, what do exchanges refer to?

Obtaining a desired object from someone by offering something in return. Signup and view all the answers

What is the purpose of market segmentation in a customer value-driven marketing strategy?

To decide which customers to serve and how to bring them value. Signup and view all the answers

What is the role of marketing management according to the text?

Choosing target markets and building profitable relationships with them. Signup and view all the answers

Contrasting Selling and Marketing Concepts by Narjes Haj Salem

Choose a study mode

Podcast

Questions and Answers

Which concept emphasizes that companies should consider consumers’ wants, the company’s requirements, consumers’ long‐run interests, and society’s long‐run interests?

What is the main focus of the production concept in marketing?

What are the elements of the marketing mix (four Ps)?

What is the purpose of Customer Relationship Management (CRM) in marketing?

What is the definition of marketing myopia?

In the context of a market, what do exchanges refer to?

What is the purpose of market segmentation in a customer value-driven marketing strategy?

What is the role of marketing management according to the text?

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