Recent

  • Show all results for ""

🎧 New: AI-Generated Podcasts Turn your study notes into engaging audio conversations. Learn more

Contrasting Selling and Marketing Concepts by Narjes Haj Salem
8 Questions
2 Views

Contrasting Selling and Marketing Concepts by Narjes Haj Salem

Created by
@BalancedCobalt

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which concept emphasizes that companies should consider consumers’ wants, the company’s requirements, consumers’ long‐run interests, and society’s long‐run interests?

  • Societal Marketing Concept (correct)
  • Marketing Concept
  • Profit Maximization Concept
  • Selling Concept

    • What is the main focus of the production concept in marketing?

  • Quality and innovation
  • Availability and affordability (correct)
  • Customer satisfaction and relationships
  • Promotion and hard selling

    • What are the elements of the marketing mix (four Ps)?

  • Customer value, societal benefit, promotion, and place
  • Quality, affordability, customer satisfaction, and value
  • Innovation, relationships, hard selling, and availability
  • Product, price, promotion, and place (correct)

    • What is the purpose of Customer Relationship Management (CRM) in marketing?

    <p>To build and maintain profitable customer relationships</p> Signup and view all the answers

    What is the definition of marketing myopia?

    <p>Focusing more on specific products than on the benefits and experiences produced.</p> Signup and view all the answers

    In the context of a market, what do exchanges refer to?

    <p>Obtaining a desired object from someone by offering something in return.</p> Signup and view all the answers

    What is the purpose of market segmentation in a customer value-driven marketing strategy?

    <p>To decide which customers to serve and how to bring them value.</p> Signup and view all the answers

    What is the role of marketing management according to the text?

    <p>Choosing target markets and building profitable relationships with them.</p> Signup and view all the answers

    More Quizzes Like This

    Market Segmentation and Target Market Quiz
    10 questions

    Market Segmentation and Target Market Quiz

    RoomierMajesty avatar
    RoomierMajesty
    Concept of Selling in Marketing
    10 questions

    Concept of Selling in Marketing

    HottestSunset avatar
    HottestSunset
    Marketing Concepts and Strategies Quiz
    30 questions

    Marketing Concepts and Strategies Quiz

    EventfulPeninsula avatar
    EventfulPeninsula
    MARK 3337: Professional Selling - Chapter 11 Study Guide
    18 questions

    MARK 3337: Professional Selling - Chapter 11 Study Guide

    GutsyOganesson avatar
    GutsyOganesson
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser